Social media is an incredible way to connect with friends, family, and others worldwide. Social media platforms allow you to share your thoughts and experiences with the world easily and conveniently. These platforms enable you to publish social share images with your friends and family.
Creating a social share image is vital to marketing your business online. Many companies use website social share images to boost their online presence and increase brand awareness. If you want people to share your content on their social media profiles, you need to make it easy for them.
What is a Social Share Image?
A social share image is a graphic image that users can share on social media to help promote your content. When users share a social share image, it allows the spread of the word about your content and can help increase engagement with your target audience. To create a social share image for your content, follow these steps:
1) Choose an appropriate graphic: Make sure the image is eye-catching and captures attention.
2) Choose a sharing option: Most social networks offer different sharing options, so choose the one that best suits your content.
3) Copy and paste the code: All social networks offer specific codes you need to include for your image to be shared properly.
You must create social share images when you want to share your content on social media. Social sharing images is a great way to promote your content and connect with your followers. They allow you to capture users' attention and get them excited about what you have to say.
Website social share images will appear next to your post when people share it on social media. It should be a good-quality image that shows your content interestingly. You can use Canva or Adobe Photoshop tools to create your social share image.
Importance of a Social Share Image
Regarding sharing images on social media, several tools are at your disposal. Whether you want to share a photo from your camera or one you've downloaded from the web, using the right tool can make all the difference.
One popular option is to use a social share image. A social share image is simply an image you upload to your social media account and then encourage your followers to share with their friends. When they do, it adds that photo to your tweet or Facebook post and makes it appear more prominently in their newsfeeds.
The main reason to use a social share image is simple i.e., it increases the odds that your followers will see and share your content. By uploading a high-quality image that's easy for people to copy and transmit, you're ensuring that everyone who wants access to that photo can get it.
When you create social share images for your website, you're promoting your content to your followers on social media and attracting attention from search engines. By using shareable images highlighting your blog post's key points, you can encourage readers to share your content with their friends and followers.
Additionally, website social share images can help you increase brand awareness. When potential customers see a social share image on your website, they may think about buying that product or acquiring more information about it. You're proving that your content is worth reading and sharing by linking to your original blog post in the social sharing dialogue box.
Benefits of a Social Share Image
Social media is a common tactic for businesses nowadays to connect with audiences and promote their brand. But how does your website social share images impact your online business? Here are some benefits of creating social share images that will increase engagement and traffic to your website:
- Increased Engagement: Social share images increase user engagement and encourage people to share your content with friends. People are also more likely to follow businesses with high-quality social share images on their websites.
Image taken from Strikingly User’s Website
- Improved SEO Rankings: Including social share images on your website can improve your search engine ranking. Google is especially fond of sites that prominently display social shares from influential sites and blogs, so showing these shares will help boost your rank in search results pages.
- Increased Web Traffic: Social media followers are a valuable asset for any business, and displaying social share images on your website can increase the number of visitors who see your content via those networks. This increased traffic can lead to increased sales and web visibility for your business.
How to Create Social Share Images?
Social media is a great way to connect with your customers and promote your business. But how do you create social share images that will get people talking? Here are seven tips for creating social share images to increase your website's engagement and traffic.
- Use striking visuals: Make sure your social share images are eye-catching and capture attention. Use vibrant colors, attractive fonts, and quirky graphics to stand out from the competition.
- Keep it short and sweet: Don't go overboard with text or imagery. Instead, keep your social share images succinct. Keep it around 80 characters per image, so users have plenty of space to tell their friends about what you're sharing without wasting too much time on your site.
Image taken from Strikingly User’s Website
- Include call-to-action elements: Let visitors know what to do to take advantage of the content you've shared via a simple button or link. It can include telling them where they can find more information about your product or service, urging them to book an appointment, or asking them to tweet or post about what they see on your site.
- Use personalization features sparingly: Personalization features like auto-following followers and @mentions can be great ways to enhance interaction between you and your followers. However, it would be best if you used them sparingly not to overwhelm your audience with too many requests at once (and drive away potential followers who might not feel appreciated).
- Use social media images as promotional tools: Make sure your website social share images are also being used for your business. It means including links to your website in the description, using hashtags, and including specific call-to-action buttons for each post.
- Include videos: Videos can be a great way to promote your business on social media, especially if you have interesting or helpful content to share. By including video content in your social share images, you'll help draw people in who might not otherwise visit your site. Plus, videos are typically longer than typical social share images, so they'll take up more space on people's newsfeeds and be more likely to be shared.
- Use location-based features: One of the best ways to connect with customers is by leveraging location-based features on social media platforms like Facebook and Twitter. It means sharing relevant content to their location (or will be located). For example, share photos or posts highlighting the food you serve or the establishment's atmosphere if you're a restaurant. If you're a retailer, post photos or posts featuring products local to where people are located (or vice versa).
Popular Platforms to Create the Best Social Share Image
When sharing images on social media, choosing the right tool for the job is essential. Here are some of the best online tools to help you create and share photos more effectively:
- Adobe Photoshop: Adobe Photoshop is one of the most commonly used photo editing programs in the world and is perfect for creating customized social share images. It has many features, including adding text or logos, changing colors, and adding effects.
Adobe Photoshop has many features that allow you to customize and enhance your images. You can use effects such as borders, text, and filters to make your pictures look more professional. Additionally, Adobe Photoshop has tools that allow you to customize the layout of your image. It will enable you to create an image specifically for social media sharing.
- Canva: This online platform offers users easy access to design templates and tools for creating beautiful social share images. You can add text and logos and modify the social share image size to make your visuals unique. Canva is a popular online tool that allows users to create professional-looking social media images and videos. It has many tools and features, making it perfect for creating customized images and videos.
Some of the best features of Canva include its user-friendly interface, drag-and-drop capabilities, and wide range of templates and graphics available. You can also easily create your designs or use pre-made templates to get started. And if you need help with specific graphics or layout tips, Canva offers helpful videos, tutorials, and live chat support. Thanks to its wide range of features and customization options, Canva is perfect for creating shareable social media images that will help promote your business.
- Snagit: It is an excellent tool for quickly creating social share images for your business. You can go through different YouTube tutorials to learn how to use Snagit to create a social media share image for your blog or website.
- Pixlr: It is another excellent online tool that allows users to edit photos and create graphics easily. It has various features, including crop photos, changing colors, adding text or logos, and more.
The social media landscape is constantly changing, so the tools you use to share images continually evolve. Whether using a traditional photo-sharing site like Facebook or Instagram or a newer platform like Snapchat, various social media tools can help you share pictures more effectively.
Add a Social Share Image on Strikingly
Image taken from Facebook
Do you want to change how your social share image button displays when you post on social media platforms like Facebook? If yes, you must head to Strikingly and look into our innovative features. Strikingly is a professional website builder that enables you to build an eye-catching website within the next to no time. You need to have the technical expertise or hire an experienced website developer to make a beautiful website on our platform in less than an hour. Once you have created your platform, you can add the website social share image on Strikingly through the following steps:
- Open your website editor and go through the settings
Image taken from Strikingly
- Navigate the essential information and identify the "social share image."
- Ensure that you are uploading a square image to avoid any chances of cutting from the image's sides
- Click "Save" and then "Publish" to ensure that all of your changes are visible to the viewers
Image taken from Strikingly
It is important to note that the site editor won't accept images below 200px by 200px. Secondly, you may need to scroll down if you don't immediately see the "save" button. You must consider opening your site editor on a different browser if you cannot upload your website social share image. If your social share image and descriptions are not updated on a Facebook post, you must debug the website URL through Facebook Debugger.
Conclusion
There's no doubt that social sharing is a powerful marketing tool, and using images with share buttons embedded can help drive traffic to your website. Since you are a social media activist, you should start embedding social share buttons on your website and blog posts, whether you want to increase engagement or boost web traffic. Hence, if you still need to do it, start embedding social share buttons on your content and see the benefits for yourself.
If you want to develop engaging social media content on your platforms, you must come up with the best social share images. No social media platform today doesn't rely on eye-catching visuals and pictures to urge audiences to participate. Using a website social share image resonating with your target audience is a common approach to integrating more visual content into your social marketing strategy.
Since you are a social media activist, you must try to upload one image simultaneously every day with a solid call to action (CTA). It would be best if you considered different options to build a template that supports your brand and makes it easy to create images in bulk. With minimum effort, you will have several engagements and high website traffic in no time.
