Congratulations on starting your new business or startup! You've probably already realized that there are a million things to think about when running your own business. Still, one of the most important aspects to consider is building brand equity.
Brand…What? Defining Brand Equity
How do we define brand equity? Simply put, it's the sum of all customers' perceptions and experiences with your brand. This includes everything from your brand name and logo to your products, customer service, and overall reputation in the market.
Why is Brand Equity Important?
You might be wondering, "What is brand equity, and why is it so important?" Well, in a nutshell, brand equity refers to the value your brand adds to your products or services beyond their functional benefits. It's what sets your brand apart from your competitors and creates a unique emotional connection with your customers. For new businesses and startups, building brand equity can be the difference between success and failure.
And yes, there’s another question, "How can Strikingly help me build my brand equity?" Strikingly is a website builder that makes it easy for new businesses and startups to create a professional online presence. With Strikingly, you can design a beautiful website that reflects your brand's personality and values, without having to worry about any technical or coding skills. Plus, Strikingly offers a suite of tools and features that can help you optimize your website for search engines, build your email list, and more.
Now that we have a better understanding of what brand equity is and how Strikingly can help us build it, let's dive into some tips and strategies for building brand equity from scratch.
Establishing Your Brand Identity
Now that we know what brand equity is and how Strikingly can help us build it, it's time to start thinking about our brand identity. Establishing a clear and cohesive brand identity is the foundation for building brand equity.
- Developing a Clear and Concise Brand Message
The first step in how to build brand equity is developing a clear and concise brand message. This message should communicate what your brand is about, what makes you different from your competitors, and what benefits you offer your customers. Your brand message should be simple and easy to understand, and it should be consistent across all of your marketing channels.
Image taken from a Strikingly user’s website
- Creating a Unique and Memorable Brand Name and Logo
Your brand name and logo are the face of your business, and they play a crucial role in how to build brand equity. A strong brand name and logo should be memorable, unique, and reflective of your brand's personality and values. When choosing a name and designing a logo, it's important to think about how your target audience will perceive them and how they will differentiate you from your competitors.
- Identifying Your Target Audience and Understanding Their Needs and Preferences
It's important to understand your target audience and what they're looking for in a brand if you’re learning how to build brand equity. You have to know their needs and preferences, as well as their pain points and challenges. The goal is to tailor your brand message, name, and logo to resonate with your audience and create a strong emotional connection.
You can establish a strong brand identity that will serve as the foundation for building brand equity if you have a clear and concise brand message, a unique and memorable brand name and logo, and a deep understanding of your target audience. In the next section, we'll explore how Strikingly can help you build your online presence and boost your brand equity even further.
Building Your Online Presence with Strikingly
In the previous section, we talked about how to establish your brand identity. Now, let's dive into how Strikingly can help you build your online presence and boost your brand equity even further.
- Choosing a Domain Name That Reflects Your Brand
One of the first things you'll need to do when building your online presence is choosing a domain name that reflects your brand. Your domain name is the web address where your website will live and breathe, so it's important to choose a name that is memorable, easy to spell, and reflective of your brand's personality and values. With Strikingly, you can easily register your domain name and even get a custom email address that matches your domain.
And if you sign up for any of their yearly plans, you can get a free domain for one year.
- Designing a Website That Is Visually Appealing and Easy to Navigate
Your website is the hub of your online presence, and it's where your customers will go to learn more about your brand and products. It’s not only crucial, but it’s also imperative to design a website that is visually appealing and easy to navigate. With Strikingly's intuitive drag-and-drop editor, you can create a beautiful website that reflects your brand's personality and values, without having to worry about any technical or coding skills.
Image taken from a Strikingly user’s website
Once you've designed your website, it's important to optimize it for search engines so that your target audience can find you. This involves using keywords and meta descriptions that are relevant to your brand and products, as well as optimizing your website's structure and content for search engine algorithms. With Strikingly's built-in SEO tools, you can easily optimize your website for search engines and increase your chances of being found by your target audience.
Strikingly can help you in your journey on how to build brand equity. With Strikingly, you can choose a domain name that reflects your brand, design a website that is visually appealing and easy to navigate, and optimize your website for search engines without any technical knowledge.
In the next section, we'll explore some strategies for engaging with your target audience and building brand loyalty.
Building Brand Awareness
Now that you have established your brand identity and built your online presence, it's time to focus on building brand awareness. In this section, we'll explore some strategies for creating a content marketing strategy, utilizing social media to connect with your target audience, and partnering with influencers and other businesses in your industry.
- Creating a Content Marketing Strategy
Content marketing is a powerful tool for building brand awareness and establishing your brand as an authority in your industry. Your goal to build your brand equit is to attract and engage your target audience, and drive traffic to your website. With Strikingly's blogging platform, you can easily create and publish blog posts, videos, and other types of content that reflect your brand's personality and values.
- Utilizing Social Media to Connect with Your Target Audience
Social media is another powerful tool for building brand awareness and connecting with your target audience. Creating a social media strategy that is tailored to your brand and target audience allows you to engage with your followers, promote your content, and drive traffic to your website. Strikingly lets you integrate your social media channels to your website. You can easily connect your website to your social media accounts and share your content with your followers.
- Partnering with Influencers and Other Businesses in Your Industry
Partnering with influencers and other businesses in your industry is a great way to reach new audiences and build brand awareness. By collaborating with influencers and other businesses that share your brand's values and target audience, you can tap into their existing networks and build relationships that can benefit your brand in the long run. With Strikingly's built-in e-commerce features, you can even partner with other businesses to sell your products and services directly from your website.
These are vital to your brand equity journey: creating a content marketing strategy, utilizing social media, and partnering with influencers and other businesses in your industry. You have to build brand awareness and establish your brand as a trusted authority in your industry. In the next section, we'll explore some strategies for building brand loyalty and turning your customers into brand advocates.
Creating Brand Loyalty
Building brand loyalty is an essential component of building brand equity. In this section, we'll explore some strategies for providing exceptional customer service, offering incentives and rewards for customer loyalty, and maintaining a consistent brand image and message across all channels.
- Providing Exceptional Customer Service
Providing exceptional customer service is a surefire way to build brand loyalty and turn your customers into brand advocates. By providing prompt and personalized support, resolving issues quickly and efficiently, and going above and beyond to meet your customers' needs, you can create a positive and memorable experience that will keep your customers coming back for more.
- Offering Incentives and Rewards for Customer Loyalty
Offering incentives and rewards for customer loyalty is another effective way to build brand loyalty and incentivize repeat purchases. Whether it's a loyalty program that rewards customers for their purchases or special promotions and discounts exclusive to loyal customers, offering incentives and rewards can help strengthen the relationship between your brand and your customers.
Image taken from a Strikingly user’s website
- Maintaining a Consistent Brand Image and Message Across All Channels
Maintaining a consistent brand image and message across all channels is crucial for building brand equity and establishing yourself as a trusted brand in your industry. By ensuring that your brand's visual and messaging elements are consistent across all touchpoints, from your website and social media channels to your advertising and packaging, you can create a cohesive and recognizable brand that resonates with your target audience.
Build brand loyalty and turn your customers into brand advocates through these tips. In the next section, we'll explore how to measure your brand equity and track your progress over time.
Measuring Your Brand Equity
If you’re asking, “how to measure brand equity and should I do that?”, stop asking. Measuring your brand equity is an important part of building a strong and recognizable brand. In this section, we'll explore how to identify key performance indicators (KPIs), track your brand's performance over time, and adjust your strategy based on feedback and data.
- Identifying Key Performance Indicators (KPIs)
Identifying the right KPIs is essential for tracking the success of your brand equity efforts when starting your how to build brand equity journey. KPIs can include metrics like brand awareness, customer loyalty, and brand perception. By monitoring these metrics, you can get a sense of how your brand is performing and identify areas for improvement.
Image taken from a Strikingly user’s website
- Tracking Your Brand's Performance Over Time
Tracking your brand's performance over time is crucial for understanding how your brand equity efforts are impacting your business. Consistently monitoring your KPIs allows you to identify trends and make adjustments to your strategy as needed.
- Adjusting Your Strategy Based on Feedback and Data
Learning how to build brand equity doesn’t stop with launching your website or other brand assets. Adjusting your strategy based on feedback and data is key to building a strong and recognizable brand. Analyze your KPIs and gather feedback from your customers to identify areas for improvement and make changes to your brand strategy accordingly.
We’re almost done! In the last section, we'll wrap up with some final tips and best practices for building brand equity from scratch.
Conclusion
Congratulations! You've made it to the end of our guide on building brand equity from scratch. We hope that this guide has provided you with valuable insights and practical tips for building a strong and recognizable brand.
To recap, here are some of the key takeaways for building brand equity from scratch:
- Establish your brand identity by developing a clear and concise brand message, creating a unique and memorable brand name and logo, and identifying your target audience and understanding their needs and preferences.
- Build your online presence with Strikingly by choosing a domain name that reflects your brand, designing a website that is visually appealing and easy to navigate, and optimizing your website for search engines.
- Build brand awareness by creating a content marketing strategy, utilizing social media to connect with your target audience, and partnering with influencers and other businesses in your industry.
- Create brand loyalty by providing exceptional customer service, offering incentives and rewards for customer loyalty, and maintaining a consistent brand image and message across all channels.
- Measure your brand equity by identifying key performance indicators (KPIs), tracking your brand's performance over time, and adjusting your strategy based on feedback and data.
Now that you have a better how to build brand equity from scratch, we encourage you to take action and start building your brand with Strikingly. With its user-friendly interface and customizable templates, Strikingly makes it easy to design a website that reflects your brand and helps you connect with your target audience.
Remember, building brand equity takes time and effort, but the rewards are well worth it. Differentiate yourself from your competitors, build customer loyalty, and ultimately grow your business. Good luck!
