There has been so much buzz regarding business networking lately that some might think it is one of the greatest marketing tactics a business has ever come up with. We hear so much about the benefits of business networking tips that we start wondering if there is a unique trick to it. The truth is, even though there is no mystery about it, we do need to remember two critical aspects of business n…

If there's one place where first impressions count, it's on your website—and we're not just talking about design and content. Furthermore, one of the most critical determinants of its success is speed optimization. A slow-loading website can damage your reputation and cost you money by causing you to lose traffic and conversions. On the other hand, a high-performing website will have a domino eff…

Have you ever wondered how powerful referral marketing is for your business? It’s more than shooting two birds in one bullet. In fact, you can get three in the end. Just imagine, if one customer shares a good experience with a friend about a product or a perfect island retreat at Whitfield Six, the friend gets credible recommendation from a trusted person, and you get more sales from new customer…

Memes are becoming increasingly popular. We've seen them, laughed at them, and frequently shared them. But, if we told you that you could profit from this trend as well, would you believe us? Marketing is no longer dominated by creating advertisements solely to sell a product. Brands all over the world are working hard to increase engagement. And, over time, their focus has shifted to an entirely…

Email newsletters are a way for you to remind your subscribers about your business. You can send tons of different kinds of information in a newsletter to entice potential customers to buy from you. Businesses have been using effective email newsletters for years. It is said that email marketing takes time to show results, but is nonetheless considered to be one of the most inspiring and effectiv…

Content managers develop a company's content strategy, create targeted and relevant content, and distribute marketing communications to target audiences via the internet. They are well-organized, skilled at cultivating a brand voice, and frequently know their way around a blog post. You might be new to the role of a content manager and want to know the fundamentals. Or maybe you already know this…

Instagram has been a growing social media platform for the past decade. The app started its journey as a photo-sharing platform for youngsters. Gradually it became a channel for businesses to promote their products as well effectively. When organizations observed that this social sharing app could attract thousands of users to certain accounts and posts, they started building marketing strategies…

Whether you are a freelancer already or someone fascinated to start freelance work soon, this topic will be handy for you. We have gathered some ideas about the best tools for freelancers that will make your job easier and the tasks to be more manageable. These freelancing tools and apps are specifically built to help freelancers keep their duties up to date and organized. Indeed, you may have en…

Community management and social media management are terms that are frequently used interchangeably. While community management is an essential component of any social media strategy, it becomes more crucial as your customer base grows. At its most basic level, community management is all about relationships and how your company uses public online spaces to interact with its customers. And it's s…

Whatever your service or product is, you must get at the forefront of potential customers to close the deal. Many businesses have placed their trust in social media. While social media platforms are an excellent way to reach out to people, they have two significant drawbacks. You may have tens of thousands of followers on your preferred platform, for starters. However, due to algorithms that few …

Many people and entrepreneurs have been struggling to survive in their jobs or businesses for the past few years. This pandemic has created gaps in the professions, careers, and sources of income for many across the globe. It has become more critical than ever for businessmen to know how to grow a business. Entrepreneurs have to develop new and creative marketing strategies to drive sales. Digita…

Information design and data visualization are concepts that every marketer needs to be familiar with. It is time to dig into these and see how to use them. These are a link between graphic designers and content writers. They bridge the gap between explaining something in plain text and presenting it in the form of a diagram. When you hear the term ‘information design’, do you straight away think …

If you are running a business, you will know how important it is to build a brand. To survive in this highly competitive and global world, we need to have a strategy that outsmarts all the other players in our respective industry. With the world getting more and more digitized many businesses are developing more creative ways to implement a brand activation strategy. Brand activation means making…

Peer-to-peer marketing is a strategy that relies on building relationships to create marketing opportunities. We all know that people don’t like it if we force them to buy anything. Nobody likes being told directly again and again to buy a particular product. People are more likely to make a purchase if they trust the trust. If they hear about a specific brand from their friends and peers, they w…

It is very much likely that you have opened your email account and checked some of your inbox messages. When creating a professional email address for your online business, checking all these email updates becomes more critical. If you increase email engagement for your business, you will get a better chance to reach out to new customers and prospects. Email marketing is a better and improved tac…

Have been exploring different methods of marketing to drive more sales to your business? Have you heard about interactive marketing? It is a relatively modern concept, as it makes use of the digital media for the most part. This post is a guide to interactive marketing for both small and large organizations. It will benefit you to learn about the different types of interacting marketing strategie…