If you work in online marketing, you already know that no matter how many academic classes you did in college or how many hours you spent listening to your professors, you will only obtain a rudimentary understanding that will not take you to the cutting edge.
Every day, new approaches, theories, tactics, and tools emerge in the field of online marketing, and the only way to stay on top is to keep connected and ready to grab anything new and valuable. However, a Google search will not be enough because the internet is full of nonsense, and despite the fact that hundreds of best marketing books are created each year, the majority of them are destined to accumulate dust on shelves. It's important to remember that it's never too late to learn something new.
The Best Marketing Books You Should Have on Your Shelf
For entrepreneurs, marketers, and anyone else running a business or marketing a brand, we've prepared a list of the marketing books to read of all time. With this list, learn how to think differently, grasp the goal of your business, decide how to sell to your customers, and crush your marketing plan in 2020 from some of the top marketers and business executives.
1. Martin Lindstrom's Buy.ology
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In Buy.ology, Lindstrom shares the startling results of his three-year, $7 million neuromarketing study, a cutting-edge experiment that looked inside the heads of 2,000 volunteers from all over the world as they faced numerous ads, logos, commercials, brands, and products. His shocking findings debunk much of what we've long assumed about what piques our curiosity and motivates us to buy.
2. Orlando Wood's Lemon: How the Advertising Brain Went Bad
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The author (and Chief Innovation Officer of System1 Group) analyses a mixture of neurology, our cultural past, and advertising research in what many have called a remarkable new book and how they frequently have a negative impact on pop culture, business, and marketing techniques. He claims that the combination of these pressures renders advertising ineffectual, robbing it of its creativity and originality. It's not that the lemon is bad; it's just that it's sour. The 130-page book also includes wise and sharp recommendations on how to change these unfavorable trends. This is a must-read and one of the best marketing books to read for business owners who want to build and advertise things that people want to buy again and again.
3. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy by Patrick Schwerdtfeger
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As Bloomberg TV's business futurist and the speaker say, huge upheaval may equal huge opportunity if you know how to exploit it effectively. Schwerdtfeger offers his readers a strategic path to successfully navigate these uncharted waters in these unpredictable times brought on by the COVID-19 repercussions. This fascinating read will help entrepreneurs, small business owners, self-employed professionals, and job seekers alike. This is a must-read for individuals in tech and tech-related businesses, as the author specializes in technology trends (such as artificial intelligence and blockchain).
4. Robots Make Bad Fundraisers by Steven Shattuck
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Steven Shattuck, Chief Engagement Officer of Bloomerang (a Donor Management Software CRM), questions if the nonprofit industry should follow the lead of most of the business world and become totally digital. Even while even the smallest organizations now have access to increasingly powerful technologies — and theoretically, more options than ever to catch attention, motivate donors and volunteers, produce revenue, and monitor fundraising performance data – growth remains stagnant. In his best-selling book, which is also one of the best marketing books of all time, Shattuck encourages his audience to ponder why things are the way they are and devise tactics to change course. Even in modern times, perhaps classic philanthropic practices might re-inspire us to develop and perfect the way we make personal connections with supporters.
5. The Age of Influence: The Power of Influencers to Elevate Your Brand, by Neal Schaffer
Image is taken from Harper collins Leadership
One of the best marketing books from an internationally recognized social media marketing specialist tells readers that today's brands must combine an effective, creative, and sustainable influencer marketing plan if they want to continue to find success. Even a decade ago, social media would have changed and reshaped business structures, democratizing influence, and the many ways that information is made and consumed. Influencer marketing, according to Schaffer, is all about building crucial relationships, turning fans into influencers, and using that to boost a brand's authenticity and reputation.
6. The Results Obsession by Karen J Marchetti
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Marchetti shares a wealth of actionable insights and key takeaways, as well as an informative step-by-step roadmap that appeals to marketers at all stages of their careers. He has over 30 years of experience in internet marketing and direct marketing planning, testing, and creative expertise for leaders worldwide.
In her best-selling book, which is also a candidate for one of the best marketing books of all time, she demonstrates how to use the right metrics to measure success, including how to choose which KPIs to focus on, whether to focus on the marketing channels that serve you best (or how to improve the others) and how to analyze results that will drive traffic and generate the best leads for your company. Google Analytics and Pay-Per-Click (PPC) advertising are two more effective tactics she discusses. She also emphasizes the importance of return on investment (ROI) when it comes to your website, SEO, email, and other techniques.
7. Brand Storytelling by Miri Rodriguez
Image is taken from Brand Storytelling
Marketing is frequently a study of storytelling — and whose brand can communicate their story the best. Rodriguez's book was named the "Best Public Relations Book of All Time" by Book Authority and was nominated for a Stevie Award, an NYC Big Book Award, and a Porchlight Book Award. In one of the best marketing books for business owners, the author contends that organizations must look beyond traditional content strategy to grasp the importance of storytelling in building customer loyalty. She investigates how brands that connect emotionally with customers increase long-term brand engagement. She provides readers with compelling case studies and interviews with companies such as Expedia, Coca-Cola, Adobe, Google, and others.
8. Olivier Blanchard's Social Media ROI
Image is taken from Olivier Blanchard
In this book, leading branding and marketing expert Olivier Blanchard tries to debunk the main concern on many business managers' minds: what exactly is the return on investment of social media, and more significantly, why should my firm be utilizing it? Finally, how will we be able to justify our investment?
This top marketing book will teach you about the best practices in social media strategy, planning, execution, measurement, analysis, and optimization. You'll also learn how to define and realize the financial and non-financial company outcomes you want to achieve. This is one of the top marketing books for business owners who want to learn everything there is to know about their teams and how to get the most out of them.
Introducing Strikingly
Do you think you're ready to take the plunge and start your own business after reading these best marketing books?
Image is taken from Strikingly user’s website
Every entrepreneur's dream is to launch a successful startup firm or business. You put in long hours every day, thinking about new product development and always learning from your mistakes. However, more than a decent product and satisfactory services are required for your starting company or corporation to prosper. You must now pay close attention to your company's brand.
A brand is something that people experience when they come into contact with your product. As explained in many of the best marketing books: to build a brand, you must convey a story: the tale of your starting company or business. You need to start telling people not only about your product but also about what your company stands for, and a website is one of the greatest locations to do it.
You may believe that developing a website is a difficult undertaking. You were completely incorrect. Many website builders now provide sets of themes from which you can develop your own customized entrepreneur website. It's only a few clicks away from having your own start-up company website.
Are you ready to create your own entrepreneur website to help you establish your brand? These are the actions to take!
1. Establish Your Goals
Setting your website’s goal is the first step in creating your own entrepreneur website. Your website's goals can be diverse. For instance, you might want your website to just convey necessary product information. You may also utilize your website to deliver educational materials in various forms regarding your market or your products. You might even want to use your website as a blog so that people can directly connect with your startup. Or, if you're really ambitious, you'd like to do everything through your website. In brief, your website can be used for a variety of purposes, as mentioned in some of these best marketing books. Take your time to consider your options.
Go to Strikingly and start building your start-up websites once you've decided on one or more goals.
2. Start with a Template
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Strikingly provides you with a variety of eye-catching templates from which to choose. It can be difficult to choose a template, but if you already have a set of goals in mind, you may concentrate on startup website templates that meet those goals.
Strikingly also provides a startup templates category that can assist you in finding the ideal startup website template. You can begin developing your website once you've discovered the startup website design you desire. You don't need a lot of experience with website development or coding to use Strikingly. Strikingly is the greatest option for anyone who wants to create a beautiful website quickly.
You can now start adding the features you desire after you've identified your inspiration and chosen a template. Strikingly provides a variety of tools that you may integrate into your website. Here are a few of the most important aspects to include on your entrepreneur website:
Image is taken from Strikingly
3. Produce High-Quality Content
As mentioned in these best marketing books, content is the backbone of a website. You must learn the skill of writing high-quality content if you intend to post content on your entrepreneur’s website. You're dealing with two types of people when you publish material on your entrepreneur website: humans and machines. You want the human who consumes your content to be satisfied, and you want the computer to find it.
To do so, you must first learn about SEO. Simply, SEO refers to your website's and content's ability to be found on the internet. When someone searches the internet for something, they type in a few words, and the machine searches for materials that are connected to what they are looking for.
4. Maintain a Close Relationship with Your Audience
You must ensure that your visitors remember your presence once you have captured their attention. One method to accomplish this is to continue producing high-quality material. People must, however, be aware that your material exists in the first place. You can utilize Strikingly's newsletter tool to remind folks that your entrepreneur website contains fantastic content.
Image is taken from Strikingly
You must have visitors to your website sign up for your mailing list in order to use this Strikingly feature. You'll need to add a sign-up form to your entrepreneur website to accomplish this. You can start sending newsletters once you've built up an audience. Newsletters have been hailed as one of the most powerful digital marketing tools for engaging with your target audiences. Depending on your account level, you can send newsletters to up to 2,000 audiences using Strikingly.
Make a Plan for Success in 2021!
Read, lead, and achieve success. Without a doubt, the vast majority of the world's most successful leaders are voracious readers. Information equals knowledge, and knowledge equals power, of course.
With these engaging best marketing books, you may set yourself up for new levels of success and performance in the next year – but don't stop there!
