Display advertising has gained a lot of recognition in the past couple of years. As a result, the methodologies and tactics of display ads are facing an increase in demand. Regardless of that, most online businesses realize that an advertisement is the most emerging promotional strategy for getting feedback on their products and services. Nowadays, numerous media platforms have reduced the expenses to meet the advertising budget of a random online businessman.
Most successful digital advertisement campaigns combine various elements i.e. images, texts, GIFs, and short videos. These elements ensure that the campaign stands out on the internet and the business owners get their point across to their targeted audience. Usually, marketers have the tendency to mess around with languages, designs, dimensions, and banner sizes to create an engaging advertisement for their audience.
Introduction
Before we go into the details of how advertisements benefit an online business, it is important to know what is display advertising. It is defined as an online advertising model in which marketers utilize banner ads alongside visual ad formats to promote their product pages, applications, and social media. As the global investment in digital advertisements goes beyond 333 billion USD in 2021, it is essential to know its importance and benefits.
Image taken from Instagram
These ads are entirely driven by visuals, which are required to attract visitors and increase brand awareness across the digital industry. Display advertisement is an ideal alternative for marketers to promote their products and reach out to further audiences. They make great use of digital media in texts, photographs, and GIFs to catch the audience’s interest. These ads can be usually found in the designated corners of web pages or social media platforms.
Benefits of Advertisements
1. Improved Brand Awareness
It is not a secret to anybody that most of the website traffic today comes from mobile phones. Slowly but surely, the mobile versions are becoming more important than the desktop versions for an eCommerce platform. This automatically means that your presence on social media will carry your brand’s value everywhere. The brand pays for its display advertising campaigns to appear across various online platforms. This is similar to when they place an ad on a newspaper or a billboard.
The main objective is to ensure that your brand name gets recognized by as many viewers as possible. The effectiveness of a brand name is usually measured as per the number of impressions and clicks. If customers are shown your brand products repeatedly, even though they may not share those ads on their wall, they will recognize your brand name straight away and identify your products.
2. Attract Audiences
When it comes to a display advertising campaign, you are no longer interfered with by the user’s social channel or email provider. Instead, your brand will have the capacity to reach out to numerous consumers across the internet. Whether they are looking out for goods, services, or news, your impactful display ads performance will allow them to recognize your brand immediately.
Image taken from Strikingly
According to a study, Google Display Network can reach out to 92% of the internet users worldwide. Although you are using Google or any other search engine, you will likely get more consumers on board than any other format. Strikingly possesses a built-in analytics dashboard that enables you to visualize your website traffic within a few clicks. Through this feature, you will be able to identify the source of your website traffic i.e. direct traffic, social media, etc. Apart from that, you will also understand from which country your customers are coming.
3. High Conversion Rate
If a viewer of your display advertising campaign decides to take any action, it is referred to as “conversion” in business terms. Therefore, your website’s conversion rate will only increase if you enable your customers to complete a task or take any kind of action. For example, you can create an effective call-to-action (CTA) at the end of your advertisement. It will give an idea to your potential customers about what they should do moving forward.
If your content is healthy, they will definitely take action. For example, you cannot expect to type “Download Now” in your call-to-action section and expect that your customers will be attracted to it. Instead, be creative and make the correct choice of words to ensure that your customers take action. Strikingly understands the value of your website, which is why we allow you to integrate all of our well-established features to improve your conversion rate dramatically.
4. Be Creative
At the end of the day, when you understand what is display advertising, you will also have an idea of how important it is to have a creative brain. If you are not creative, you cannot draw your customers’ attention via your ads. With the advancement in technology through the years, Strikingly has also made life easy for advertisers worldwide. We enable you to add various elements in your advertising campaign, such as videos, product feeds, countdowns, etc. You can make your ad unique and improve your online presence through these features.
Advertisement Tips
1. Necessary Content
There are four types of display advertising options available to you i.e. rich media, banner ads, interstitial ads, and video ads. Regardless of the type of ad that you are making, you have to make sure that all the content available on your ad has a particular meaning associated with it. For example, you cannot create an advertisement for an online job and display content related to the Christmas period.
When we talk about necessary content, it must provide customers with information that enables them to complete a procedure or understand their problem. If they cannot find what they are looking for, they will walk away from your ad without watching it completely. Apart from that, you must choose the right font or brand color. At Strikingly, we give you the authority to customize your website as per your own will. If you are in the process of starting a business, you can rely on Strikingly when it comes to making a website for your brand.
2. Precise Ads
When you are managing display advertising campaigns, your work isn’t necessarily done if you are finished with the video of your ad. Instead, you have to make it precise and to the point so that your potential customers understand the message conveyed by your ad. Many marketing experts have their own opinion, but it is better to not create a video ad of more than a couple of minutes.
Image taken from Strikingly User’s Website
If you can convey your message via a GIF, it is arguably the best brand management strategy that you can come up with. However, you have to ensure that your ads are not lengthy and time-consuming. For example, if your advertisement is 10 minutes long, you cannot expect your customers to go through the entire ad. Understandably, they will scroll through it and move over to the next post or ad.
3. Use Customer Feedback
If a marketer has a healthy online presence, it is more than likely to generate customer feedback. The point is pretty straightforward, if you are managing display advertising campaigns, you must also handle the customer feedbacks that go with it. If you disregard your customer’s opinion, it is more than likely that your website traffic on your future advertisements will decrease.
Image taken from Strikingly
Public opinion gives marketers a chance to understand the key deficiencies found within their advertisements or website. If you are not good at dealing with your customer’s criticism, it only says a lot about you as a marketer. Now, as you have understood the importance of customer feedback, you must know what Strikingly has done in this regard. Recently, we have launched a feature called “Show Product Reviews”. Through this feature, your customers will be able to submit feedback about the products they have purchased from your online store.
Image taken from Strikingly User’s Website
Conclusion
Once you have made your display advertising campaign live, it doesn’t mean that your job is done. In fact, the hard work only starts for you from there onwards as you have to go through numerous aspects of a display strategy. For example, you may be responsible for analyzing the effectiveness of your advertising campaign, visualizing the campaign costs, conversion rates, and conducting A/B tests to determine the things that are in working order for your business brand.
To improve the display ads performance, you must rely on a high-quality website builder, such as Strikingly. The best thing about Strikingly is that you don’t need to invest a lot of time in hiring a web developer. Instead, you can use our pre-made website templates and customize them as per your brand requirements. So without wasting any more time, head over to Strikingly and make the most out of your advertisement strategies.
