If you're running an e-commerce website, you know that buttons are crucial for driving sales. Buttons like "Buy Now," "Add to Cart," and "Checkout" are the gateways to your customers' wallets. But which button is the most effective?
The Importance of Buttons on an E-commerce Website
Buttons is the call-to-action on your website. They're the final step in the conversion process, the moment when a potential customer becomes an actual customer. Buy Now buttons and Add to Cart buttons are essential for creating a smooth and seamless buying experience for your customers. A well-designed button can increase your conversion rates, while a poorly-designed button can lead to cart abandonment and lost sales.
In this article, we'll compare the Buy Now and Add to Cart buttons. We'll discuss each ecommerce buttons’ advantages and disadvantages and provide best practices for creating a Buy Now button or an Add to Cart button that converts. We'll also explore the checkout page and order button and the benefits of using a platform like Strikingly to create a Buy Now button for your e-commerce store. Whether you're just starting with e-commerce or a seasoned pro, keep reading to learn more about these essential e-commerce buttons.
Buy Now Buttons
Buy Now buttons are e-commerce buttons that allow customers to purchase a product with a single click, without adding it to a shopping cart first. When customers click a Buy Now button, they are taken directly to the checkout page, where they can complete their purchase.
Image taken from a Strikingly user’s website
Advantages of Buy Now Buttons
- Reduced Friction in the Buying Process
One of the main advantages of Buy Now buttons is that they reduce friction in the buying process. Customers can make a purchase quickly and easily without having to navigate through multiple pages or add items to a shopping cart. This streamlined process can lead to a more positive customer experience and increased sales.
- Increased Urgency to Purchase
Buy Now buttons can also create a sense of urgency for customers to complete their purchase. When a customer sees a Buy Now button, they know that the product is available for immediate purchase, and they may feel a sense of urgency to buy before the item sells out or the offer expires.
- Higher Conversion Rates for Impulse Purchases
Buy Now buttons are also great for impulse purchases. When customers see a product they want, they can make a purchase instantly, without having to think too much about it. This can lead to higher conversion rates for e-commerce stores.
Disadvantages of Buy Now Buttons
- No Opportunity to Upsell or Cross-Sell
One of the main disadvantages of Buy Now buttons is that they don't provide an opportunity to upsell or cross-sell. With a traditional shopping cart, customers can add multiple items to their cart and see related products, which can lead to additional sales. With a Buy Now button, customers only see the product they are purchasing, and there is no opportunity for the seller to suggest additional products.
- Potential for Increased Cart Abandonment
Buy Now buttons also have the potential for increased cart abandonment. If a customer clicks on a Buy Now button and then realizes they want to purchase additional items, they have to start the checkout process over again. This can lead to frustration and potentially lost sales.
In the next section, we'll explore the advantages and disadvantages of Add to Cart buttons.
Add to Cart Buttons
Add to Cart buttons are e-commerce buttons that allow customers to add a product to a virtual shopping cart before completing their purchase. When a customer clicks on an Add to Cart button, the product is added to their cart, and they can continue shopping or proceed to checkout at a later time.
Image taken from a Strikingly user’s website
Advantages of Add to Cart Buttons
- Opportunity to Upsell and Cross-Sell
One of the main advantages of Add to Cart buttons is that they provide an opportunity to upsell and cross-sell. When a customer adds an item to their cart, they may be shown related products or accessories that complement the item they are purchasing. This can lead to additional sales and increased revenue for e-commerce stores.
- Reduced Cart Abandonment Through the Ability to Save Items for Later
Add to Cart buttons also have the advantage of reducing cart abandonment. When a customer adds an item to their cart, they have the option to save it for later, which can prevent them from forgetting about the item or losing interest. This feature can also give sellers an opportunity to follow up with customers who have abandoned their cart and encourage them to complete their purchase.
Disadvantages of Add to Cart Buttons
- Increased Friction in the Buying Process
One of the main disadvantages of Add to Cart buttons is that they can increase friction in the buying process. Customers have to navigate multiple pages to complete their purchase, which can be time-consuming and frustrating. This additional friction can lead to a negative customer experience and potentially lost sales.
- Reduced Urgency to Purchase
Add to Cart buttons can also reduce urgency to purchase. When a customer adds an item to their cart, they know that they can come back and complete their purchase at a later time. This can lead to a delay in purchasing, and in some cases, customers may forget about the item altogether.
In the next section, we'll discuss how to choose the right button for your e-commerce store. We'll also explore how to create a Buy Now button on Strikingly, and the benefits of using Strikingly for ecommerce.
Choosing the Right Button for Your E-commerce Store
When choosing between Buy Now and Add to Cart buttons, several factors must be considered. The decision ultimately depends on your target audience, product types, price points, and desired customer experience.
- Target Audience and Buying Behavior
Consider your target audience and their buying behavior. Are they more likely to make impulse purchases, or do they prefer to carefully consider their options before making a purchase? A Buy Now button may be more effective if your target audience is more likely to make impulse purchases. On the other hand, if they prefer to compare products and take their time making a decision, an Add to Cart button may be a better choice.
- Product Types and Price Points
Product types and price points also play a role in deciding between Buy Now and Add to Cart buttons. A Buy Now button may be more effective for low-priced products since customers may not want to spend time adding items to their cart. However, for higher-priced products, customers may want to add items to their cart and compare prices before making a final decision.
- Desired Customer Experience
Consider the desired customer experience. Do you want to make the buying process as easy and streamlined as possible, or do you want to allow customers to browse and compare products? Depending on your desired customer experience, a Buy Now or Add to Cart button may be more effective.
Best Practices for Implementing Ecommerce Buttons
Regardless of which button type you choose, there are best practices to keep in mind. Make sure the button is prominent and easily accessible on your website. Use clear and concise wording, such as "Buy Now" or "Add to Cart." Also, make sure the checkout page is user-friendly and easy to navigate.
If you're using Strikingly for your e-commerce store, implementing either button type is easy. In the next section, we'll discuss how to create a Buy Now button on Strikingly and the benefits of using Strikingly for ecommerce.
Setting up an Ecommerce Store on Strikingly
If you're looking to set up an e-commerce store to sell your products, Strikingly is a great platform to consider. Creating an ecommerceis ridiculously easy. Here’s how:
1. Sign up for an account
The first step in creating an e-commerce store on Strikingly is to sign up for an account. You can sign up for free or choose a paid plan to access more advanced features.
2. Choose an ecommerce template
Next, you'll need to choose an e-commerce template that suits your brand and product offerings. Strikingly offers a variety of templates, all of which are mobile-friendly and easy to customize.
3. Add products and pricing information
Once you've selected your template, it's time to add your products and pricing information. Strikingly makes it easy to upload product images, descriptions, and pricing information.
4. Set up payment and shipping options
Finally, you'll need to set up payment and shipping options for your store. Strikingly supports a variety of payment gateways, including PayPal and Stripe, and allows you to set up shipping rates based on your location and the location of your customers.
Editing the Buy Now Button on Strikingly
If you've decided to go with the Buy Now button for your ecommerce store, it's important to optimize it for maximum conversions. Here's how you can edit the Buy Now button on Strikingly:
Image taken from Strikingly
1. Access the Website Editor - To make any changes to your ecommerce website, you need to access the Strikingly website editor. You can do this by logging into your Strikingly account and selecting the website you want to edit.
2. Navigate to the Product Page - Once you're in the website editor, navigate to Store, then click Store Settings.
3. Edit the “Buy Now Button Text” - There are three presets and you can jazz it up however you want.
4. Customize the Button Text, Color, and Size - You can customize the button text, color, and size to match your branding and make it more visually appealing. Strikingly offers several customization options to make your Buy Now button stand out on your product page.
Benefits of Using Strikingly for E-Commerce
Image taken from a Strikingly user’s website
- Easy to Use and Customize
Strikingly's user-friendly interface makes it easy for anyone to create and customize an e-commerce store, even if you don't have any coding experience.
- Affordable Pricing
Strikingly offers affordable pricing plans for ecommerce store owners, with features like custom domains, free SSL security, and email support included in all plans.
- Mobile-Friendly Design
All of Strikingly's templates are optimized for mobile devices, which is essential for e-commerce store owners who want to provide a seamless shopping experience for their customers.
With your e-commerce store set up on Strikingly, it's time to consider which button type to use for your products. In the next section, we'll discuss how to edit the Buy Now button on Strikingly and explore best practices for implementing either button type.
Tips for Optimizing the Buy Now Button for Conversion
Here are some tips to optimize your Buy Now button for conversion:
- Use action-oriented text. Instead of "Buy Now," use text that creates a sense of urgency such as "Limited Time Offer" or "Act Fast".
- Keep it above the fold. Make sure the Buy Now button is visible on the product page without the need to scroll down.
- Choose contrasting colors. Use colors that contrast with the background color of your website to make the Buy Now button more noticeable.
- Add security badges. Including security badges such as SSL or Trustpilot can increase the trust of your customers and encourage them to click on the Buy Now button.
If you follow these tips, you can create a Buy Now button that is optimized for conversions and increases your sales.
Conclusion
In conclusion, choosing between the Buy Now and Add to Cart buttons is an essential decision that can significantly impact the success of an e-commerce store. The Buy Now button reduces friction and creates urgency, making it an excellent choice for certain products and target audiences. However, the Add to Cart button allows one to upsell, cross-sell, and reduce cart abandonment, making it ideal for other types of products and customers.
When selecting the right button for your store, consider your target audience's behavior, the product types and price points, and the desired customer experience. Implementing best practices for either button type can enhance conversion rates and boost sales.
If you want to create an ecommerce store, Strikingly is an excellent option with its easy-to-use platform, affordable pricing, and mobile-friendly design. Editing the Buy Now button on Strikingly is also a breeze with just a few simple steps.
As the e-commerce industry continues to evolve, so will the evolution of buttons. It's essential to stay updated on the latest trends and best practices to ensure the continued success of your ecommerce store.
With that said, we hope this article has provided you with valuable insights into the world of Buy Now and Add to Cart buttons. We wish you the best of luck in your e-commerce endeavors!
