Money indeed makes the world go round. That’s why the financial sector is one of the world’s largest industries. It’s made up of brokers, financial institutions such as banks and insurance companies, money markets all of which provide the services needed for consumers and businesses every day.
Financial services examples include commercial banking, investment banks for wealth management, brokerage firms, and CPA firms. While finance companies examples include Citigroup, S&P Global, and American Express. If you are interested in kickstarting a financial service website, we have laid it out for you so read up!
Financial Services Websites Examples:
As technology paves way for innovation and modernization of our everyday lives, a website is, therefore, an important function for financial services.
Financial websites include a variety of data and information all in one platform to make it easy for clients and users to inquire about financial services. This must include relevant and updated news and data to make investment decisions as well as information on financial services.
In this blog are listed financial services website examples with striking website designs. Part of the list is a bank called KeyBank, Celevaldn, an Ohio-based financial institution and a regional bank. The bank website design template is cohesive that includes all their services.
Another example of a good bank website design template part of the list is Morgan Stanley with a clear and straightforward design template. Users and clients will be able to easily navigate what they need because of how simple it is to browse through the site. Effective branding, right colors, and a user-friendly interface are surely ways to make your financial service website accessible.
Silicon Harbor Capital is a financial services website that specializes in global investments - analyzing risks and searching for technological disruptors that are potentially good investments.
They are a global investment institution that manages both US dollar fund and RMB currency funds with a strategic investment focus on tech companies at an early growth stage in the world.
Image taken from Strikingly user website
As you can see on the image above, the design of their website is clear and professional with a user-friendly interface that makes it easy for users to navigate. They also have a stunning image as a backdrop on their financial services website’s homepage.
The website starts by enumerating their investment strategies in a clear and concise way which is mainly about benchmarking the best tech companies that could potentially be disruptors in the global technology market. Many believe in the power of technology to shape the future.
From self-driving cars, Artificial intelligence, Financial Technology, etc. placing money in technology is one of the top choices for many investors. Silicon Harbor Capital is able to highlight this on their website which makes it easier for them to reach their target market.
Image taken from Strikingly user website
Silicon Harbor Capital was developed using Strikingly, a website builder with tools that allow users to create their own sites in just minutes. In the next section, you’ll learn how to make a successful financial services website with Strikingly.
How To Develop a Financial Services Website
After getting ideas from various banking websites designs, you can be ready to create your financial services website.
For all matters related to a financial website design, you need a website builder that has all the tools and functions you need.
Strikingly is a powerful website builder that doesn’t require you to have long experience in web development. As a matter of fact, you can even make your own website in just a matter of minutes with zero experience in coding and zero knowledge in web design.
Strikingly offers a great selection of website templates. They have everything for creative websites, ecommerce websites or online stores, blog pages, events and organizations, and all kinds of business.
Each template can be easily edited based on design and content. You can add more sections or more pages, and adjust the visuals as you like.
Strikingly’s tools are extremely easy to learn and the dashboard has a user-friendly interface. Every website made with Strikingly is also automatically suitable across multiple devices, including desktop and mobile.
To develop your financial services website, head on to Strikingly, create an account, and follow the steps below:
- Catch the Interest of Potential Clients
Making a long-lasting first impression is necessary for a financial services website. The moment a visitor clicks on your site, you want to immediately exude an aura of authority and trust.
A financial services website operates on the virtue of transparency. Your homepage alone should be associated with symbols of professionalism and wisdom. After all, financial services must involve financial experts and banking professionals, so looking smart is definitely a must.
Image taken from Strikingly product
Catching the attention of potential clients begins with a fresh template. We recommend selecting a template that isn’t too loud with only minimal text and visuals. This helps your clients focus on the more important aspect of your business which is your financial services.
We selected the MSL Ventures template as an example. If you choose it, the background you see on the image above is actually in motion. You can always change the background to something more basic like a still photo or a simple white background with your company logo at the top or center.
Ease of navigation is extremely vital for your financial services website design. Generally, you’d want to place your menu buttons at the type. Templates like MSL Ventures already have these menus set on that location.
- Introduce Your Vision as a Business
The core of financial help websites is long-term stability and security. People need your services to help manage their hard-earned cash. It’s only natural for them to need you at present and into the future.
Image taken from Strikingly product
Sharing your vision as a company gives your clients and potential customers an idea of what your plans are for the business. How is this helpful for your clients? Let’s say one of your visions is to grow as a global banking group in 50 years. You project an image to your customers that you have the network, the power, and resources to achieve that vision. In addition, your clients will get a grasp of what their financial future will be like with you.
- Show Your Services
Some of the top financial websites in the world have complex and interdependent services. You need to put yourself in your client’s shoe when deciding how to outline your services. It all boils down to one question: how can I make this simple for my customers?
People are naturally inclined to enjoy services when there are little to no complications. So when you’re showing your services, you need to speak in your customer’s language and avoid using highfalutin words or terms that only banking professionals understand.
Services must be presented honestly and accurately with specific descriptions, clear directions, and straightforward pricing. Make them as insightful as possible to the client.
- Keep Clients Updated With Relevant Stories
Financial help websites must be filled with the latest news and stories related to banking and finance. Anything involving money such as exchange rates and stock costs fluctuates daily. National banking regulatory bodies may also update money policies that may affect the banking experience of people.
Your financial website needs to provide your clients with up-to-date information related to banking. And if you have to adjust your services to stay consistent with new regulations, you must inform your clients too. Adding a news section can tremendously help your customers stay connected.
Image taken from Strikingly product
We also recommend adding a blog section to your financial services website. Finance and banking are vast topics that could generate specific blog themes. You can hire talented writers with a background in finance to write your blogs. You can talk about the benefits of opening a savings account or outline reasons to invest and get insured early.
You can also feature well-known figures in the industry. Interviewing credible professionals can help you get insights that you can share to improve the financial literacy of your clients.
- Stay Within Reach
A financial services website tends to be intimidating for new customers. But you should let your potential clients know that you are approachable and you can listen to their feedback.
Adding a Contact Us page enables your clients to reach out whenever they have queries or suggestions. Adding a form field makes it easier to send in their concerns quickly. We advise that you should only ask for relevant information such as name and email. You don’t want to ask for too much data that may throw off your customers or make them feel suspicious.
Image taken from Strikingly product
You can also add a window prompting your clients to sign-up for your newsletters. If you really want to take advantage of your networks, you can also add links to your social media channels. Just make sure that all links are working and that all pages are active and regularly updated.
The bloodline of every financial services website is excellent customer service. With Strikingly, you can develop a financial services website that can help people with their finances and launch your business into greater success.
