Are you looking for a way to grow your beauty salon business?
Today, people can find many hair and beauty products that they can easily use. If someone wants to style their hair for an event, they don't have to bother going to the salon to get their hair done. Just use a product or two, and they can style their hair. The convenience of these products makes many beauty salons have to provide extra services, apart from haircuts, of course, to attract and acquire customers.
Of course, salons have services that ordinary hair care products cannot provide. The experience and knowledge of the hairdressers and the unique salon atmosphere cannot be compared to the hair care that people do at home. This has led some to be willing to spend more on extra services at the salon.
Unfortunately, this is not just about your beauty salon alone. Every beauty salon also provides the same extra services and experiences and probably does so for a lower price. Competition is unavoidable. You have to find a way to make your beauty salon look special and attract more customers to stay in business.
One of the things you can do to develop your beauty salon business is to create a website for your beauty salon. By having a website for beauty salon, you can reach more people because people are used to searching online and establishing your online presence. You can also more easily inform your beauty salon services and products. You can use the reservation feature, for example, to make it easier for people who want to visit your salon.
Fortunately, anyone can create a website now. You can find a lot of website creation services that can help you create a website easily and quickly. You can even find services that you can use to create a website for free. However, when it comes to competition, using free services will not make you beat the competition. Spending money to create a website with paid services can be the best investment for your beauty salon.
Strikingly is a paid website builder that can help you create a website with a great appearance at an affordable cost. You will also get features that can optimize your hairdressing salon website much better. With Strikingly, you can easily design your own salon website by using a nicely designed template.
Are you ready to take your beauty salon online? Follow these simple steps.
- Choose Your Beauty Salon Website Template
Strikingly offers a wide variety of templates that you can choose from as your salon website template. You can easily browse Strikingly collection of templates by category. If you don't find the template you want, you can also browse websites created by other Strikingly users. Besides being able to find more beauty salon website templates, you can also see what other people are doing in building their website.
Image taken from Strikingly website
Once you've found the template you want to use, you can now start building your beauty salon website.
- Create A Name And Logo For Your Salon Website
The name is important for any business. A good name will help your beauty salon branding process. Think carefully about your business name.
You can make a name for your beauty salon in several ways. First, you can use the name of your area. This can help you create the image of your beauty salon, especially if your area also has its image. Second, you can use a name generator that can help you brainstorm a large number of names quickly. The names generated by name generators are generally SEO optimized, which can help your hair salon web site be more easily found on the internet.
Some name generators even offer services for creating logos. If you are not satisfied with some of the logos offered, you can certainly create your beauty salon logo on your own.
- Create Attractive Visuals For Your Website
Image taken from Strikingly product
One of the most important elements on a website is visual. Someone will be interested to browse more of a website and also longer if they find the appearance of a website is attractive. This is of course, very important for your salon website because you want people who have just discovered your website to keep reading about your business.
One of the strongest elements in the visuals of a website is a color scheme. Colour is not just a complementary element to a website. Colour can show the mood or image of a business. Beauty, for example, is generally associated with pink or other bright colors. You can and should dig deeper into the color schemes that beauty salons typically use.
If you feel overwhelmed, you can always learn from other people's hairdressing salon websites. You can easily find websites that you can use as references. Write down one or two things that you find interesting from someone’s salon website and apply them to your salon website.
- Create A Compelling Title Page
Image taken from Strikingly product
A good website design is a design that looks good from the start. As someone who works in the beauty field, you have to realize how strong and important first impressions are. The same is true for your beauty salon website. An attractive title page has a big influence in determining whether or not someone is interested in browsing your beauty salon site.
Use strong and eye-catching visuals on your title page. Strong visuals can help you make a strong and lasting impression on visitors. If possible, add a slogan on your site's title page. Like strong visuals, catchy and memorable slogans will make people remember your business better.
- List Your Beauty Salon Services
Image taken from Strikingly user's website
Customers have seen your title page and are interested in your beauty salon. Next, you need to get them interested in the services your beauty salon provides. To do this, you need to list what services your salon provides on your hair salon websites.
You can list your services in several ways. You can use text only. However, you shouldn't forget the visuals either. You can combine images with text to explain the services provided by your beauty salon. Make sure to optimize the images you used so you can get better results.
- Share Your Beauty Salon Contacts
Image taken from Strikingly user’s website
Your customers are already interested in your salon and want to pamper themselves with the services provided by your beauty salon. What should they do next?
Share your business contacts so customers can reach you. You can share contacts such as email, phone numbers, or social media. You can also use this contact as a medium for customers to make reservations or reservations. Every template from Strikingly has a contact section. If you want to experiment by yourself, you can also use the custom form section to create a reservation or booking form.
Image taken from Strikingly user's website
Besides contact, you can also share the location of your salon on your beauty salon website. With Strikingly, you can do it easily. You can use the Google Maps application that has been integrated and add your business location easily.
Make sure that the contacts you provide are still active. You don't want a customer to cancel visiting your beauty salon because they couldn't reach you and became doubtful, right?
- Make Your Website Easy To Find
The internet is a vast forest. If the forest is full of trees, then the internet is full of websites. To get more benefits from having a website, you must be able to make your website easily accessible to people. You can just advertise on Google or other search engines so that your website always appears on the main search page. However, this will certainly cost money and your website may be difficult to find again after you stop advertising. One way to make your website easy to find over and over again is by optimizing the SEO of your website.
To understand SEO, you must first understand what keywords are. When searching online, you type something in the search field. For example, suppose you want to find out the nearest beauty salon in New York. You will more or less write 'beauty salon in New York' in the search field. What you type in the search field is what is called a keyword. Google will take these keywords and search for websites or pages of a website that contain these keywords. Google will then display and sort its search results based on several factors, one of which is the appearance of the keywords that you provide and the relevance of the website to the keywords.
Another thing to pay attention to is the readability of your website by the Google search engine. When reading a website, the Google engine does not see the appearance of your website but the code or programming language written to create the website. This means you have to tag the content on your website with relevant keywords.
If you feel overwhelmed by all of this, you don't need to worry. Strikingly can help you optimize the SEO of your website. Strikingly has prepared a basic guide to help you optimize your beauty salon website SEO. You can find anything you need to do to make your beauty salon website easier to find in our help center.
Those are the easy steps you can follow to create your beauty salon website with Strikingly. You only need to choose the template provided by Strikingly as a template for your beauty salon website. Then, you need to create a name and logo for your business. You can easily create a name and logo using the name generator. You can also choose to create your beauty salon logo with your own hands. Next, you need to design an attractive appearance. You can view other people's beauty salon websites and modify what they do. After you attract customers through an attractive appearance, you need to include what services your beauty salon provides. You then need to provide a contact that the customer can contact, either to ask questions or to make a reservation or booking. Finally, you have to make your website discoverable by optimizing the SEO of your beauty salon website.
Are you ready to take your beauty salon to the next level? Create your beauty salon website today with Strikingly!
