If there is one main goal all businesses want to reach, that is to boost sales. Who wouldn’t want the attention and higher revenue count, right? But for you to actually succeed in increasing sales for your online business, you must first have a reliable action plan on how to boost sales effectively. Many businesses have managed to create their own action plan on how they can increase sales but unfortunately, only a few of them succeed. Got zero ideas on how to boost sales? Well, you just happen to be in the right place.
This article will show excellent tips to boost sales, whether you are still a starter or a professional. All you have to do is take a deep understanding of these tips to boost sales, and who knows, you might be the next “eye-candy” in the world of ecommerce.
Image taken from Watercress Bali
Steps on How to Boost Sales
1. Analyze Customer Behavior
Customers play a considerable role in increasing sales for any online business. They are the one who decides whether or not your business is performing well and is capable of handling their needs. If you want to boost sales easily, taking care of your customers must be your top priority.
a. Do Research
One way of understanding what your customer really wants is through analyzing their buying behavior. You can do this by conducting thorough background research on how your customers use the products and services you are offering them. For example, if you are selling a gadget, you can research what specific features on your item does your customer enjoys. Your product could have tons of special features, but not all of your customers will use all of them. Some of them may even think that your product is very complicated and not suitable for everyone. Once you finally understand these factors, it will be easier for you to make an action plan to boost sales. With the information you’ve gathered, you now have the chance to upgrade your products. You can even sell them to your customers for a higher price to help you increase sales.
Image taken from Sourdough Against The System
b. Cross-sell
Customers tend to buy items that complement another set of items. Why? Because they tend to have this mindset that buying bundled products is cheaper than getting separate ones. One best example of this is toiletries like shampoos, conditioners, soaps, etc. Many of these products are mostly sold together. Sometimes, you’ll find them packed together with a huge “Save More” in the front of its packaging. This one genius tactic is another best trick to help you boost sales. Many online businesses have started to use cross-selling in increasing sales. Why not? Using such a trick is like hitting two birds with one stone—you both get to sell two different products simultaneously.
c. Free Trials
Each of us has at least experienced getting excited on free trials, right? Who wouldn’t want free products? It may not seem like it, but offering packages, deals, and free trials to your target market do help a lot in increasing sales. Many businesses used this trick not just to boost sales and introduce themselves to a larger market. Some also offer free trials during an upcoming product launch to inform people about their new discoveries. It is good to offer free trials for they can truly help you boost sales, but don’t forget to not devalue your own product. Do not offer too high discounts to boost sales because it might affect your business's overall reputation and financial state. You can also put specific time frames on the availability of your bundle promos to prevent getting a massive income loss.
2. Request For Feedback
It may not seem like it, but your customer’s feedback is also essential to boost sales. Just like what we mentioned in the first part of our tips to boost sales blog, customers play huge roles in increasing sales. This includes getting their feedback on your business’s product, services, and performance. Many customers love to spend time on the internet. Before they make a purchase, they do their own research first. They visit various website pages and online communities and look for comments and feedback posted by other customers.
Adding customer feedback to your website helps boost sales effectively. If you have an online store, your online visitors would most likely visit your customer feedback section aside from your main homepage to check how you performed on your previous clients. Potential clients often use customer feedback as a reference to provide them with what they need. This is why getting your customer feedback is vital in helping your company increase sales. After every transaction, always politely ask for feedback and suggestions from your clients. You can also ask them if it’s a fine recording and put it on your website. Doing this step can help you identify your strongest and weakest points as a business and prove that you are truly a professional.
Image taken from Dr. Chai
3. Offer Customer Promotions
Customers love gifts and discounts. Occasionally running product sales and event marketing promotions for current customers is also one great way to boost sales. Offering your customers limited edition products or programs is like rewarding them with their loyalty towards your businesses. We can give you one best tip to host promos at least every month or quarterly. Doing promotions during these time frames can help develop a sense of anticipation from your loyal customers. It does not only help increase sales but also grow interactions. Who knows, doing this type of action plan can also be your stepping stone in converting potential buyers to your loyal customers.
4. Improve Customer Service
Customer service is every business’ magnet. Businesses that know how to serve their customers often succeed in mastering how to boost sales. For you to also achieve this, always try to understand your customers. What specific products do they want to purchase? What tactics should I use to get their hearts?
Instead of always trying hard to sell your products to boost sales, change your style and focus more on building a good relationship with them. They do have a reason for connecting with you to find a solution to their problem. As a business owner, you must take this opportunity to showcase to them what you can really do to make things better for them. As much as you can, provide them the best and utmost customer service that will make them say, “Ah! This is the one”.
To help you get a better glimpse of it, here are some other ways you can do to maintain remarkable customer service:
- Offer free consultations, online guides, and useful information about the different kinds of products and services you are selling.
- Optimize the use of live chat support to have someone who can easily respond to your customer’s emails and inquiries as quickly as possible.
- Using personalized items in delivering products or services, like handwritten letters, photos, or even adding inspiring notes.
- Send newsletters before, during, and even after transactions to keep your customers updated.
- Appreciating your customer’s comments and suggestions about your business by applying them accurately on your website.
Image taken from Natural Shilajit
5. Be Active on Social Media
Social media is undeniably one of the most powerful digital marketing tools today. Why? Simple, people spend most of their time holding on to their phones. They love to scroll on their social media accounts every time they have nothing to do. With this, many businesses have strategically used social media to boost sales, especially during these times when pandemic is still present. As a starting business, you must also be capable of handling social media not just for your business’s reputation but, most importantly, your audience.
Entering the world of social media to boost sales is an unspoken requirement. If you want to master how to boost sales, you must take the risk of joining various social media platforms. Most customers nowadays hang out on social media. They consider it a one-stop-shop to find the best product suited for them. If you want to gather more potential customers, optimizing the use of social media platforms is a must. You can use them to clearly state who you are, what you do, and why you are doing it. Using social media is also easier, specifically when opting for a wider audience reach. Posting product updates are also easier to do with social media.
Image taken from Flew The Coop
One best strategy to properly use social media to boost sales is personalizing it. Your account must have that vibe in which people can easily see your identity once they click on your profile. You can make your profile eye-catching but not too crowded for your customer’s eyes. Avoid using photos that are only taken from the internet. Instead, conduct your own product photoshoot suitable for your business’s character.
You can even add your business website links on your social media accounts to make finding you easier for your patrons.
Increasing Sales is Faster with Us!
There are actually tons of ways how to boost sales effectively. But if you ask us what the best of them all is, we can give you one concrete answer—creating a website.
Website building has proven many times how they are the holy grail of every business. With the freedom it can give you to have an online store, making online transactions easier, website building is truly a key to boost sales. Building your own website can save you from the troubles of mishandling transactions and receiving complaints from customers. You can answer queries and post updates on your own website, making it easier to connect directly to your customers. We in Strikingly believe that for you to boost sales, you must be passionate. We are not just a website building platform that just literally builds websites. We ensure that our users get to create their own action plan to boost sales, at the same time enjoy website building with us.
Learning effective ways how to boost sales might overwhelm you the first time you hear it. You need to take slow but sure steps, and eventually, you’ll finally get the hang of it.
Curious to know more about eCommerce and how to boost sales?
