Whether your a dancer yourself or an entrepreneur in the dancing industry, a dancer website is essential for various reasons. First, it gives you a platform to promote yourself online. Second, it makes your target audience aware of your services.
Dancing has evolved through time, carrying remnants of both tradition and art. At present, dance is also considered as entertainment, exercise, and body education. It gives awareness of movement, the details of choreographies and provides opportunities to collaborate.
Engaging in the dance business requires mental, physical, and financial investments. Dancing websites are a great way to jumpstart your career and create a remarkable platform for passionate dancers like you.
If you want to know why dancers need a website and how to make a dazzling dancer website, read on to find out!
What is a Dancer Website?
By definition, a dancer website is a site that rests on the areas of dancing as a business. But it could also be a collection of many things. For example, you can make a dancer website strictly for uploading dance classes. On the other hand, you can also create a website so that individuals or dance groups can book you for lesions and private tutorials.
A dance website is often characterized by a fun and energetic vibe, often concentrating on visual and site structure. Basically, a dancer website can be anything you want it to as long as it’s aligned with your goals.
A fully functional dancer website often has certain sections dedicated to various purposes. One of which is a page gallery where you can upload photos and videos of your dance class. This is great for showing your services. At the same time, it can also serve as your portfolio.
You can also enable bookings or appointments through your sites. To complete the user experience, you need other pages such as an about us section, contact page, blogs, and social media channels.
Why Do Dancers Need a Website?
Dance websites are vital to a dancer’s career. It provides several benefits that revolve around the improvement of dance as a business, a hobby, and a lifestyle in one. Here are some reasons why dancers need a website of their own:
- Reach a Bigger Audience
The internet is packed with millions of users each day. Some of them may be interested in the services you offer. The best part about making a dance website is that you don’t have to do much of the work to bring attention to you because the internet does it. With the use of web crawlers, people who are interested in your services can access your website and find what they’re looking for.
A bigger audience also means bigger opportunities. You can look at expanding your business in several ways. You can start by hiring experts to monitor your dancer website’s performance including analysts, a social media manager, and an SEO specialist. Dancer websites thrive on the cumulative effort of both web users and web developers.
- Create an Online Portfolio
Like we mentioned earlier, having a dancer website allows you to have an online portfolio as well. Why do you need a portfolio? A portfolio serves as evidence of your skills and ability to manage services. In terms of dancing, you will be able to demonstrate your abilities to potential clients. Once they see that you are a talented dancer, they’re more likely to subscribe to your services.
In terms of business, a portfolio makes your dancer website more credible. The exposition of talent reinforces a sense of connection, that in turn can create the motivation to buy what you offer.
- Remain Relevant
One of the threats that come into a dancer’s life, is the threat of losing fame. The limelight isn’t always there and there will be a time that a new dancer would steal the scene.
While fame and relevance aren’t the only things that make dancers successful, they’re still extremely important. With websites for dancers, a performer can immortalize his or her talent on the online space. And in fact, this may even last for eternity as long as someone maintains it.
A dancer website gives you the chance of preserving your talent at present. Your online profile will endure the passage of time and your customers or clients will remain with you.
- For Future Plans
After establishing a name as an excellent dancer, you may consider retiring. The truth is, at some point, your body will be too old and too fragile to dance.
A great way to plan ahead is to make a dancer website and venture into dance coaching. After many years of dancing, you have already sufficient knowledge and skills to teach your own class, whether it’s a private session or training for a dance troupe. Your coaching skills will keep you in the dance industry. So in a way, it would feel like you didn’t retire at all, you just moved into a different role while still doing what you love the most.
How to Make a Dancer Website
Now that you know the reasons why dancers need a website, you may be curious about the process of making one. Dance websites for dancers often have sections that are unique to their niche. To find out how to make a dance website, just follow the simple steps below.
- Select a Dazzling Website Template
Head on to Strkingly.com to create your account. Once your account is set up, go to your dashboard and select a template. Strikingly has many dance website templates to choose from. For this example, we’ll be using the musio template.
Image taken from Strikingly product
There are few things you need to consider when selecting a website template. First, what’s the first thing you want your visitors to feel and do once they enter your dance website. Your answer to this question would define the structure and visual appeal of your site.
- Write a Meaningful “About Me”
Dancing websites need a section that details the information about the dancer. Tell your audience who you are, the kind of dances you do, and the type of clients you serve.
Image taken from Strikingly product
For starters, you can say that you are an experienced dancer with relevant experience in traditional dances. You can make it sound formal or conversational, depending on the style or personality you want to portray.
Your “About Me” page must contain information that your clients want to know. Avoid using the about me section as a way to show off your work, as there would be a separate section for that. Outlining your achievements are also a nice addition to the about me page, just to give it more impact.
- Create a Contact Us Section
This is the most essential part of your dancer website. Once you’ve selected your dancer template, make sure to immediately add a contact us page. This section would be the bridging mechanism to connect your audience to you.
Image taken from Strikingly product
In your contact us section, you can enable the option where clients can send in their name, email, or message. Through this, they can inquire about your services and fees, as well as provide feedback if you have worked with them before.
Strikingly also has a feature that allows you to add a map to your contact us page. This would be extremely helpful, especially if you have a physical studio. Maps are also great on mobile as phones already have built-in GPS to help users navigate their ways,
- Give Your Website a Great Gallery
Dancer websites would not be complete without a good-looking gallery. Like we talked about earlier, a gallery can serve multiple purposes, including providing you with an online portfolio. Strikingly has an “Add a New Section” function which allows you to add a gallery to your dancer website.
Image taken from Strikingly product
When creating a gallery, there are key things that you must remember. First, make sure that your photos are in motion. Capture shots in the middle of the dance routine and look out for captivating formations that make a good picture.
Second, make sure that the images are of high quality. Clients don’t like to see poorly uploaded photos. Overall, a gallery is a nice touch to your website. Often it increases users’ sessions too. When visitors look through images, they spend plenty of time flipping through albums and looking at various images.
- Add a Social Media Section
Leveraging social media sites is essential to a dancer website. One of Strikingly’s features is that it allows users to link to their social media pages. As you can see in the image below, you can add social media icons and also change their names.
Image taken from Strikingly product
Not a lot of dancer templates allow social media linking. With Strikingly, you can take advantage of a wide array of features. Connecting to your social media channels also forges a wider connection across a variety of audiences.
- Use SEO Practices
Finally, make sure to use SEO practices to drive high-quality traffic to your dancer website. SEO or search engine optimization can be too technical. Luckily for you, Strikingly has a checklist to make sure your site is search engine optimized.
Image taken from Strikingly product
This SEO checklist provides you with a comprehensive list of SEO practices such as adding meta descriptions, setting categories, and setting site titles. For the most part, you can also prioritize keyword density to your site by providing relevant content to users.
Dance websites offer plenty of benefits to dancers. Now that you know how to make a dance website, you can finally head on to Strikingly and dominate the dance scene.
