Every business worldwide needs engaging and informative website content to boost its conversion rate. However, developing ideas that allow customers to take action instantly can be overwhelming. There is a reason why the demand for content writers and copywriters is at an all-time high.
Although copywriting is demanding, it can be an ideal career option that can be mastered by anyone willing to learn. If you go through the ultimate copywriting tips for beginners, you can start your career in the best possible way.
Image taken from Strikingly User’s Website
Top Copywriting Tips for Beginners
1) Avoid Heavy Words
Although anyone can be a copywriter today, not everyone can master it. However, if you look at the great copywriters worldwide, they have a habit of using simple, clear, and concise language but still make customers move into action.
When you are new to copywriting or content writing, it is easy to fall into the trap of heavy words. However, if you include difficult words in your content, your customers are unlikely to be tempted. On average, most customers prefer conversational language and like simple words over 'wordy' words.
Image taken from Strikingly User’s Website
Ignoring heavy words is one of the top copywriting tips because it directly influences your audience. Although the heavy words will show your extensive language skills, they won't be understood by most people.
As a copywriter, you must use simple and conversational words, so your customers don't have to go through their dictionaries. Straightforward copywriting will leave your audience impressed and influenced. Consequently, you will also increase the copy's reach, which helps in market penetration.
2) Use Power Words
Powerful words are beautiful to the viewers. They can easily convince or inspire the target audience. You must use them to make sure your copies are exquisite. Powerful words can be used in any part of your content and generate positive or negative emotional responses.
Here are some of the examples of power words in copywriting:
- Caution
- Beware
- Danger
- Hack
- Intriguing
- Magnetic
- Misleading
- Discount
- Hurry
- Authentic
- Guaranteed
- Fail
These words bring emotion, penetration, and feelings of being frightened or encouraged. Using powerful words is one of the easy copywriting tips used by content writers, markers, and copywriters because they have a massive compilation of words to choose from. But first, they must understand what kind of reaction they should expect from the audience. Regardless of what powerful words you choose, they will captivate and influence the readers.
3) Focus
If you are an experienced copywriter, you would know that half of your learning comes from observing and putting it into practice. Therefore, when you see an advertisement coming on TV or the Internet, make sure that you pay attention to it. It would be best if you analyzed how a specific choice of words is used to promote a product or a service.
You can also draw a comparison between two copies offering the same products. This way, you will understand how both documents market those products differently. Focusing is one of the best copywriting tips because it gives you new ideas to implement your marketing strategies. You must focus on how the ideas are conveyed and how the customers are informed. When focusing, you must look at both the customer's and the copywriter's points of view. If you want an example, you can focus on the Strikingly ad published on Facebook below.
Image taken from Facebook
4) Don’t Hesitate to Experiment
A copywriter is responsible for building different types of content for promoting products, services, or brands. These copies are published on multiple platforms, such as social media, magazines, brochures, etc. The documents may have different formats, tones, and language. When every aspect of copywriting is volatile, it is a fact that content should also have changes all the time.
Image taken from Strikingly User’s Website
As a copywriter, you always love to create unique copies. However, even if you are an experienced writer, there comes a time when you will run out of ideas. When that happens, experimentation with the content is one of the best copywriting tips.
We refer to the words, language, tone, and writing style when discussing experimentation. Your priority should be to make your work fresh and attractive. For example, you can add memes, sarcastic jokes, etc. On the other hand, if you are writing copies in a formal tone, you can go for an informal style. Who knows that you may discover something that you can eventually master.
5) Persuade, Don’t Impose
Copywriting is all about persuading your readers so they can take a particular action. If you are new to copywriting, you will likely struggle to identify persuasive words without sounding imposing. A reader must get all the information regarding products and services without being forced to take action. You must also not overuse strong language, which may upset and annoy your readers.
The ability to persuade is one of the top copywriting tips today because it allows you to use powerful words that induce your customers to take action. For example, you must attract your customers by making them feel they are missing out on a massive product. Therefore, using specific words that trigger their emotions would be best.
6) Understand Your Products and Target Audience
When you get a new task, the first thing you should do is research. Research is essential even if your clients help you write a well-informed copy. But first, you must get to know their business, objectives, expectations, and vision.
Research on products and services is one of the best copywriting tips because it allows you to gain insight into business products and services. In addition, thorough research will allow you to pitch the product effectively.
Once you are done with the research, it is time to shift your focus toward the target audience. Your created copy should be curated to lure the audience to take action. Every member of the audience has a specific set of characteristics.
Image taken from Strikingly User’s Website
For example, let's say you are promoting teenagers' skincare products. Your target audience should have ages between 14 and 19. Some of the common attributes in this target audience could be the use of social media, memes, banter jokes, and catchy language. When writing a copy on a moisturizer, you must have an attractive tone that catches your young audience's attention. Customer research is one of the most critical tips in copywriting because it helps you understand the different personalities of your audience.
7) Know Your Competitors
As we have said in the previous point, research on your products and customers is vital in making a well-informed copy. However, there comes a time when you have to start looking at your competitors. Competitor analysis is one of the best copywriting tips because it identifies inspirations and loopholes that you can use to make an improved copy.
8) Make Your Work Convincing
As a copywriter, your ultimate objective is to convince your customers to take decisive action, such as buying your business product or contacting the business hierarchy. First, your copy must be convincing enough to ensure they don't hesitate to make their buying decisions. The best way to do it is by using a persuasive tone.
Since many customers will buy products from your website or take any other action, they will invest their time and effort into your business. Therefore, your copy must be articulate and informative. Although using a persuasive tone is one of the top copywriting tips, ensure you don't overuse it, or it will annoy the customers.
Most importantly, it would be best if you wrote with a free mind. If you are new to the copywriting world, there is a chance that you will be too stressed in curating attractive copies. As a result, most documents generated by a copywriter start resembling each other.
Do not go with a generic approach or a specific format. Instead, write freely and write the way you would like to. Once you have finished copywriting, revise your work so that you can outline all the potential mistakes (especially if you are a beginner). As a copywriter, you should always try to read it as a member of the audience and see how they will perceive your content.
Conclusion
If you learn the tips on copywriting mentioned above, there is no doubt that you can make a growing career. A copywriter is responsible for identifying the right combination of words, attracting readers, and convincing them about a particular product.
The world of copywriting may seem daunting to you initially. However, you can select some of our tips to build a base rather than getting lost in the guidelines. Then you can add new skills and formula to your base.
If you have built a professional website on Strikingly, you can make your mark in the writing career. You can educate your audience about your products and services on your website. However, you must update your website content regularly. If you are struggling to build your writer website on Strikingly, make sure that you consult with our Happiness Officers. Start implementing your revised copywriting tips today on Strikingly without waiting any further.
