The past year has been no exception to the ecommerce industry's continuous progress. Merchants maximize ecommerce marketing while building their ecommerce businesses more than ever before to target customers where they are. Although all in ecommerce marketing seems to change, we've narrowed it down to the most important developments that will impact businesses in the coming months and years.
More sales are always possible. Any popular eCommerce store follows this motto. However, to increase revenue, you must increase your marketing efforts. Read on if you're stuck on ideas or just need some motivation. We've compiled a list of five effective eCommerce marketing strategies for you to consider right now.
Ecommerce Marketing in a nutshell
eCommerce marketing refers to various activities that are carried out to support an online shop. E-commerce marketing involves using social media, emails, and search engines in different ways to direct their target audience to an online shopping website.
The most effective eCommerce marketing strategies combine online and offline marketing approaches to cover all sales funnel stages, from recognition to consideration to purchase, and finally, retention. However, with greater ability comes greater competition. To ensure steady, long-term growth, it's critical to have a well-thought-out, long-term plan in place.
To get the best results, an effective marketer understands you must not only customize your campaign for the customer, but also personalize your approach to fit your brand.
Understanding Ecommerce Advertising
Ecommerce marketing basically revolves around the tools you use. The method of disseminating paid messages to market a product online is known as ecommerce advertising. The advertiser can pay for things like placement, views, and clicks on sites like Facebook, Google, and Instagram. The main takeaway is ecommerce advertising is a highly effective tool to use in your ecommerce marketing strategy, to focus on your service or product promotion.
How to Build an E-Commerce Marketing Strategy
It's important to go through these techniques when writing your business plan to ensure that your plans and eCommerce marketing strategy are well-thought-out and can remain strong as you lay the foundation for your ecommerce future.
• Planning
Ecommerce thrives well it’s well thought of. Get your priorities and objectives as precise as possible. Make a list of measurable ways to monitor your progress. Make sure you will meet your objectives within a specific time frame. Each goal should be relevant to your values, branding, and long-term objectives. Set a deadline for task prioritization and motivation that is both practical and optimistic. There's no shame in changing your targets after you've started executing, whether they turned out to be too big or too small.
Some examples can be:
- Increase total sales by X% on Christmas Day Sale.
- Increase the conversion rate of email marketing by X%.
- Increase sales by X% during the slow season.
What’s your story?
What is the company's mission?
What do you exactly do?
How do you add value to other people’s lives?
You must answer these fundamental questions (or the company leadership). Not all businesses need a philanthropic component (though it is desirable), however, all businesses must have a strong mission and brand value.
• Understand your target audience
An effiecient eCommerce marketing plan means you know who you're talking about. You're bound to perform inefficient campaigns that waste money targeting low-converting, unqualified individuals if you don't have a clear understanding of who you're targeting, what attributes describe them, and where they're located.
Make sure you understand the following:
a. Age - Concentrate on determining which decade or generation the target group belongs to.
b. Geographic location and timezone - This will assist you in determining which geographic areas to focus on. You'll also discover when it's most relevant for your customer support and sales representatives to be available online.
c. Purchasing power and pattern - What is the financial capacity of your target audience? How do they go about making purchases in your price range?
• Examine the situation
You need to know what's going on beyond the company's four walls. A detailed evaluation of the existing state of the business, the competition, and the marketing strategy is needed. A better comprehension of the present situation leads to better decision-making and ultimately better outcomes.
• Pricing Strategy
Assess your pricing and branding provide genuine value to your target market. Dropping outrageously expensive goods on your target customers is a losing proposition, particularly when price comparison is so simple these days. Doing research might be daunting at first, but it will definitely benefit your ecommerce marketing plan.
• Fulfillment Plan
Even though you're just getting started in your ecommerce marketing plan, you should have a firm grasp on the delivery and ordering criteria that will arise as your business expands. You need to know if your fulfillment processes will meet the demand of your upcoming marketing push, whether you're packing and shipping yourself, managing a small team, or using a third-party fulfillment store. Once you've outlined your plans, give yourself plenty of time to adjust, improve, and develop them over time.
Effective Ecommerce Marketing Strategies
A successful eCommerce marketing strategy is an all-encompassing journey that strategizes the spend on either, both, or all three types of online marketing on a step-by-step basis. A successful marketing strategy is strongly based on the brand's roots.
We enlisted easy-to-follow Ecommerce Marketing Strategies for business start-ups:
- Plan for future sales.
- SEO is your bestfriend
- Use Social Media Marketing wisely
- Maximize your Contact Form
- Enhance email marketing and newsletter techniques
- Plan for future sales.
Ecommerce marketing also talks about taking the opportunity to extend your product line, you can assess customer demand and determine whether the investment is worthwhile. You can do this in many ways, including keyword analysis, regional validation, and social media trends. Is there a more inventive way to measure the market? Pre-order goods to determine how many customers are interested in purchasing them.
Add your pre-order items in bliss with Strikingly’s pre-order feature.
- Go to [STORE] > [PRODUCTS] > [ADD NEW PRODUCTS]
- Add product photos and descriptions. Don’t forget to tick the box for the pre-order option and place the expected delivery date.
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- SEO is your bestfriend
Search engine optimization (SEO) is an important aspect of ecommerce marketing. You should ensure your whole website, individual product pages, are designed for the exact keywords your target audience.
Search engines rank pages to help users discover the best, most popular sites. It takes time for search engines to review and index your site, so SEO will take time to improve or the links listed will change. Keep in mind that it is dependent on many factors, including alt-tags, content, descriptions, link-backs, host, URL, and more. Learn more about SEO optimization and the tips you can consider starting to enhance your ecommerce strategy.
- Use Social Media Marketing wisely
Social networking is (and will continue to be) a rapidly changing environment of networks and channels that alter how people communicate with brands online. As advertisers, our job is to learn principles and implement strategic strategies that attract potential customers, build brand enthusiasts, and ultimately boost revenue. Each social media platform has various ad types that can be customized to fit your advertising strategy and enable digital marketers to be creative. Another great ecommerce marketing strategy is when you add your social media feed to your website.
To save you time, the following social media platforms have proven to be the most common and effective for ecommerce marketing:
- Facebook Ads
- Instagram Ads
- Google Ads
- Youtube Ads
Add your Social Media handles to your website with these simple steps:
Go to [SECTIONS] > select [ADD SECTION] > choose [CONTACT & FORMS] from the list and select [CONTACT]
This product is taken from Strikingly Product
Add your Social Media Links
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- Maximize your Contact Form
Contact forms are one of the most effective ecommerce strategies to generate more leads through email communication. Your contact form generates and sends an email address to your inbox behind the scenes. It receives messages from visitors without giving spammers your email address. A growing email list in any market can be critical to help you generate more sales, whether you're selling a product or service online or maintaining a local business.
Contact forms can be an effective method for analyzing your target audience and sending follow-up emails with product or service updates and will highly take advantage in your ecommerce marketing. Using your email list to notify visitors about new promotions and blog posts can help your company expand and grow revenue.
Set up your contact form with these easy steps:
Go to [SECTIONS] > select [ADD SECTION] > choose [CONTACT & FORMS] from the list and select [CONTACT FORM]
This product is taken from Strikingly Product
Add the necessary information you need in your contact form.
This product is taken from Strikingly Product
Enhance email marketing and newsletter techniques
Email marketing and newsletters are essential components of ecommerce marketing, and if you don't believe they can be reliable, you're mistaken. You can provide targeted tips, product launches, and discount deals to an audience that is already interested in your product using fantastic graphics and copywriting.
When at all possible, personalize your addresses. Add user names to the email subject line, or use segmented email lists to submit automatically personalized suggestions on previous transactions.
How to put together a newsletter
To use this feature, you must have the VIP or Audience Plans.
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To add material to your newsletter, simply type directly into the editor. Text, buttons, photographs, and links can all be added.
This product is taken from Strikingly Product
If you want to send your newsletter to a specific group of people (e.g., customers from your store, blog followers, etc.), you can use a filter to narrow down the recipients.
This product is taken from Strikingly Product
After you've finished editing your newsletter, you can select from the following options:
- Send a test email - This option allows you to send a test newsletter to your personal email address. This allows you to see how the newsletter will appear in real life.
- Save As Draft - If you're not finished editing yet, you can save your job and return to it later.
- Send Newsletter Now - You can use this choice to send your newsletter to your list once it's done.
What Ecommerce Marketing you should implement?
Every ecommerce website wishes to boost engagement and sales. However, even when you've put together a simple plan, deciding which marketing strategies to consider can be tough.
There is no one-size-fits-all plan or magic recipe that can generate thousands of dollars in revenue in a single day. However, there are some tried-and-true techniques that can help the company grow and prosper. Select a strategy that fits your resources and financial capabilities. Be consistent with your actions and commit to your plan. Need help in building your ecommerce website? Chat with us, Strikingly is here to help!
