It is not a surprise for anyone living in today’s day and age that we are living in a time of social media. The impact of social media is so huge in our daily lives these days that has become connected with almost everything that we do. One of the major things that it is connected to is online business. If you are a business owner, you always have one priority and that is to see a surge in your online sales. Many online businesses around the world take advantage of successful social media campaigns to boost their online sales.
Online businesses are aware of all the happenings in the digital world and consider campaigns on social media as one of their primary marketing techniques. The biggest companies worldwide understand that they must play with people’s minds to display their social media timelines. Social media is arguably the best concept these days to convince an individual to buy a service or a product.
What is a Social Media Campaign?
To create an online presence for your online business, you must understand what is social media campaign. It is a coordinated marketing effort to help attain a particular business goal with one or more social media channels. As a marketing person, you must understand that social media campaigns today differ from what they were a decade ago. In fact, the campaigns change daily because of their increased focus, targeting, and measurability.
Image taken from Facebook
If you look at the internet today, you will find multiple social media channels to support your campaign. Facebook is arguably the most popular social media platform for conveying messages to customers about a particular business. Facebook advertisements are very cheap and can be easily implemented to make customers understand the business objectives. When you create a professional website on Strikingly, you must integrate your social media platforms on your website instantly.
Tips to Create a Social Media Campaign
1. Objectives
Before you start to create a social media campaign, it is crucial that your business objectives are clear. The business vision statement is the section in which you finalize your business objectives. So, you cannot take the next step if you haven’t created your business vision statement. In simple words, this is usually the first thing that comes to mind i.e. why am I running this campaign on social media? Some of the common reasonings for the running of campaigns on social media include:
- Brand awareness purposes
- Getting quality business leads
- Increasing online sales
- Increasing brand reputation
- Increasing engagement
Image taken from YouTube
Once you have created your business objectives, you need to start being specific. For example, if you aim to increase brand awareness, the next question you must raise is what level of brand awareness you want to attain with your respective campaigns. If you aim to increase engagement, which of the social media channels would be perfect for responding to the customer’s queries.
2. Segmentation
The next process in the building of a social media campaign is customer segmentation. Even if you have created the campaigns out of your imagination, it won’t be worth it if you are not targeting the right audience. For example, you cannot be talking about sporting equipment with adult females over 60 years of age. Similarly, you cannot be talking about cooking utensils when you have an audience of teenage boys.
Image taken from Strikingly User’s Website
The inability to target the right customers will result in the failure of your respective campaigns. Therefore, it is important to have an ideal target before you start a campaign. The best way to preserve all the extensive details related to your customers is by creating a buyer persona. This makes it easy for you to create business-related messages that coincide with the demands of your target audience. The details in your buyer persona will include your audience’s personal information, favorite social media channels, hobbies, and interests.
3. Social Media Channels
When you talk about the current era of social media, it is more than likely that the first thing that appears in your mind is a particular social media platform that you use daily. As we have said before, Facebook is arguably the most popular social media platform, and almost everyone has a Facebook account these days. Apart from YouTube and Facebook, Pinterest and Instagram seem to have made steps online and have been used by many companies to increase their brand awareness.
Image taken from Instagram
If we look at the best social media campaign examples, they are not just limited to one social media platform. Many marketing experts believe that if you want to make your campaign successful, you must ensure its success on those platforms that are not common within the online community. If you can make your campaign a success on lesser popular platforms, the success of your campaigns on the popular social media platforms will be a walk in the park for you.
4. Calendar
When you create a social media campaign, you must know that the most important thing is timing. By having a social media calendar, you can create an outline of your website content from start to finish. With a calendar, you can prioritize what needs to be done at a specific time.
5. Rely on a Quality Website Builder
When you are in the process of building a social media campaign, it is crucial that you equal weightage to your website builder. There are many quality website builders on the internet that support campaigns on social media. However, Strikingly is the one free website builder that makes life easy for marketing people. Strikingly fully supports the implementation of innovative marketing strategies once you have created a professional website. After all, your marketing strategies will be the factors that convey your business message to your target audience.
Strikingly enables you to integrate social media platforms in the form of social media icons in the last section of your website. You can easily include all your social media platforms and convert them into icons. Therefore, these icons will be a bridge that directs you from the website to the prescribed social media platform. Apart from that, if your business message is in a video, you can embed your video on your Strikingly website by uploading that video on your YouTube channel. However, it is important to note that you cannot upload that promotional video entirely on your Strikingly website.
Benefits of Social Media Campaign
1. Brand Authority
Creating an online presence in such a competitive world of social media is not easy. Many believe a successful social media campaign can only happen if you create a professional website to support it. However, the truth is that it is easier to create campaigns on social media but very difficult to maintain the standards required to run it. If you run quality campaigns on social media, people will start taking notice of your brand. By maintaining your brand standards, people will remember your brand more because of the campaigns, rather than its URL or name.
Image taken from Strikingly User’s Website
As a marketing person, you must know that it takes years to build credibility on the internet, but it only takes seconds to destroy. Therefore, you must be cautious with every step of your campaigns and use them to increase your brand authority. Social media campaigns will help you protect your brand image and prevent others from copying your way of campaign creativity. You can also increase your brand authority by including your social media platforms alongside your website or domain name.
2. Brand Updates
By building a social media campaign, you will find it easy to keep your customers updated about all the new information related to your brand. An ideal social media marketer never becomes stagnant on any day. He/she always ensures that the related campaign improves even further. Even if you are updating your website content, you cannot be sure about your daily viewing. However, you would know that your customers are going through their social media news feeds daily.
Conclusion
Do you have any plans for creating a successful social media campaign today? If you are willing, you must understand that you need robust plans before getting things started. You must understand your business objectives, prioritize social media channels, and social media calendar, and create a quality website builder to support your campaigns.
To implement a quality campaign on social media, it is also important that you have a professional website at your disposal that supports your campaigns equally. Strikingly seems to have connected all the dots regarding the website development. Once you complete the registration on Strikingly, we allow you to get a domain worth 24.95 USD, which may change as per the domain name and the extension you have chosen. If you have problems regarding website development, you can contact our Happiness Officers, who are available 24/7 for your questions. So, create a professional website and support your online campaigns effectively.
