Handyman business and home improvement services are vital in transforming your home. A handyman business can revamp the overall feel and look of your house, from basic repair services to more complex remodeling designs.
Due to the pandemic, we spend most of our time indoors. This gives a chance to take a look at our homes from every nook and cranny. It’s only natural for most of us to want to make our interior spaces stand out and make them even more comfortable for entertainment or relaxation.
With everyone spending a significant portion of their time on the internet, building a handyman website makes perfect sense these days. And if budget is an issue, a website builder like Strikingly can help you get your website up at virtually no cost. The platform’s free handyman website template does not require high startup costs or technical experience for you to create a site that effectively reflects your business.
With the technical stuff out of the way, a handyman website template enables you to focus on deciding what goes into your website.
Here are the 7 things that your handyman website should have:
1. The kind of services you offer
Your existing clients and potential customers must be aware of the kind of services you offer. Make sure to create a separate section on your website that specifically highlights your services. As an example, we picked out the website of Ferreira's Contracting Corp. This is one of the best handyman websites out there created with Strikingly.
As you can see on the image above, they listed contracting services for each section of the home. For example, they offer custom cabinetry for the kitchen space and custom tile work for bathrooms.
Image taken from Strikingly user website
An informative website is more important than a fancy-looking one. Your website should list all the handyman services that you provide, including proper descriptions for each. This makes it easy to set the right expectations when meeting a client for the first time. It gives people an idea of the things that you can and cannot do.
Be careful not to oversell yourself, however, and list down services that you think you can provide but may not have the resources or technical knowledge to deliver.
To add services on Strikingly, you can either choose a handyman website template that already has this page or add a new section to your selected template. From there, you can add different types of services and briefly describe them. You can refer to the image below to make your own “Services” page.
Image taken from Strikingly product
2. Commercial vs. Residential services
Your handyman services website should also be updated on whether you’re doing commercial or residential projects. Depending on where you’re located, these two may require different licenses and insurance coverage. Your potential clients will want to know whether or not you’re qualified for the job they require.
Handyman sites must disclose whether they cater to commercial or residential areas only or both. It’s necessary because improvement services would differ in terms of materials and pricing depending on the type of project.
3. Project Portfolio
One of the most effective ways for potential clients to gauge your expertise is by adding a portfolio to your handyman website.
Image taken from Strikingly user website
If you have a collection of before and after photos from your previous projects, they will go quite well with your site’s content. As you have seen in many handyman website examples, an extensive project portfolio is testimony in itself of the kind of job that you can do as a contractor.
Adding a portfolio of your past projects can help your customers get an idea of the quality of your services. Quality is paramount to many clients and most of them would want to see how you can deliver your needs.
Adding a portfolio also gives your customers more ideas for their own homes. Maybe they’ll see your bathroom remodeling project and would want that for themselves. Just make sure that you get the best shot on each of your projects and describe them briefly if necessary.
4. Customer Testimonials
You can toot your horn all you want about how good you are but your audience may take your word with a grain of salt. The best way to prove your abilities to potential clients is to obtain testimonials from previous customers.
Image taken from Strikingly user website
Get positive reviews from the projects you’ve completed and publish them on your handyman website. This is the best form of advertising you can actually get for your brand.
Adding testimonials on your handyman website reinforces a feeling of trust. For example, in online shops, buyers wouldn’t consider buying an item if it doesn’t have any reviews. A review or customer testimony is a great way for others to gauge your services.
The example we picked here on the image above isn’t a handyman website but it leveraged Strikingly feature of adding a testimonial page for their website. Each testimony is brief enough to keep attention but has all the necessary information clients want to know. You can add testimonials as a separate section on your website or just add them below each service. The choice is all up to you.
5. Social media pages
Create a cohesive online presence by adding your social media pages to your handyman website. People in your network can be directed to your website for inquiries, to view your portfolio, or to contact you directly. Conversely, website visitors can become part of your social network through the social media buttons on your site.
Image taken from Strikingly user website
Keep your site updated by adding a social stream section. Every time you update your social pages, the same updates come into your website. It’s a good strategy for keeping your content fresh regularly.
Social media platforms are one of the most powerful avenues for advertising and brand awareness. Almost every social media channel is now integrated with business solutions to provides relevant data for entrepreneurs.
You can take advantage of the power and reach of social media to introduce your handyman business to the people who need it. You can also change the settings on each platform to make sure that your posts receive high-quality engagement.
But if you want something far simpler, you can use Strikingly to add links to your social media pages to your website. From the perspective of your clients, they’ll just see the icons of each social media page. But once they click on it, it will lead them to your socials.
6. Contact details
If there is one thing that you shouldn’t forget to add to your handyman website, it’s your contact details. You may have the best handyman website ideas any man could think of, but without clear information about who you are and how can people reach you, it would all be meaningless.
Image taken from Strikingly user website
People should have an easy way to contact you for inquiries. Make sure your contact details are prominently displayed on your website. If you have a physical office, a location map to your premises would also be a great addition to this section. Strikingly also has a live chat function that you can use to attend to customer queries in real-time.
Contact details must also be responsive on mobile. People usually reach for their smartphones whenever they need handyman services. The reason is that most websites would have a call button that allows customers to immediately call the business. If you want potential clients to get to you fast, consider making your site mobile responsive.
With Strikingly, you won’t have to worry about the adaptability of your website across various mobile devices. Strikingly automatically makes your website responsive on mobile. You don’t even have to sweat about it as Strikingly does it all for you.
7. A strong call to action
Finally, and arguably the most important - a call to action. Your website was created to attract quality leads and conversions. Make sure your audience knows what to do next after reading your content. Give them that nudge to contact you with a strong call to action. Provide them with compelling reasons why your services are what they need.
A call to action must sound enticing while remaining truthful. You want to sound excited, but not exaggerated. Let your web visitors want to reach out to you after visiting your site.
A call to action must be specific, must be straightforward, and in terms of style, it must be written in an active voice. The tone must also be persuasive enough to convince customers to use your services. A call to action would seal the deal with potential clients, so make sure that you write one that gets the goal done.
A handyman business is necessary to transform our living spaces. With a handyman website, customers can immediately contact a business and reach out for their services. A strong website builder like Strikingly can help you practice these 7 tips and make things easier, faster, and more remarkable.
