Going paperless on wedding invitations is the trend nowadays. Aside from being an environment-friendly option, wedding invitation websites are a lot more affordable that printing invites that your guests may just throw away after your big day is over. Your wedding website is the first thing that guests will interact with in relation to your special day so you want to hype up the event and get them to look forward to attending by adding the right content into the site.

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When it comes to wedding website content, it goes without saying that your site should contain all the details pertinent to your big day: dates and times (rehearsal dinner and actual wedding), venue, travel advisory and RSVP information. Here are a few more guidelines to keep in mind to turn your wedding website into a useful and informative space for your guests.

Save the dates are truly optional

Ask your parents if they have ever sent save-the-date reminders and they’ll probably tell you they didn’t. Save the date is a modern invitation trend and is purely optional but it would be good to have. Many guests, especially those coming from out of town, would definitely appreciate getting advanced notice of your wedding at least 6 months prior. Adding a save the date can work as a teaser for an upcoming invitation website. Strikingly has a collection of wedding invitation website templates that are easy to update so you can eventually change from a save the date teaser to actual wedding-related content the closer you get to your big day.

Get wedding website design ideas to inspire you

The hardest part of building a website is getting started. If you are clueless about how to make your site unique or the look and feel you want to get on your website invitation page, look towards other couples who have gone the e-invite route. Check out Strikingly’s Discover page for inspiration on how to work the templates or other sources such as Pinterest for more ideas.

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Update your website every time something new comes up

Some couples have this mistaken notion that a wedding invitation website is a one-and-done thing. You get it up, fill it up with content, share the link to your guests and forget about it until the RSVPs come in. Give your guests something to look forward to by regularly updating your website when new details come in. There are couples who start by sharing engagement stories and photoshoots on their website. Then they move on to updating the site with venue arrangements, details on the local events happening at the venue during the wedding weekend and information on blocked hotel rooms for those coming from out of town. If you have linked your wedding registry (which you should), make sure to update your website on what’s been purchased and what remains on your wishlist. If this seems like too much work, you can even delegate this task to your wedding planner and link their wedding planner website as a thank you.

Share your website

Building a wedding website is useless if no one is aware it exists. Don’t forget to share your website to your social media pages to direct guests to your site. Most couples like to update their social media pages as well every time they add new content to their wedding site. If you’re doing paper invitations, you can also add the website address to your RSVP card especially if you are encouraging guests to confirm their attendance online.

After the event is over and all the gifts have been opened, your wedding website can still be a relevant space where you thank guests for spending that day with you. You can also use it to update guests about what transpired during the party by posting wedding photos on the site.