Many aspiring entrepreneurs want to start their own businesses. As we go through this pandemic, we find even more people interested in developing a sustainable stream of income for themselves. If freelancers can expand their client base, they can also turn the services they offer into a full-fledged business. But did you know that every business initiative does not necessarily become successful? …

If you're a business owner, you've probably dealt with a disgruntled customer. The way you are dealing with unhappy customers can have a long-term impact on your company's reputation. Smart business owners understand that dealing with unhappy customers has a high risk of backfiring. However, if done correctly, you can reassure the customer, resolve their issue, and retain their business. With all…

Marketing strategies play a huge role in securing a business’s future. As an entrepreneur, you must equip yourself with a solid marketing strategy that will help you earn revenues and serve as an ultimate weapon to survive the eCommerce industry. If you are looking for an effective marketing strategy for your business, then coming here at Strikingly is the best answer to your worries. Today we wi…

When you first start a business, your primary goal is to establish your brand and begin growing. Regrettably, this does not happen overnight. Growth is an ongoing process requiring hard work, patience, and commitment. There is no special step or secret business growth strategy for outperforming small business growth in the industry or achieving instant success. There are, however, tried-and-true …

A business idea is the first step toward becoming a successful entrepreneur. But once you've nailed down the concept, the real work begins-creating a brand. Your company's DNA is branding; it informs your clients and customers about who you are, what you stand for, what they can expect from you, and why they should do business with you. It's a tall order-and no pressure-but your company's brandin…

Whether you are in sales and marketing or running your own business, you need to understand what a sales commission is, how it works, and the different structures it can have. Most of the salespeople you see around are paid in a sales commission structure. The way companies use sales commission to compensate the employees greatly impacts these individuals’ household income. This post will define …

Anyone doing a business must be familiar with the concept of product development. Whether you are starting a business, penetrating a new target market, or expanding it to new regions, you need to create a product development plan. Product development is not only done when a company launches its first product. It sometimes needs to improve an existing product or make a product line extension. In g…

Every business longs to have happy customers. Why is that? It’s because when your customers are happy and satisfied with your service, they recommend your brand and products to others. This causes a rise in your sales. Most businesses realize that having happy customers who refer your company to others is a lot cheaper to retain than acquiring new customers. To gain new customers, a company needs…

There are a thousand reasons for you to research how to do strategic business planning before you start getting down to work. This isn’t just about the entrepreneurs looking for finance to grow their businesses. Before they decide to learn how to plan a business, they must have an effective eCommerce organizational plan at their disposal to clarify their intentions. Moreover, this document will e…

Over the past decade, the cost of acquiring new users and customers has increased by 60%. Implementing marketing strategies has become more expensive. It now takes more time and effort to build trust in the customers’ minds. Does this mean that businesses should give up? Definitely, no. Instead of focusing on the problem, smart entrepreneurs and business owners are focused on solutions. If they c…

Growing a business is a daunting thing to do. Many business owners and entrepreneurs are struggling to expand their business abroad. They are trying to discover the overseas markets in their relevant industry and make international sales. The digital world has made it easier for businesses to approach international customers. If you are running a business, you would know that growing and doing bu…

Without a doubt, the most crucial aspect of your emails is their catchy email subject lines. After all, the subject line of an email is the first thing readers see when they open it, and it influences whether or not they open it. As a result, if you don't have effective email subject lines, your email marketing efforts may be in vain! But don't be alarmed; you've come to the right place. This art…

A small-scale business owner has a lot of things on his plate. They have a tight marketing budget to work with, which may give them a lot of headaches when it comes to promoting their business. However, the good news is that there are plenty of easy marketing ideas to keep your customers engaged without making much investment. As a business owner, there is a possibility that you may not have much…

People are not exaggerating when they say that every penny matters. Ask a person who cashed $4,000 in literal pennies if you don’t believe it. If you do not plan or track your budget properly, you wouldn’t know where your dollars end each month. Not only that, but you will also be missing out on valuable opportunities to reduce costs and to invest money where it will get you the highest returns. …

People serious about their business initiatives understand that customers are the core to business success. They know that they need to develop strong interpersonal skills and good communication tactics to build lasting customer relationships. The beauty of satisfying your customers is that happy customers willingly become advocates for your brand. They recommend your products and services to oth…

During Christmas and new year’s eve, you start looking at opportunities to improve your seasonal promotions, which boosts the eCommerce sales. According to a report from Consumer News Business Channel (CNBC), holiday spending expectancy was at 5% more in 2019. If you don’t have the appropriate marketing strategies at your disposal during this time, there is a chance that you will lose out on extr…