Nearly everyone in today's digital world is connected to the Internet in some form to meet their entertainment, education, research, and consumer requirements. Because of the widespread use of the Internet, businesses of all sizes now have an online presence in the form of a website. If your company does not yet have a website, likely, it is not operating to its full potential. Having a website can give a lot of advantages to your company that you may not be aware of.
An excellent website design should accomplish its goal of communicating a specific message while also engaging the visitor. Consistency, colors, font, imagery, simplicity, and usefulness are all characteristics that contribute to a successful website.
There are several important elements to consider while developing a website design that will influence how it is perceived. A well-designed website can aid in the development of trust and the prompting of visitors to take action. Making ensuring your website design is optimized for usability (form and aesthetics) and how easy it is to use is part of creating a great user experience (functionality).
The Advantages of Having a Well-Designed Website
1. International Marketing
Having a website ensures that your company will be accessible to hundreds, if not millions, of people all over the world. Because www stands for "worldwide web," your firm will have a global reach if you establish a website.
2. Boost Credibility and Productivity
A website allows you to tell potential customers what you're all about and why they should trust and believe in you. In reality, many consumers utilize the internet to conduct pre-purchase research in order to assess whether a given supplier or brand is worthy in their eyes. With a website, you can communicate your brand's accomplishments as well as information about your items that people are searching for on the internet. Viral Marketing is one of the important digital marketing services in which your website visitors share positive word-of-mouth about your company – your customers do your marketing!
3. eCommerce Market Expansion
The Internet has enabled businesses to break down geographical barriers and become virtually accessible to every possible consumer with an Internet connection in any region on the planet. Through the best website design, you can trade globally at any time and from any location.
4. Working for 24 Hours
No more turning people away when it's time to close the shop, posting a sign that says "closed for a public holiday," or recording an obnoxious message on your answering machine stating your business hours. Tell your customers that they can find the information they need on your website. You can advertise it through a variety of advertising methods, including paid and organic promotions, depending on the type of items and services you offer.
Image is taken from Strikingly user’s website
5. More Adaptable and Cost-Effective Than Print Advertising
The Internet differs from print advertising in that it is less expensive, your ad is available for a longer period of time, the content may be modified without having to hire someone to do it for you (if you use a content management system), and you can potentially reach a larger audience. If you don't have a website yet, get one now since you won't be able to thrive in today's world without one. Connect your website to all of your social media accounts for viral marketing and advertising. Forbes just released an article claiming that social media will eliminate print advertising.
6. Possibility of Long-Term Survival
A website is a terrific place to recommend potential investors to, as it shows them what your company is about, what it has accomplished, what it can accomplish in the future, and how you work, as well as allowing you to publish all of your business details and be found.
7. Branding and Advertising
Having a good website design is another type of marketing. Everyone you meet will undoubtedly inquire whether you have a website or email address. Having an email address with your name and business name domain will generate word-of-mouth publicity. Affiliate or sponsorship marketing allows you to advertise your website design on other websites as well as advertise other websites on your own.
8. Provide Value and Satisfaction
You add value to your offering by providing convenience, a point of reference to, and that personal touch of customer care and your clients enjoy a better level of pleasure as a result. Your website can also give value in other ways, such as entertaining your clients by providing tips, guidance, and general interest content. This will also make it easier for them to remember you. Make your website template stand out by including eye-catching graphics and high-quality content.
Image is taken from Strikingly user’s website
9. Identify yourself
A good website design assists you in being found on all search engine results pages and increases your business through SEO and social media marketing. For example, if someone does not have your contact information, they can find you and obtain it via your website.
10. Marketing with a Two-Way Communication Channel
Customers can easily and swiftly provide comments on your product or marketing strategy. You can use elements on your websites such as visitor polls, online surveys, and website analytics to learn more about what your consumers appreciate and how they feel about different elements of your business so you can enhance your product and your business practices. Website statistics reveal how much traffic your website receives, how the visitor arrived at your site, and where the visitor is from geographically.
Website Design Inspiration Samples From Strikingly
Now that you have the necessary knowledge and resources to apply crucial clean website design sample concepts, here are some of the best website design samples on Strikingly from which you can get ideas.
• 2024
Image is taken from Strikingly user’s website
• Inside Hockey
Image is taken from Strikingly user’s website
• Miss Falcon
Image is taken from Strikingly user’s website
• Aunt Nelly
Image is taken from Strikingly user’s website
• Anne Sigismund
Image is taken from Strikingly user’s website
• Heaven Shakes
Image is taken from Strikingly user’s website
• Pair For Ideas
Image is taken from Strikingly user’s website
Designing a Good Website: The Key Principles
When building a website, we should constantly keep these crucial things in mind: usability and user experience. Make your websites usable, beautiful, welcoming, and enjoyable to use by following the main concepts outlined below.
1. Convenient Navigation
This is one of the most crucial aspects or principles to remember and put into practice while developing a website design. A straightforward menu arrangement and the ability to move swiftly and reliably through sites are all part of easy navigation.
• Keep the navigation bar as simple as possible by including only the most essential options.
• Reduce the number of drop-down menu options
• Name the options using real-world conventions or the user's language. Use jargon sparingly.
• Limit the number of clicks on the webpage.
2. Use of a Responsive Website Design
Let's start with the fundamentals. The design of a website/webpage that works effectively on all smartphones, PCs, laptops, or other display devices, regardless of their aspect ratios, is known as responsive design. Today's user expects a mobile version of a website. It is the responsibility of the website design company to design the website for larger screens and smaller screens.
The following are some helpful hints for responsive design:
• Optimize the graphics
• Make sure the buttons are easy to click on small displays
• Create numerous prototypes
• Think about a mobile-first design strategy
3. Consistency in Color Scheme
Color is very essential for defining knowledge hierarchy through websites. Users should be able to quickly scan pages and figure out what they're about. Maintaining a consistent color palette is one of the most difficult chores on the globe. The color we enjoy may be disliked by others. There is frequently a color tradeoff. Check to see if the color you chose is popular with others. Because some colors work well with certain texts and others don't, maintaining consistency is crucial.
• Don't use very bright or dark colors on your website, for example.
• If necessary, highlight the most important facts.
• Make sure you're using the proper color scheme.
• Keep the colors as neutral as possible.
4. A User Interface That Is Easy to Use
Image is taken from Strikingly user’s website
The user interacts with the system using a user interface. It acts as a link between the user and the system. If the user interface (UI) is good, the user will want to spend more time with it. The designer's job is to make the user interface look clean and fresh. Here are some pointers on how to make a nice user interface:
• Keep the interface minimal
• Make efficient use of the page layout
• Use consistent fonts and colors
• Remove unnecessary information
• Avoid endless scrolling of information
5. User Goals for Accessing Websites Are Met by the Content
When it comes to finding the appropriate information, a user will be dissatisfied if they do not receive it. Provide explicit details in your response.
Any such information should be formatted as follows:
• Easy to find
• Be detailed
• Focus on the user's task
• List as many actual steps as possible
Image is taken from Strikingly user’s website
Ideas for website design do not grow on trees. You may require some assistance in order to come up with anything worthwhile. If you find these overwhelming you can always take the help of a good web design company like Strikingly. Thankfully, posts like this exist to assist you in getting back on track!
`Hopefully, the web design best practices and techniques, tools, and resources listed in the preceding piece have reintroduced you to the realm of creativity. Obviously, there is a wealth of other information available, which is why we want to hear from you!
As a top provider of web design services, Strikingly is all about empowering people to share their thoughts with the world through well-designed websites that are one-of-a-kind. Over 3 million entrepreneurs, small enterprises, creatives, and students from all over the world rely on our free website design services. Our custom website design templates make it easier for amateurs to create websites, allowing them to compete with larger brands in their area. You can now start to work on the website design and development that will appeal to your target audience, armed with a comprehensive collection of tools and the best free web design software.
