Social media presence refers to your brand's appearance on various social media platforms and the connection it builds with its audience.
Does social media presence matter? Yes.
In the modern age, more than half of the world's population has internet access, and the use of social media has prevailed swiftly. It isn't just confined to posting family pics and personal stories anymore. It can be an effective tool for your business’s growth if used precisely. Again, social media presence matters greatly when it comes to thriving your business.
The healthier your social media presence, the more trustworthy you appear in your consumers’ eyes. Today, a business without an elegant social presence is severely disadvantaged. You must utilize the power of social media to ensure you get a huge opportunity to interact with your audience.
Perks of Having An Elegant Social Media Presence
1. Brand awareness
Social media presence increases your brand's visibility and lets people know you exist. Social media lets you keep your audience updated about your product/service and upcoming events. A well-planned social media presence not only increases your brand recognition among the current community but also exposes it to a new audience.
Social media platforms like Facebook, Instagram, Twitter, and Pinterest can provide you with ways to promote your business online.
2. Enhance Communication And Increase Customer Loyalty
One of the most crucial aims any business has is to develop a loyal customer base with retention and high customer satisfaction. It can be done most effectively by communicating with your prospects, answering their queries, solving their problems, working on their suggestion, and thanking them for their feedback.
You can make real-time human connections with your audience by having social media presence. It allows you to engage with your consumers directly. Customers today see social media not as a promotional tool but as a service channel where they can communicate with the business directly to get a more personalized response. This direct communication also humanizes your brand in customers' eyes, which gives them confidence and trust in your product.
3. Build Brand Authority
Image taken from strikingly’s user’s website
By frequently posting on social media and communicating with your audience, you build a positive image in their eyes. Regularly posting industry-related information, interacting with your community, and posting content that can solve your audience’s problems (such as guides to using your products) prove in people's eyes that you care for them and look out for their best interests. They begin to recognize you as an authority in your field, meaning that you know what you are talking about and are willing to listen to their suggestions.
4. Expand your Network
Social media involves communication between people with common interests. But that does not mean it's the interaction between you and your customers only. If you have an active social media presence and regularly post product-related information, your customers can share their experiences with others. You can even get called up by other influencers in the field, and working with them helps get attention from their audience.
Tips To Grow Your Social Media Presence
Here are ten tips you could use to grow your social media presence.
1. Produce Quality Content
Social media presence varies directly with the content on your page. The more advanced your content is, the more enhanced your social media presence will be. Post brand-related and up-to-date content on your social media to gain more traffic. Be creative about it, and always try to relate with ordinary people without compromising the quality of your content.
2. Interact With the Audience
One of the essential benefits social media offers is quick communication with your customers. Within a few minutes of posting something on your social media, you can check audience comments to check their views about your posts.
Social media presence allows you to connect with your customers on a deeper level by inviting them to participate in discussions, Q&As, and quizzes. You can get insight into your consumers' likes, dislikes, and other concerns.
A great way to encourage people to engage with your posts and stories is by using interactive stickers.
3. Manage Community
Community management is significant in building and improving your social media presence. It's essential for a brand's growth, image, and social success. You can build a community around your brand by seeking conversations that attract the audience's attention and actively reaching out to other brands and consumers in related industries. Hence, people start to recognize your brand. You can also join related community groups online; this will help your business get targeted reach.
Creating Pinterest group boards, groups on Facebook, and Discord server are a great ways to gather your customer base in one place and let them share their ideas and views on your brand.
4. Post Consistently
Image taken from Facebook
Social media presence is all about the visibility of your brand. If it's out of sight, it's out of mind, so you must be active on social media and post regularly. Many brands start by posting regularly but gradually stop posting anything, preventing them from getting the desired reach. Some don’t post regularly because of low reach, even after posting a lot. Being successful on social media takes time. You need to analyze, test, experiment, and even take risks. Make sure to come up with innovative ideas and pre-plan the content you will put out there to ensure a healthy social media presence.
5. Adding Social Media Icons to Your Site
A website ensures a healthy online presence for your business. In fact, a website not only enhances your online presence but also helps improve your social media presence. Nowadays, anyone can make their professional website in a pen's stroke without involving any experienced programmer by a website builder.
Strikingly is one of the most accessible yet dynamic website builders. It provides you with numerous ways to improve your social media presence.
Adding social media icons in your Website’s footer makes it easier for people to connect and follow you on social media. This can drive the audience back and forth between your social media and website, ensuring an improved social media presence. With strikingly, it's a piece of cake.
1. Add a footer to your site from “Settings.”
2. Scroll to the bottom of your site.
3. Click the “Edit” button on the footer.
Image taken from Strikingly
4. Select the social media button you want to display on your site.
5. Here, you will get two options. You can choose one of them
- Share: Use embedded buttons to let your audience share your site to their social media feeds.
- Links: Allow your customers to visit your social media profiles.
Image taken from Strikingly
6. Click "Save" when you're done.
6. Add a Social Feed Section to Your Website
Adding a social media feed to your website will drive your site visitors to your social media pages and display dynamic content.
Strikingly enables you to add a social media feed section to your site in just a few simple steps.
1. Go to your website editor, and click "Add New Section."
Image taken from Strikingly
2. Click on the "Advanced" button and select the "Social Feed" section.
Image taken from Strikingly
3. Click the "Edit" button on the newly added "Social Feed" section.
Image taken from Strikingly
4. Choose the platform you want to connect. You can connect to your Facebook page, Instagram account, or Twitter feed.
Image taken from Strikingly
7. Optimize Your Profile SEO
SEO is not merely confined to websites. You can also optimize your social media to ensure a healthy social media presence. SEO helps you get more traffic; if your social media are SEO optimized, people can see your profile in search results whenever they type brand-related keywords, ensuring your profile with a targetted audience.
- Use brand-related hashtags in your post caption.
- Include brand-related keywords in your bio and description.
- Give working links that lead your followers to other social media.
- Use the same profile picture on all social media handles.
8. Promote Your Social Media Through Other Platforms
You must leave no stone unturned to ensure a healthy social media presence. You've got a great social media page and want your audience to find it. This can be done by promoting your social media on other platforms. For example, you might have YouTube followers who have yet to follow you on Instagram. Ensure to provide links to your other social media accounts in your channel's description
9. Track Your Competitors
When increasing your social media presence, it's okay to be a bit nosy and see what your competitors are up to from time to time. You can always take inspiration from your opponent.
Evaluate their social media presence, understand their landscape, and analyze how they have established themselves in the market. Ensure to refrain from influencing your entire social media presence because a strategy that works for one brand might not work for another, so be selective about what you want to adopt and what not.
10. Learn From Your Mistakes
A crucial part of building a solid social media presence is knowing what works and doesn't for your business. Using the platform's analytics can get you a glimpse of your audience's likes and dislikes.
If you've applied a strategy that turned out poorly, there is no point in repeating it. You can learn that your audience likes certain content and try uploading similar content more often.
Lastly, don’t hold back from implementing creative strategies because they may fail. You will always find yourself trying and testing new approaches to enhance your social media presence. Some of them may fail, and others can make your business skyrocket.
Know that the importance of social media presence cannot be discounted. Not today, not ever. It’s time for you to get out there and make your presence felt.
