How do you create a barber shop website that’s groomed for success? For most businesses in the male grooming industry, there are no shortcuts in creating a remarkable barbershop website. Usually, it’s a long-term process before they can spot a good marketing angle and even more time to comb through the tough competition.
In today’s standards, barbershop websites are actually up to par with excellent trends in web design and content creation. It’s very evident especially on most social media sit, that most businesses offering grooming services understand their market and know what their audience wants.
If you’re in the business of making people look good and feel good, then you already have a good grasp of what a great barber shop website is. Try to remember a typical day in your barbershop. People come in asking for help because they’re in need of great service. And you as a business owner, provide these services as satisfactorily as you could.
The same thing goes for barber shops websites. People online come and visit a barber shop website because they need something - maybe they’re looking for a grooming product, maybe they need a haircut, maybe they’re looking for a new hairstyle to rock - whatever their purpose is, it’s your goal as the web designer to fill these needs and keep them coming back for more.
The good news is, you don’t even have to spend thousands of dollars and a lot of time to create your own barber shop website.
Image taken from Strikingly product
With Strikingly, you can start developing using a barbershop website template and change it according to your preferences. Just a few clicks here and there and you can publish your very own website - even without technical knowledge in web development!
But before that, here are great web design practices to apply on barbershop websites. You don’t have to look any further to find a great source of inspiration. We’ve collected some of the best barber shop websites practices we could find so you can develop your own barber shop designs ideas.
- Aesthetics and User Experience
Consider incorporating a barbershop website design where the backbone is a single scrolling page. With navigability as smooth as a razor running over the cheeks, this kind of barber shop website provides a clean and fresh user experience.
Guided by the principles of aesthetics, usability, and great content, the barber shop design layout should remind customers of the premium and exclusive experience of being pampered like a king.
On the technical side, the intuitive features can also be packed with a minimalist approach to make all information accessible and memorable. On top of that, you can also incorporate an interactive map on your barber shop website that users can zoom in and out of.
For services, a barber shop website must simplify the booking process with an online booking functionality. No need for customers to line up and wait in a physical store. Just book an appointment online and they're good to go.
Strikingly can help you add these functionalities to your barber shop website. If it all sounds too complicated for you, don't fret. Strikingly's user-friendly interface will allow you to easily wade through its settings and tools.
- Sleekness and Sophistication
If there's one thing that would make your barber shop website stand out from the competition, then it's definitely your visual consistency.
Nothing should look out of place on your barber shop website. Everything must look as if it's made to be there. This practice in web design is great when highlighting specific features of a page.
From the color palette to the animation, your website should combine sophisticated design with great functionality. For example, you can symbolize elegance through background images that are grayscaled to contrast the pearl white edges on each page. You can even add a hover effect on some images.
The menus should also be visible at the top, and there must also be quick shortcuts that link from one page to another. This usability combined with aesthetics gives visitors of this barber shop website a one-of-a-kind experience.
During the web development process, it's crucial to remember that good aesthetics should be balanced with great functionality. At best, they should be both balanced. Fortunately, in Strikingly, a barbershop template is already tailored for this practice. No need to add extra effort to increase user experience, Strikingly will do all the work for you.
- Engaging Content and User-Friendly Language
Have you ever walked into a barber shop and felt just right at home? With a light-hearted language and fun content, your barber shop website should make customers feel like they’re a part of your family.
Unlike other barbershop websites, your barber shop should feel a lot less like business and more like friendship. Even on your landing page, you can simply welcome visitors using colloquial language.
To balance the friendliness and creativity in your content, make sure to provide visitors with testimonies from your past customers This reasserts the idea that your business is reputable and can be trusted.
Top your website with a simple interface and accessible menu buttons. Your website should makes it easy for customers to enjoy a laid-back grooming experience.
When developing your own barber shop website, you need to speak the language of your target market. Are you a business for the gentlemen or for the boys? This will help you when producing content. Because aside from the functionality of a website, high-quality content matters too.
Using Strikingly can help you highlight and promote content that's relevant for your business and your customers.
Creating a Good-Looking Website With Strikingly
Barber shop design ideas are great but what good do they serve if you can't apply them?
Now that you've learned some web design practices that barber shop websites use, it's time to make your own. Strikingly has all the tools you need from hair salon websites template to barber shop website templates. If you're in the service of making people look good, then your website should look good too!
Follow these steps to create your barber shop website:
- Create New Site and Choose a Template
After you’ve created your Strikingly account, visit your Dashboard. Then select “Create New Site”.
You will then be led to select from a wide array of website templates. Choose the template the best reflects the image of your business and brand. Once all of this is set-up, you can now make changes to your barber shop website template.
Image taken from Strikingly product
As you can see on the image above, Strikingly’s website template already comes packed with many functions. There are even menus placed at the top already, you don’t have to worry about that anymore. If you want to change the name of each menu, just click on it and select “Edit”. Super easy!
From the left-side menu, you can change the “Style” of your chosen template. This includes the color palette and background images. Just make sure to apply what you’ve learned from this article about visual consistency.
You can also add more sections to your website. You can add your homepage, an About Us page, and a page dedicated to the services you offer. To do this, continue to the next step.
- Add Your Services
The lifeline of your barbershop business is in the services you offer to customers. In fact, this may even be the most visited page on your website. People who need your services need to see sample photos of a certain haircut as well as your rates.
Image taken from Strikingly product
From the left-side menu, the “Our Services” page is already set up, but if your chosen website template doesn’t have it yet, you can always click on “Add New Section” and select “Services”.
For this page, you need to showcase high-quality images of haircut and hairstyle samples. Make sure to highlight the fresh, clean cuts. You can use photography techniques to make your images more appealing.
Make sure to be specific with your description of your services. If photos aren’t enough, make sure to supply the right words. Use straightforward language that customers can easily understand. The price should be visible too.
- Add Location Details
A virtual barbershop is basically impossible so you definitely should have a brick-and-mortar shop. This is the place that customers who found you on the web go to, so you must make sure that directions are clear and not confusing.
Image taken from Strikingly product
One of the best ways to do this is to add relevant details such as your address, contact number, and email. These are details that your customers and potential customers could use to connect with you.
With Strikingly, you can also add an interactive to provide a better sense of navigation. And to finish off the user experience, add an online appointment booking option to make it easier and more convenient for your customers.
What makes a good barbershop website are good looks, great function, and excellent user experience. Make sure to apply all these factors to your own barbershop website by using Strikingly today.
