Does your website have an FAQ page? If not, you need to read this post until the end to determine why you need to build one. This article will discuss how to create an FAQ page and give some good FAQ page examples. But before that, let’s talk about why you need to have the best FAQ page on your website.
9 Reasons Why You Need an Effective FAQ Page
Here are several reasons to consider and create an effective FAQ page on your website.
1. It Improves User Experience
No matter how well-organized, precise, and thorough your website is, visitors will always have some questions if they are interested in your products and services. If you pay attention to their questions, you will find some common ones. An FAQ page compiles the most commonly or frequently asked questions and publishes the answers on a dedicated page or section on your website. This greatly enhances user experience, as they don’t need to look for ways to contact you to ask those questions and wait for your response.
Users generally have a habit of procrastinating about buying decisions. The sooner they get responses and answers to their queries, the faster they can decide. Thus, having an FAQ page that answers the questions you can decide can help reduce users’ procrastination and get more sales.
If you do not have an FAQ page on your website, you might have to direct your users to your social media pages to get instant answers to their queries, which could be inconvenient.
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2. It Helps Users Navigate Your Site
An FAQ page not only answers the most commonly asked questions by your users but also makes it easy for your site visitors to navigate your site. Many times, users ask questions about the website itself. They might be looking for a particular product and not able to find it in your site’s store section. They might even be looking for a specific piece of information and not locating it on your web pages.
Describing how to navigate your website in your FAQs makes it simpler for users to find the content they are searching for. Of course, the best way is to make your website’s layout user-friendly, but the next best thing is to at least let users know how to locate and visit every section on your site. An effective FAQ page answers almost any question your site visitors could possibly have in their minds.
3. It is Great for Organic Search
Having an effective FAQ page enhances your website’s SEO. It helps get your web pages indexed by Google and other search engines. This is because a well-designed FAQ page streamlines everything on your website.
An excellent FAQ page allows you to provide answers to the audience about your organization and the industry as a whole, how you handle social responsibility, and how you provide customer care. This puts your website on a broader radar for Google bots to trace, which means your site now has greater chances of appearing in search results. A comprehensive FAQ page helps you target more keywords for increasing your site’s search ranking. This is good for your brand’s organic marketing, as it boosts your website’s position in organic search.
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4. It Gets Your Website Displayed by Google as Featured Snippets
A list of frequently asked questions is among the prime candidates for Google to select as featured snippets. Featured snippets are those search results that get the content highlighted by Google, providing a direct answer to a user’s search in the form of a list. In a featured snippet, a box of text appears at the first position in organic search results, which can drive numerous amounts of traffic to your site. The click-through rates of web pages and posts that get featured by Google like this are simply outstanding.
When your website has an FAQ page, your published questions serve as snippets for Google to feature your website for your targeted keywords. This can fantastically work in your favor and skyrocket your search engine optimization, as long as your website is user-friendly, responsive, and has good quality content published on it.
5. It Can Save Costs on Customer Support
Since your FAQ page is there to answer most of your customers’ queries, you can save costs on customer service through it. Most of the questions your users would want to ask will already be answered on the page. The remaining questions that they have will be a lot less. This means you will have to spend less time and dedicate fewer resources to resolving customers’ inquiries.
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An effective FAQ page is detailed enough to include any past or potential questions your users are deemed to ask. These include questions about your products or services, the industry, your website, and your relation to the current economic situation. For example, the ongoing pandemic has caused many airline companies to offer complimentary rescheduling of flight tickets. Airlines making this offer must post answers to any questions that can arise in a customer’s mind regarding the policies related to this matter. Companies that can do that will have the best FAQ page and gain points in terms of customer loyalty.
6. It Acts as a Good Source for Content Ideas
Sometimes, your customers might ask you questions that give you better content ideas. For instance, a restaurant website that allows customers to place orders online and get the meals delivered to their location might get asked if their business is listed with Food Panda.
Firstly, if the business is not listed yet with Food Panda, but many customers ask about it, they might register. Secondly, once it is listed with Food Panda, they could include a few questions on their FAQ page, explaining how customers can order food via the Food Panda app.
7. It Establishes Trust Among Customers
Having an FAQ page shows your customers that you care about them enough to spend some time figuring out what questions they might have. It reflects your responsible attitude towards them. When customers see that you are vested in helping them and finding solutions for them, they get attached to your brand and are more likely to make repeat purchases. This, in turn, helps you grow your business.
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8. It Allows You to Address New Customer Service Issues Quickly
The best FAQ pages are not static. They act as an evolving record of customer interactions and concerns. If you change your company policy or your website’s privacy policy, for instance, you should add it to your FAQ page, even if it doesn’t warrant a formal announcement. This lets your customers access the most updated information about your business.
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9. It Helps You Understand Your Audience Better
When you actively indulge in identifying questions that your site visitors might have in mind, you begin to understand your audience better. The process of building an FAQ page gives you deeper insights into your target market’s needs and preferences. This helps you in every aspect of your business, from product development to marketing strategies.
Creating an FAQ Page on Strikingly
Strikingly is a growing website-building platform that allows users to build an effective FAQ page using our accordion feature. This feature is available to the Pro plan users and enables you to display your FAQ content in the form of a sliding accordion. When visitors click on an item, it expands to show the full text. This is an optimized way of displaying FAQs for your site visitors to read, as it doesn’t make your FAQ page appear too long and boring.
To create an FAQ page on a Strikingly website, follow these steps.
- Select ‘Add New Section’ from the left panel and click ‘Accordion / FAQ’.
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- The template will appear in the editor.
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- Click on the questions one by one to edit the text. You might have to click on the small ‘Edit’ tab before you start typing in the field.
- Do the same for the answers. Simply click on the fields for answers and key in your text.
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- Once you are done, hit ‘Publish’ to make your content go live.
Just like this accordion feature to build an FAQ page, we at Strikingly keep coming up with updates to add more and more features to our platform. You can begin with creating a basic website with us absolutely for free. It’s going to give you a boost to start your business without incurring any high costs. Once you have a good landing page to describe your products or services, you can gradually work on your marketing strategies to get your first 100 customers. As your business grows, you can update your website with more exciting and advanced features available in our Pro and VIP plans. Your success is our prosperity!
