Creating a successful startup company or business is the dream of every entrepreneur. You work hard every day thinking about developing new products and constantly learning from mistakes. However, if you want your startup company or business to succeed, you need more than a good product and satisfying services. Today, you need to pay attention to your company brand.
A brand is something that has to do with what people experience when they come to encounter your product. Take Apple for example. Apple, as we all know, produces cutting-edge technology; smartphones, TV, computer, and so on. But Apple is not just about its product; Apple is about design, imagination, and innovation. That is the Apple brand.
To create a brand, you need to tell a story: your startup company or business story. You need to start telling people not only about your product but also what your company believes in and one of the best places to put your story out in the world is a website.
You might be thinking that creating a website is a hard task. You could not have been more wrong. Today, there are many website builders that offer collections of templates that you can choose to create your own personalized entrepreneur website. Having your own start-up company website is just several clicks away.
Are you ready to build your brand with your own entrepreneur website? Follow these steps!
- Decide Your Objectives
The first step to making your own entrepreneur website is to set the objectives of your website. The objectives of your website can vary. For example, you may want your website to simply provide necessary information about your product. You can also use your website to provide educational content about your market or your products in different forms. You may even want to use your website as a blog where people can interact with your startup company directly. Or, even more ambitious, you want to use your website to do it all. In short, you can do a lot of things with your website. Take your time to decide what you want to do.
Having clear objectives about what your websites will do is important as it can help you choose the right entrepreneur website design. You can take your time in identifying your needs. You do not need to have your website to do everything you want right from the beginning. You can always start small and look for feedback. You can also look for inspiration by looking at an entrepreneur website that is similar to what you want to do. Learn from others and take notes about what you think is good. At some point, you might even want to rethink your website’s whole objectives. You might want to learn more about marketing strategy yourself before you start. Then, once you feel ready, you can start adding features one by one until you finally have the entrepreneur website that you always want.
Once you have one or more objectives, go to Strikingly and prepare to build your start-up websites.
- Build from a Template
Strikingly offers you collections of striking templates that you can choose from. Choosing a template can be hard, but if you already have clear objectives in mind, you can focus on startup website templates that fit your objectives.
Image taken from Strikingly product
To make it even better, Strikingly has a startup templates category that can help you find the right startup website template. Once you have found the startup website design that you want, you can start building your website. With Strikingly, you do not need to have extensive knowledge about website building or coding. Strikingly is the best choice for you who want to have a stunning website with ease.
If you are still feeling unsure about which to choose from startup templates, you can help yourself by looking at real-life startup website design by other Strikingly users. To find Strikingly user's website, go to the discover tab. There, you can find many entrepreneur website examples created by Strikingly users. You can take notes of how their startup homepage looks and their design overall.
Image taken from Strikingly users’ website.
One of the entrepreneur website examples is StartUp Youth website. The website landing page includes the tagline of the company and the call-to-action button. The page also includes the company’s values of the company, profiles, partners, and programs. This is a good example of a website that can engage and inform visitors.
Once you have found your inspiration and chosen a template, you can now start adding the features that you want. Strikingly offers you many features that you can add to your website. But, what features do you need to add to your entrepreneur website?
There are several features that you can add to your entrepreneur website to make it look striking. You can add a banner image slider for your entrepreneur website. An image slider is a good way for you to showcase your product or graphic information.
With Strikingly, you can add up to 20 images to your slide. You can also add a link URL to your image. You can find out more about the banner image slider feature here.
Another feature you can add to your start-up company websites is social media buttons. This feature can help visitors to find you on social media. It is always good for you if people can find your business easier.
Image taken from Strikingly product
Strikingly’s social media button can do two things: redirect and share. You can connect your social media button to 9 social media apps; Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Snapchat, Tiktok, and Messenger. For sharing, you can make your social media button to share your website on 4 social media; Facebook, Twitter, LinkedIn, and Pinterest. Learn more about the social media button feature in Strikingly here.
Another great feature that you can add to your entrepreneur website is Strikingly Live Chat. Live chat is a great way to engage with your audiences and make them stay longer on your website. Live chat can also help you in building trust and providing service.
Image taken from Strikingly product
To maximize the benefits of this feature, you can enable notification from the Strikingly Live Chat feature. You can connect your phone with the feature so that you can receive notifications on your phone and your desktop. You can learn more about the Strikingly Live Chat feature here.
Apart from those already mentioned, Strikingly has many features that you can add to your entrepreneur website. Visit our help center to find out what features Strikingly has.
- Create Quality Content
If you choose to publish content on your entrepreneur website, then you must master the art of creating high-quality content. When you publish content on your entrepreneur website, you deal with two things: human and machine. You want the human consuming your content to be satisfied and the machine to find your content.
To do this, you need to learn about SEO. Simply put, SEO is the ability for your website and your content to be found on the internet. When someone looks for something on the internet, they type in some words, then the machine looks for contents that are related to what that someone is looking for.
One way to make your content SEO-friendly is to have a list of keywords. You can put these keywords in your writing to help the machine find your content easier. However, always remember that it is the human that will read the content, not the machine. Humans want to read content, not keywords.
The road to mastering the art of creating high-quality content is a long one. Investing some time to learn or money to pay a content creator is a good investment if you want to make your startup company a success story.
- Keep Your Audience Close
Once you have grabbed your visitor's attention, you must make sure that your visitors remember your presence. One way you can do this is to keep creating high-quality content. However, people need to know that your content exists in the first place. To remind people that your entrepreneur website has great content, you can use the newsletter feature from Strikingly.
Image taken from Strikingly product
To use this feature from Strikingly, you need to have visitors to your website sign-up for your mailing list. To do this, you need to add a sign-up form to your entrepreneur's website. Once you have an audience, you can start sending newsletters. Newsletters have been claimed as one of the strongest digital marketing tools that you can use to engage with your audiences. With Strikingly, you send newsletters to up to 2,000 audiences depending on your account plan.
Making a website for your startup company or business has never been easier. You can simply choose the template you like from the entrepreneur website templates provided by Strikingly and create your website easily. With Strikingly, you can focus on innovating, designing a better product, and creating high-quality content, without worrying about the technical side of your entrepreneur website.
Are you ready to make your startup company successful? Start your branding today with Strikingly!
