The prevalence of smartphones made it necessary to develop apps that meet everyday needs. There are games and music streaming apps for entertainment. Then there are utility apps for productivity. Whether you’re just a regular user or an app developer yourself, it’s hard to deny how rapidly apps changed the way we live today.
However, with the app market full of thousands of options, it would be hard to stand out unless you’re a giant developer company. But what if we tell you that there are practices that are sure to launch you ahead of the competition?
Applications websites are now embedded into our lifestyles. We use it on all types of devices, including desktops, mobile phones, and tablets. If you want hundreds and even thousands of people to download your app and optimize it, you need to read these four practices to make applications websites.
- Get Them Hooked At The Homepage
You may not believe in love at first sight, but it’s a principle you need to remember when designing your homepage. Will your visitors fall head over heels over your headlines? Are the visual elements enough to sway them off their feet? Are the functionality and navigation enough to keep them wanting more?
Image taken from Strikingly user website
When a visitor decides to click the link to your site, you need to make them stay on your app website. How do you do this? Simple: Tell them who you are, what you do, and what you want them to do. Let’s break it down.
First, tell the visitors who you are. Take a look at the image above. Zizzle is one of the many applications websites made with Strikingly. On their homepage, their company name and logo are visibly placed at the upper left corner of the screen - a very natural placement for a company name and logo.
But telling who you are shouldn’t be done quite literally. It goes beyond just the identifiers of your web application website, which are the name and logo. It must include core values that you identify with. On a more specific scale, it must resonate with what your goals are.
Zizzle is an app built so that children can learn how to read and write Chinese. So the goal of ZIzzle is to provide Chinese-learning services, resources, and materials to children through an app.
Second, what you do. Tell the visitors about your services and how people can get them. Yes, there should be a separate page to showcase your products and services, but a sort of ‘sneak-peek or general idea of your business should be on the homepage.
Zizzle did this by adding a snapshot of a phone that shows what users can do with their app. It could also be something simple like a Call-to-Action phrase. Just make sure that it’s relevant to the site, the service, and the customer. Something like “Download the Zizzle app today and learn Chinese fast!”
Third, what you want them to do. What actions should they take once they’ve landed on the homepage? Sign-up for a newsletter? Read blogs? Download your app?
Many popular web applications websites have a clear vision by creating a navigation map that emulates normal human behavior inside a website. Which menus do they click and why? Questions like these are vital to determine if they’re trying to go back or get to a different page.
Applications websites should be as straightforward as possible, considering your final goal is to make them download your app. But you shouldn’t compromise on user experience. At the end of the day, they’re getting your app not as a one-time-purchase product but as a service.
- Fulfil Their Needs With Your Features
Applications websites exist because they have a gap to fill. Generally, the point is that they make life easier, more convenient, and more fun. Some apps make online shopping faster and more secure. Some apps make banking transactions more convenient.
In most applications sites, there is a page dedicated to showcasing the feature of the apps. Take a look a the image below.
Image taken from Strikingly user website
Hip’s is one of the applications websites created with Strikingly. As you can see on the image, they have a page called “Features” which highlights what a typical user can do with the app.
Hip’s app website boasts different lifestyle and sports-related activities that users can take advantage of to monitor their physical activities.
Depending on what app you’re launching or currently have, features are a great way to introduce and emphasize why an ordinary user would want to have your app. In business terms, you need to identify their pain points. These are specific problems that your potential customers have. And it’s your role as an app developer to meet those needs.
Whatever type of service you’re offering to the public, you can always set up a Features page with Strikingly. The website builder has tools and functions that make each webpage engaging, useful, and memorable. Read on to find out more on how Strikingly can help you develop applications websites.
- Build A Bond Through Blogs
What are online applications? These are programs that you can access mainly through your smartphone but can also be used on desktop devices. But apps aren’t like single-use products. These are services wherein customer services must be continuous and maintained for as long as a user users the app.
Image taken from Strikingly user website
One of the best ways to extend customer service in applications website is by creating blogs. In your application website design, blogs can be the content your app users would read through to know how to use the app or simply get news about the updates you’re making.
You can also establish a bond through your blogs by providing content that matters to your users and answers their queries. As you can see on Zizzle’s application website on the image above, they provided blog content relevant to their services. Since they are a platform where children can learn Chinese, their blogs are often related to improving Chinese language skills.
Strikingly has an option wherein you can add a section for your application websites’ blog posts. You can also easily change your blog section’s design and update your blogs as often as necessary.
- Seal The Deal With A Download Button
Once you have all the ideas for web apps, it’s time to get a visitor to download your app. But it’s a lot easier said than done. It takes more than just a Download button to make them get your app. The purpose of an app website is to drive web visitors to get the app for themselves. How can you achieve this?
Image taken from Strikingly user website
By following the previous practices, you can be sure to influence your web visitors to download your app. Applications websites often do this by adding a Download button immediately at the homepage. However, this only typically works for big developer companies with established popularity. If you’re just starting, it’s best to get their attention first, maintain interest, provide solutions to their problems before introducing a way to download your app.
Establishing these relationships first makes your applications websites more reliable. Like we said earlier, applications sites are services, so you need to exhibit the capacity to serve your customers in the long run.
Building Applications Websites With Strikingly
Image taken from Strikingly product
Many applications websites have already been made with Strikingly. As a web builder trusted by created professionals, businesses, and online entrepreneurs, Strikingly can definitely give tremendous value to applications websites.
Don’t worry about your application website design. Strikingly has a vast selection of website template with limitless possibilities in layout and designs. With a great application website idea in mind, you can launch as many applications websites as you want in just a matter of minutes?
Ready to make your app website with Strikingly? Just go to strikingly.com, submit your name and email, and click on “Get Started”. Strikingly’s services are free to use but we recommend going pro to take advantage of many exclusive features.
Strikingly is one of the world’s easiest website builders today. No knowledge in coding or app development is required to make your website. The tools are easy to learn and the interface is user-friendly. And the best part is, every website made with Strikingly is already optimized for mobile devices. No need to go the extra mile to adapt a responsive design because Strikingly will do all the work for you.
Applications websites are a great way to introduce an app or apps that would meet the needs and demands of most users. The best part is, you don’t have to worry about developing your app website because there’s a website builder that can do all the work for you. Head on to Strikingly to create an applications website and let thousands of people know just how powerful your app is.
