You've made a fantastic app, and you want to showcase, market, and sell it. You might believe that all you need to do to launch a new app is to have an optimized entry in the app stores. The problem is that you'll need a focal point for your app's promotion. Somewhere you can hype it up and grow your app's user base. Because of this, every app needs effective landing pages that are well-designed. The best strategy is to put your product in the center of the page, surrounded by a simple UI and stunning color combinations. Full-screen visuals, films, vivid colors, and other distinctive and catchy aspects make things even more alluring. When properly developed, a mobile app website is an excellent source of mobile web design inspiration. When designing the layout for your app website, consider the following ideas and try to use them.
What Makes a Great Mobile App Website Landing Page?
Image is taken from Strikingly user’s website
What typically makes up the landing page template for mobile apps website designs? You'll notice these fundamental components if you examine the samples given in this post and even the landing pages of your favorite apps:
1. The Title
Image is taken from Pzizz
The first thing visitors notice is the headline. It must demonstrate the value of your app. Simply put, it must persuade visitors that your software is what they want. Visitors must be intrigued enough to stay on your page, at the very least. Check out how the sleeping app works. How Pzizz conveys the full value of their app in just one headline, with call-to-action buttons immediately below. A sleeping app's headline sums up the entire value of the mobile app website.
2. Feature Clear Product Images And Photos
People don't need subtle cues about how the app will seem. Visitors will likely leave if they have to try to find something out. They want to know just how simple or challenging using the app will be and, more importantly, how it distinguishes from the other 400 comparable apps available. For instance, Bite gives the customer a clear idea of how the app would appear on a smartphone while demonstrating its simplicity.
Image is taken from Bite
3. The Best Media for Hero Images
If you want the majority of your website or landing page even to make sense, you have to inform your visitors immediately that this is a mobile app website. Since they'll be able to see if it's an app for Android, iOS, iPad, or Tablet, they'll also be able to determine immediately if it's usable. The most excellent way to show visitors the functionality of your app since they only care about it is through screenshots. This is not a restriction because screenshots can fit into any layout design. The purpose of your pictures should be to enhance the narrative presented in the body copy rather than to produce visually appealing mobile app landing pages. Your images should highlight your product and its advantages.
Image is taken from Soundcloud
The Soundcloud mobile app home page is an excellent illustration of visually appealing content since it shows how simple it is to navigate and find new music by using animated GIFs.
4. White Space with No Filling
Image is taken from Strikingly user’s website
Negative space, also referred to as white space, is essentially the portion of the plan left empty on a mobile app website. It frequently appears inside, between, and around the things arranged in the display. It allows each object on the page or screen some breathing area. Never forget that there are a variety of colors, textures, patterns, and background pictures available to you when creating negative space for your website instead of just using white space.
Visit the website for the Upper app to see how they use negative black space to create a stunning contrast with the main components of the user experience. On the entire screen, there is only one straight line. However, because there aren't any unnecessary distractions and the elements have space to breathe, the layout appears well-organized and is simple to read. Additionally, it has a simplistic website application design, which adds to its aesthetic appeal. Visibility is essential when choosing your app's name and icon since you want people to remember them even if they don't download it immediately.
Image is taken from Upper
5. Provide Visitors With A Clear Idea Of How The App Operates
An essential but insufficient first step is to demonstrate to visitors what a mobile app website can do. You must also show how the software functions. The capacity of an app website to enable visitors to envision themselves as actual users of the app is one of the most effective sales drives. One of the simplest ways to do this is via video. Such a video can be seen in the hero part of PeekCalendar.
Image is taken from Peekcalendar
6. The Body Copy
Image is taken from Strikingly user’s website
You get a spot in the primary body copy to your advantage. Write as much material as is necessary to address your visitors' unspoken concerns and reassure them that visiting your landing page was the right choice. The content length will vary depending on the type of software and the sector you work in. For an endless runner game to be purchased, fewer copies (and more images) are needed than for dieting and healthy lifestyle software.
- Describe the information that is most pertinent first
- Briefly summarise the main features
- List important characteristics using bullet points
- Use well-known words
7. Call to Action That Stands Out
Image is taken from Strikingly user’s website
No amount of persuasion will get people to download an app if the mobile app website lacks conspicuous call-to-actions. This CTA needs to get people's attention and cause them to do something. It is a good idea to add it to several locations on your app's website. The purpose of your app landing page is to direct users to the call-to-action, which should be clicking a download button to access the app store. Either that or they should download the app immediately after completing a contact form. All the elements on the website should work together to support this core goal. The Splitwise CTA button is prominently displayed. The title and sub-headline will catch a visitor's attention first, followed by the CTA button, which is clearly visible.
Image is taken from Splitwise
8. Social Support
You need social evidence to convince users that your app is reliable. These may include some of the greatest quotes from customer reviews and some of the best excerpts from blog or newspaper articles. Most apps frequently highlight positive user feedback or testimonials from well-known users. The honors and recognition that their app has received will be shown. They could only brag about how many users or downloads they've produced. See how the map and travel software Roadtrippers uses user reviews and body content to construct a tale about discovering hidden gems while traveling.
Image is taken from Roadtrippers
9. Design for Mobile Devices
Make sure your tap targets—the places on the page that users interact with—don't overlap and are of a size that is appropriate while creating the landing page for your mobile app website. View the landing page for the smartphone application Simplenote. You are first given a description of the app's features, and then download links are provided for each OS. Look at the size of those links. This is because it is intended for them to be simple to click on mobile devices.
Image is taken from Simplenote
How to Create a Mobile App Website?
Strikingly's best website-building tool allows you to start constructing your mobile app website effortlessly. To begin, you must sign up for a Strikingly account. By registering on Strikingly with your email ID, you can achieve this. You can modify your website after signing up for an account on Strikingly.
The "Create New Website" button on the dashboard is where you should start. Create a premium mobile app website by selecting your desired template design and making the necessary edits. You can visit Stikingly's help center or read our blogs to learn more about how to alter the template or the features you can add to your website. You can choose to continue using Strikingly's free URL or buy a domain for your website.
For the first year, Strikingly will give you a domain credit (worth $24.95) if you join up for any of their yearly plans. You can also connect an existing domain to your website. You won't need to manage domain settings after connecting your Strikingly domain because we'll connect it to your site automatically.
Conclusion
You should have minimal trouble developing a mobile app website that is intended to convert users into customers if you follow these five tried-and-true techniques. Your eye-catching color scheme and simple artwork will draw viewers in. Visitors are kept interested by making it easy to understand what the app does and how to utilize it. White space contributes to a positive user experience, while strong, bright CTA buttons increase conversions. It's crucial to remember that the website's appearance should be designed to compel the target audience to download the app.
