The study of human behavior made us aware that most actions are influenced by a specific idea we are exposed to. It helps us understand why some people can be very predictable in making decisions while others think unexpectedly. Life experiences, beliefs, and environment significantly influence one's personality. Many business owners and marketers research various personalities to profile their target customers. Information such as age, gender, demographic location, and culture will help them develop attention-getter content or marketing strategies for brand awareness. It only takes a few Psychology tricks and tactics to manipulate the audience into interacting with a business brand. Those who are experts in the field of Applied Psychology and Economics explain different business Psychology tricks that are proven effective. As we witness famous company brands reach the peak of their business goals, it’s safe to say that the Psychological tricks they use have genuinely worked to their advantage.
You might have searched about ‘what is Psychology tricks’ and found a series of definitions online. The meaning of Psychological tricks is quite apparent. The question is whether or not it will work for your business. Global businesses already use the following Psychological tricks. Having a deep understanding of how their customers think helped them establish a solid brand.
Image taken from Boutiq Homes website
7 Business Psychology Tricks and Tactics You Can Try
These seven business Psychology tricks will give you an idea of getting more sales and customers. You may need to make a few twists and personalize these strategies according to your customer's interest, preference, and behavior. Here are some examples of Psychology tricks you can try.
1. Social Proof
2. Exclusivity
3. Scarcity Principle
4. Free Trial Offers
5. Incentives and Giveaways
6. Odd-Even Pricing Tactic
7. Power of Storytelling
1. Social Proof
Most people tend to go with the flow of trends these days. As you can see on social media platforms like Facebook, the pages or posts with the most likes and shares become viral. Regardless of how these business pages gain more followers, the actual score is about the number of people who like the brand. Consumers tend to buy a particular product if they see many people prove its effectiveness. The principle of peer marketing is also one of the secrets behind this, but more people rely on social proof even though they’re not acquainted with one another. Positive reviews and recommendations can drive more customers to a business.
Moreover, it assures existing customers that they’ve made a good decision in choosing the brand.
Image taken from Globe Hop website
2. Exclusivity
The sense of exclusivity can trigger emotional reactions in many people. You are giving special access to your customers by selling paid memberships or subscriptions. Making your customers feel like a VIP is one of the best Psychology tricks you can try if you’re running a consulting website, blogging, hosting virtual events, or teaching online. Psychological tricks giving exclusive offers to customers are proven to work in different industries dealing with services, products, and goods, or digital media and technology. No wonder the famous mobile brands launch new models of smartphones on exclusive pre-order offers. Being one of the few consumers to get the latest edition gives them a sense of exclusivity and pride.
Online stores adapted this marketing strategy as well. They give exclusive offers to their loyal customers or online store members. Sometimes, they send a newsletter to let their customers feel valued. These Psychology tricks and tactics have been one of the best so far.
Image taken from Strikingly templates
3. Scarcity Principle
Scarcity principle is effective because people feel they need to take action immediately. In booking a flight or making a reservation at your favorite restaurant, you must book immediately if given a few options or availability. This works during the holiday seasons when many people are traveling or spending quality time with their loved ones. The customer is trapped in a false sense of urgency in this marketing trick. Same thing happens in an online store when a customer sees that there are a few items left in stock. They think that buying the product right away is best rather than regretting it’s no longer available later on.
Image taken from Strikingly templates
4. Free Trial Offers
Have you ever started a free trial plan? If yes, you are aware of the outcome once the free trial ends. One of the best Psychology tricks that hook customers like a fishing rod is offering free trials. For example, you started a free trial for a Western movie app, and it is so indulgent that it makes you go for a paid premium plan. Paid subscription often includes newly released movies. Your next move is to go for a paid plan. It’s pretty predictable, isn’t it? Most people think they can take advantage of one of the best Psychology tricks like this, but it’s the other way around after the free trial.
Image taken from Strikingly website
In case you’re planning to take your business online, Strikingly has a fantastic deal to help you build your website in minutes. Our mobile-friendly sites can take your business to the global market. We ensure to back you up with the best tools and features to build a reliable and solid brand. High-conversion landing pages, branding and marketing tools, and a mobile app to keep you updated – these are some of the many reasons why you need to start a free 14-day trial with us now.
5. Incentives and Giveaways
Giving incentives and giveaways are effective Psychology tricks and tactics to engage with new and existing customers. As a business owner, it is necessary to think of customer care programs. It can help boost sales and drive traffic to your business website. Send newsletters to your long-time website members and include an exclusive discount code. You can also host giveaways or contests on social media to keep your audience entertained while promoting your brand. Psychology tricks and tactics using incentives are proven effective in making customers stick to your business brand. Somehow, it works like giving a gift to a friend or relative. The person you’ve given a gift to feels like it is necessary to return a favor to you. The same goes for when you give incentives and giveaways to your customers. They’ll return the favor by buying more products. It’s a give-and-take tactic that works.
Image taken from Beauty INU website
6. Odd-Even Pricing Tactic
In an online store, we are familiar with how prices are displayed to catch attention. Prices such as $9.99 instead of $10 or $1.97 instead of $2 are effective Psychology tricks and tactics to make people think it’s a reasonable price. Prices ending in odd numbers are more appealing than price tags with a full-price even number. In reality, the value is almost the same, but still, many customers buy this marketing trick. Come to think of it, a few cents difference is not that much, but it’s how Psychological tricks work.
Image taken from Strikingly templates
7. Power of Storytelling
It is advantageous to know your customers well before you adopt any of these business Psychology tricks. Without proper knowledge of how your potential customers think, you won’t be able to tell a story they can relate to. Know your customers’ interests so that you can come up with compelling content they will love.
A business with similar advocacy as its target customers can use the power of storytelling to move them. For instance, if your company's advocacy focuses on sustainable living and environmental awareness, you can tell a story about the latest products made with eco-friendly materials. The power of storytelling stimulates your customers’ emotions. Sharing a story about your latest business milestones or product innovation can put your customers in awe. People naturally react to compelling narratives that are relatable. That’s why marketers use storytelling to get their potential customers’ attention.
Image taken from Heaven Shakes website
Final Thoughts
As we learn more about the different Psychological tricks that work for many businesses, we can’t set aside the fact that human behavior is easily influenced by factors or ideas affecting their emotions. When presented with a set of options, our decisions usually rely on personal experiences and what most people approve of. Sometimes, we make choices that depend on the newest trend, sense of urgency, and a good story we heard about. Business owners and marketers take advantage of this predictable human behavior to make more customers love their products and become loyal to the brand.
Image taken from Strikingly website
An article by Lean Labs mentioned a study published in the Journal of Consumer Research. It says, “when individuals are primed with information about a specific feature, it held more value when they were presented with different options later.”
Customers have specific ideals before buying something like a particular brand, specs, price range, etc. Businesses make their products appear essential to their customers to make them buy it at any cost. They use Psychological tricks to frame it as something customers can make use of. They often present options as solutions to the customer's problems. You, too, can position these business Psychology tricks to align with your marketing strategies. There are tools and resources you can use online to make this work. A solid online presence and compelling stories about your brand can help you reach your business goals. Make sure you nail them. We can help you make it happen. Build your website with us.
