The eCommerce industry is booming, and everybody is setting up their eCommerce business. This has led to a super-stiff competition. It’s time for you to take the first step now. With more and more people having eCommerce stores, you need to do everything within your power to stand out from the crowd and offer your customer a better user experience. One way to do this is by implementing an appealing Buy Now button.
You might think it’s just a buy now button. But the thing is, more people are shopping online now where they can easily add to cart anything. A buy now button on your online store means power, a great power to get more sales. This article will discuss all you need to know about the buy button and how it can benefit your eCommerce business.
What is a Buy Button?
A Buy Now button, or simply Buy button, is a powerful and easy-to-use tool that allows customers to purchase products via websites and any social media platform. You can add the Buy Button anywhere. From blogs to social media, email, and many more. Buy Now Button is a great way to display your products to customers and allow them to buy from you with just a single click on the button. Additionally, it enables you to monetize your social media, blog, and websites.
You can decide which product will include the Buy Now Button. And when people click on the button, they will have access to other products. Some Buy Now buttons will direct your customers to the checkout page without exiting the website they’re visiting. While some Buy Now buttons will direct customers to your eCommerce website to continue the purchase with the product already added to their cart.
Image taken from Inspire Organics website
What are the Types of Buy Now Button?
There are several types of Buy Now Button that you can use to drive more sales on your ecommerce website. The type of Buy Now Button that you select will determine how it works and how you use them.
Basically, there are two main types of Buy Now Button - HTML Button, which can be added to websites, blogs, and emails. And the Social Media Buy Buttons, which are specific to social media platforms. Let’s take a look at these buttons one-by-one.
1. HTML Buy Button
When you use the HTML Buy Buttons, you get a lot of freedom; they are not attached to any social media platform. Additionally, HTML Buy Button can be used in a lot of places. You can also use it to sell items that can be sold on social media.
To use an HTML Buy Button, you will use an HTML snippet to pull information from your website. You can now use the code anywhere you can edit HTML (including blogs, email, or any website you have access to). The code will display a product and a button. However, you can also design the widget to display the product’s pricing, color, or size. You can also set the button to send the user directly to the checkout page, or you might want them to via their cart page first.
You can embed a shopping cart feature into any web platform that allows HTML code. This will enable you to sell your products across all platforms. The only issue you can face using HTML snippet code is that it requires Javascript to function well. However, you can only encounter this issue on platforms that you don’t have control over.
2. Social Media Buy Button
The other type of Buy Now Button that you can use is the Social Media Buy Now Button. Most social media have a type of Buy Now Button that allows customers to buy from you directly from your business post.
For example, you can set up a catalog using the Shop Tab feature on your Facebook business. The best option is to integrate your eCommerce website directly to Facebook’s business page. Then you can use your website software to import and synchronize your inventories to Facebook. After this, customers will be able to surf for products on your Facebook’s Shop Tab.
Using social media Buy Now Button comes with some restrictions and downsides. For instance, some products can’t be advertised on social media. And you might be required to undergo some rigorous process and approval.
Image taken from Bondi Bandits website
Why You Should Use a Buy Now Button
There are several reasons why you should customize Buy Now Button for your eCommerce business.
- Buy Now Button will offer you a versatile option to sell products to your customers on various platforms without the need for your customers to visit your eCommerce website.
- Buy Now Button encourages your customers, and it offers them a convenient way to purchase a particular product that interests them. For instance, using an Order Button can tempt your customers to buy a specific product. If your customer needs to visit your store before purchasing your goods, it’s possible they lose interest or forget.
It’s possible to include a text link but using a Buy Now Button is more effective. It’s professional and looks appealing. Aside from that, a Buy Now Button will provide more product information than the link, and they are more likely to click on a Buy Now Button.
You can add a Buy Now Button to your email marketing campaigns to allow customers to purchase directly from your emails. Additionally, you can also include a Buy Now Button in your blog posts. You can customize it like Subscribe Now or simply Read More.
When you use a Product Button, it makes it easy for your customers to purchase via their mobile devices. It’s easier for your customers to tap on a button than to click a link or navigate your online store searching for a product. The easier it is to purchase from you, the more money you will make.
Image taken from Strikingly Glow template
4 Ways a Buy Now Button Can Help Increase Your Revenue
Using a Buy Now Button can help increase your revenue. Here are four simple yet powerful ways a Buy Now Button can raise your revenue.
1. Generate Demand
An essential aspect of increasing your online sales is demand generation. Using a well-designed and optimized Buy Now Button is an excellent way to generate demand across several platforms.
2. Speed up Check out Process
Using the Buy Now Button will make the purchasing process easier for your customer. A Buy Now Button will help them bypass most protocols and steps that online shoppers have to undergo to purchase.
3. Bypass Account Creation
Not all customers that want to patronize you will like the hassle of creating an account. With a Buy Now Button, potential customers can purchase your products from any online platform without creating an account.
4. Improve User Experience
As mentioned, a Buy Now Button allows your customers to purchase your products from any online platform that supports the button. This will increase your User Experience as customers can buy from that site right away.
Create an Ecommerce Website With Strikingly Now
Image taken from Strikingly website
Creating an account with us is the best way to start your eCommerce business. Here at Strikingly, we keep website building simple and easy for our users. Once you get to our intuitive web editor, you will definitely feel like an expert. Here are the five steps to get you started.
- Visit Strikingly homepage to create your account. It’s absolutely free.
Image taken from Strikingly website
- Once you have created your account, you can log in to access the site.
- Upon logging in, you will be taken to the template page, where you will have access to a series of stunning website templates.
Image taken from Strikingly website
- Since you are running an eCommerce store, switch to the “Store” tab to access unique store website templates that you can use.
Image taken from Strikingly website editor
- After that, you can start editing the template to fit your preference. You can add new sections, a new page, and more.
How to Create Buy Now Button
Want to create a Buy Now Button for your online store? Easy, let Strikingly handle it for you. With Strikingly, you can build eCommerce buttons that will appeal to your customer and make them purchase your products. You can even customize the Buy Now button to a Book Now or Shop Now button. Feel free to create what applies to your online store.
First, you have to log in to your account and go to the specific site you want to edit, assuming you’ve created your website.
Image taken from Strikingly site editor
Second, go to the store settings, and under Add New Section you can create a Buy Now button. You can embed a link to direct the customer to the product page or the checkout section.
Image taken from Strikingly website
Lastly, once you have created a Buy Now Button, you can integrate it across all social media platforms. As the eCommerce industry is gaining more momentum, the competition is becoming stiffer. As a result, many online businesses are finding means to increase their online sales. One of the ways to attract and appeal to your potential customers is using a Buy Now Button.
If you’re ready to empower your eCommerce business, create an account with Strikingly today. We’ve got the best web services and tools to help you build a high-conversion website. Many of our users in the eCommerce business are happy about how they manage online stuff, as no coding skills are required to build or edit your site with us. Be an expert without going through the whole process; we got you covered.
