Websites can be helpful for any business, especially if you have a landing page that converts most visitors. The landing page is the first thing any visitor will see on your website; therefore, you must make a compelling first impression.
Your Strikingly website's landing page can affect the visitor's behavior, leading to an increase or decrease in traffic. Let us look at the topic in detail and get tips for building a landing page that converts viewers to make your business more profitable;
What’s the Significance of Having a Great Landing Page in Driving Sales?
The landing page is the first thing visitors will see when they log onto your website. It is a web page created specifically for marketing products or ad campaigns.
This page directs the visitor to a specific action that benefits the visitor and the brand. A landing page that converts is crucial for driving sales because it is the first point of contact between a business and a potential customer.
A well-designed landing page that converts can effectively communicate a product's or service's value and convince the visitor to take the desired action. You should know how to create landing pages that convert to get the attention of all visitors to your site.
Here are a few reasons why having a remarkable landing page that converts is significant in driving sales:
1. It Helps to Build Trust
A landing page that is professional and visually appealing helps to build trust with the visitor. You will look like a more reliable service provider, and customers will likely keep looking through your products.
If a landing page looks unprofessional or poorly designed, it may turn off potential customers and discourage them from purchasing. It shows how committed you are to your website, which speaks to how much trust a client can put in you.
2. It Provides a Clear Call to Action
A great landing page should have a clear and prominent call-to-action (CTA). The CTA should be easy to find and communicate the next step the visitor should take.
This could be filling out a form, buying something, or signing up for a newsletter. This is a great way to build customer interest in your products before they get distracted and can help improve your sales.
3. It Helps to Focus the Visitor's Attention
A landing page should have a specific goal, such as making a sale or collecting leads.
You, therefore, have to figure out the core of your business and what clients want from you; that's what you put on the landing page that converts. By focusing the visitor's attention on this goal, a landing page can guide them toward taking the desired action.
4. It Helps to Convert Visitors into Customers
The ultimate goal of a landing page is to convert visitors into customers. A landing page will convince casual users to subscribe to your services or buy a product from your website.
A well-designed landing page that communicates the value of a product or service, and presents a clear and compelling call-to-action, is much more likely to succeed in converting visitors into customers.
Investing in a well-designed landing page that converts can be an effective way to increase sales and grow a business. There is a lot of information on how to build a landing page, and you must go through it before settling on the final product.
What are The Tips for Building A Landing Page That Converts
Image taken from Strikingly Product
As we have established, creating landing pages that convert can be the difference between a successful business and a failure. You, therefore, need to invest time and money in creating an excellent landing page that will attract customers.
A landing page that converts is a combination of beauty and marketing techniques. You must know how to make a landing page, what to put on it and what to leave out. Here are some tips for creating landing pages that convert;
1. Identify Your Target Audience
The first step in creating landing pages that convert is to identify your target audience. This will help you tailor your page's messaging and design to appeal to your target audience's needs and interests.
Using broad-spectrum or vague landing pages will not work; people prefer a company that promises what they want, and you have to be that company. Include your most appealing products and services to make them build interest.
2. Choose a Clear and Compelling Headline
The wordplay on your landing page is crucial in how customers perceive your brand. Your headline is the first thing visitors will see when they land on your page, so it's essential to make it count.
Choose a headline that communicates your product's or service's value and grabs the visitor's attention. A catchy slogan or a familiar phrase used in clever wordplay is an ideal option to connect with the customer.
3. Use Images and Video to Illustrate Your Message
Visual elements such as images and videos can help to illustrate your message and make your landing page more visually appealing.
Visual elements will get more attention than texts; the best choice is videos. Use top-quality images and videos relating to the product or service to help convey your message and engage the visitor.
4. Make Your CTA Prominent
Your CTA is the most crucial element of your landing page since it informs the visitor what action to take next. A good call to action can be a game-changer for your brand.
Make your call to action prominent and easy to find, and use persuasive language to encourage the visitor to take the desired action. Use a unique color and design from other content on the website to make the CTA conspicuous, and you will be more likely to get more clicks.
5. Use Social Proof
Social proof relies on the idea that customers will trust a product if others use it. This is part of why word-of-mouth campaigns are more effective than mass-targeted ads; there is no human backing behind them.
Use testimonials, reviews, and other social proof to show visitors that others have found value in your product or service. Customers will trust the word of others that used the product more than the brand selling them, so this is a nice place to start.
Image taken from Strikingly Product
Social proof depends on your strong social media presence. Allow customers to write reviews and comments on all your websites to create a sense of engagement between you and your customers.
6. Keep It Simple:
A landing page with too much information or distractions can overwhelm visitors. If many things are going on, they will need more time to focus on one aspect of the website.
Keep your landing page simple and focused on a single goal, such as making a sale or collecting leads. This means you should not have ads on your landing page even if they are for your products, have the call to action and leave it at that.
7. Test and Optimize
Users appreciate websites that load quickly without glitches or performance issues. Landing page optimization is an ongoing process, and it's important to continuously test and optimize your page to improve conversion rates.
Use tools such as A/B testing to compare different page versions. These tools will help you to figure out elements that effectively convert visitors into customers.
The good thing about Strikingly website builder is that it has high-speed servers that ensure your website is always running optimally.
8. Use a Professional Design
A professionally designed landing page can help to build trust with visitors and increase the chances of conversion. Think of your landing page as an online office where clients can see how your brand carries itself.
Invest in a high-quality design that is visually appealing and reflects the professional image of your business. A shoddy landing page does not foster trust in visitors, so most will dismiss your brand as a scam and move on to your competitors.
Strikingly has many great templates; you should choose one that perfectly fits your brand to bring out the best of your landing page.
Image taken from Strikingly Product
9. Add Forms
A landing page needs a unique but simple lead capture method. Or else it will be ineffective. With forms, you can know who is interested in your products and service and how they engage with other content on your website.
Also, forms will help you create a landing page that converts leads into clients. With Strikingly, you can take advantage of two types of forms:contact and custom forms. Use them to collect the most crucial information from your website visitors.
Image taken from Strikingly Product
Overall, creating landing pages that convert requires careful planning and attention to detail. Any brand must research its customer base and services before deciding the content to put on its landing page.
You can increase the chances of converting visitors into customers by identifying your target audience, using a clear and compelling headline, visual elements, and professional design.
Conclusion
Hopefully, this article showed you how to build a landing page that converts your visitors to customers. Creativity in landing pages is paramount, as most people have short concentration spans. Capture visitors' attention and make your pitch as fast as possible on the landing page.
Use a professional design and make sure the website is high performing. This is the first interaction between your company and potential customers, so you have to make it count. Pay attention to user needs and what you offer, and you will have several conversions.
