Today’s entrepreneurs have been finding more innovative ways to reach people and customers. With the advancement of technology, it’s no surprise that we can’t even count with our own two hands all the avenues that one can use to gain customers and pull people in. Just with the different social media platforms available today, you’re already booked. The choices, in fact, can become overwhelming at times. But with all the advancements in this world we live in today, the traditional way of reaching people has not gone irrelevant. Email marketing is alive and booming. It continues to be one of the most used platforms to reach people and connect with them. But there has been a twist: email personalization. With the growing popularity of all other platforms, email marketing can stay alive because people can respond to personalized emails. Let’s get into that a bit more.
10 Email Personalization Techniques
1. Use Personalized Subject Lines
Emails start with the subject lines - always. And if you are aiming to execute your email personalization strategies, isn’t it only fitting to make sure that your subject lines are personalized too? Take note that this will be the first thing your customers and prospects see when they receive your personalized emails, so you have to make it as catchy, relevant, and compelling as possible. But be careful not to be generic so as not to betray the essence of email personalization. Mentioning their name is a common yet effective way to do this. In addition, don’t make your subject line too wordy - be direct to the point, you can elaborate more on the content itself.
2. Send By Customer Segments
Customer segmentation refers to the process by which you group customers into categories depending on their similarities. This is like creating different baskets of baked goods. This is a good email personalization technique because it will make your job easier and stay true to your purpose of sending personalized emails. Besides helping you maximize the value of your customers, having good and compressed customer segments would allow you better optimize your email personalization. You can segment your customers based on their behavior, demographics, level of engagement, etc. By doing so, you can type up and create an email that would be most appropriate and effective for each of your customer segments.
3. Collect the Right and Useful Information
Email personalization involves knowing about your customers beyond their identities as your customers. If you want to send personalized emails, then you need to know something personal about your customers. Ask them for their birthday or age, location, interest, occupation, particular preferences, etc. It would also help to know why they visited your website or why they joined your subscription plan are questions that might also be helpful because they will allow you to tailor the personalized emails you send. You can collect this information by integrating these questions into your contact or sign-up forms.
4. Utilize the Data You Know
Once you have collected this data and information, ensure that you don’t take advantage of it and do not take it for granted. That is to say, don’t just let it sit there on your computers or files. Make it a point to apply the information you have gathered to the email personalization strategies you will implement. This means typing up an email containing certain personal information or is optimized for specific personal preferences of your customer segments. If you don’t keep up with all of these, you will not just have been wasting your time sending out emails. You also would waste the time of your customers.
5. Behavior-triggered Personalized Emails
Email personalization is triggered by a particular behavior of your contacts. What happens is that when a customer or subscriber performs a specific action, a personalized email would be sent to them in promotion or encouragement to get back to your site or to reconnect with you. These actions can refer to a sign-up, a purchase, or a subscription. This means that as soon as they have performed such activity, you will send them personalized emails containing a welcoming statement (maybe even a gift?), product recommendations, better plans, extended subscription, etc. On the other hand, the action can also refer to inactivity by your customers. You can set it up in a way where your customers would receive personalized emails encouraging them to revisit your website or re-engage with you.
6. Post-purchase Emails
Post-purchase emails refer to personalized emails received by your customers to gather their feedback about the product or service they have just received. This is a good email personalization technique because this allows you to obtain a personal and honest review and feedback. This will also help your customers be more receptive to you because they have seen how accommodating and open you are to constructive criticisms.
7. Follow-up and Send Your Support
These follow-up personalized emails that we are talking about here are sent to check on a customer (or a visitor) who added things to their cart on your online store but has not yet come back to check it out. This kind of email personalization technique helps you build a good relationship with your customers and increase your sales. Sending out personalized emails for support may also mean ensuring that your customer is not having trouble using your products, navigating your apps, or answering your forms. This would help you not only achieve peak email personalization success.
8. Celebrate Anniversaries
Since you have now gathered enough information about your customers, celebrating good days with them might be one of the best email personalization strategies you can do. You can send them a personalized email on their customer anniversary (and you can even attach a gift card for them). Or you can send them a series of personalized emails counting down a significant milestone in their journey as a customer. You can even send them a special personalized email greeting on their birthday. This will not only strengthen your relationship with your customers it will also give you a chance to get to know them more and earn their trust.
9. Be Natural, Relatable, and Conversational
While images and other promotional materials help give our personalized emails the extra sparkle it needs, be careful not to use them too often to avoid alienating your customers. Email personalization should sometimes be more focused on being read and related to your customers rather than just being eye-catching and bright. Sometimes, sending a personalized email that is short but sweet without much of the “sparkle” is what pulls the customers in.
10. Introduce Yourself Too
Who says email personalization just has to focus on just your customers’ personal information? That’s right. Consider the probability and the potential of also personalizing your business and your brand. This might mean sharing a bit about yourself too in a personalized email or two that you exchange with your customers, or it could mean simply adding your own picture on the signature of the personalized emails you send out. Sometimes, the best email personalization strategies also require a sprinkle of “you” no matter what you decide.
Personalize Emails with Strikingly Email and Newsletter Feature
The email feature of Strikingly allows you to send out personalized emails to your audience and current contacts. You can start with your email personalization techniques by logging into your Strikingly account and going to your dashboard’s “Audience” tab. Here you can see the email addresses or contacts that you could collect through the forms you have on your website.
Image taken from Strikingly Product
By clicking on any of the emails that you have collected, a pop-up window will appear. In this window, you will see a list or tally of all the interactions you have had with that specific email address.
At the end of this pop-up window is a space where you can type in your personalized email message. After constructing your personalized email, click the “Send via email” button, and let it do its magic.
Image taken from Strikingly Product
In addition to the Strikingly Email Feature, Strikingly also allows you to send newsletters to your audience. This Strikingly feature enables you to send a newsletter to all the contacts and email addresses you collected. You do this by going to the “Newsletter Feature” of your dashboard. You can see a “Send Newsletter” button at the top right side of your screen.
Image taken from Strikingly Product
You will be redirected to the newsletter editor, where you can compose your newsletter, add a button with a link back to your site, or even an image.
Image taken from Strikingly Product
When you are satisfied (or not), you can modify the name and subject of your newsletter. You can also select the contacts that will receive the specific newsletter. You can choose contacts from across all of your sites and all your different forms. You can then either save it as a draft first or send it already.
Image taken from Strikingly Product
Email marketing has always been one of the most used and most effective tools. It can be professional and personal, so giving you a wide range of things you can cover. Using any email personalization techniques we talked about, you can easily reach more people and lead them to your business. And with the right tools, you can execute them more quickly and flawlessly.
Strikingly is a website builder that’s feature-packed, making it stand out among the ones we previously mentioned. There are many other features that you can use to improve your email personalization strategies and help your business grow more and more. Sign up now to personalize emails, among other things, and grow your business into a much larger success!
