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Building a brand is a lot like building a new identity. You need to brainstorm creative names and develop a look that appeals to most users. By definition, branding marketing practices that businesses do create an identity that sets them apart from the competition. In the advent of the internet, branding shifted from physical stores into the online space, thus the creation of many branded website…

Pregnancy and childbirth make some of the best moments in a family's memory. In such a special time in life, it is crucial to take expert help to make the transition as smooth as possible for every family member. Doulas play the highly important role of guiding parents and siblings through the various physical and mental challenges that come along with the new family member. Despite the scientifi…

You finally mustered the courage to open a small business. You have it all planned out, from the business name and logo, the product or service you will provide to your future clients. You even started the paper works for your business permits and licenses. But, aren’t you forgetting something? How will you market your business? How will your customers find you? Whether you're a manufacturer or a…

As a film director, your task is to capture people’s imagination. Be it romantic, horror, heroic, or even tragic fiction, your task is to turn all of those emotions into a compelling narrative and beautiful cinema. There have been many directors, both independent filmmakers or in-house directors, that have been able to do their job and won fame and money. You might be thinking of following in the…

Every business has its formulated smart strategy in marketing its products and services. From television commercials, billboard ads, partnerships, and many more, businesses risk their all just to ensure that their efforts wouldn't go to waste. An advertising agency has been one of the most influential service companies in the world of e-commerce. Firms seek their help to reach their goals and pro…

Who doesn’t like shopping? May it be a brand-new bag you’ve been saving up for months, or a simple trip to the grocery store to satisfy your everyday needs, buying something for yourself is as rewarding as getting away from reality once in a while. But out of all the shops out there to choose from, why not shop local? Getting used to buying at big retailer brands bears no offense as these compani…

Shopping is a luxury. For some of us, it is one way of removing all the stress in our bodies. Visiting shops to get the items we desire gives us the satisfaction of pampering ourselves after a long, tiring week. As a shopper, you’d surely want to have the best shopping experience. Besides having a set of good quality product choices, the next thing you’d seek is a fast, reliable, and amazing cust…

What drives you to buy a product? If we look back at the evolution of marketing, we’ll see a pattern of continuous transformation. In the past, marketers tried to sell their products by reaching out to potential customers. They do this by sending them calls, spamming them with email, and filling out every second of tv commercial airtime. But gone are the days of those types of marketing. In the d…

Marketing is the key to developing and creating a successful business. Good marketing can help you to acquire more customers and understand them better. You can also make your business stand out by creating a unique brand through a continuous marketing strategy. Most importantly, you can expect a good amount of sales if your marketing strategy is done right. There are plenty of types of marketing…

Writing a blog is challenging. Even the most talented writers experience challenges in the blogging process. There’s even the threat of a writer’s block or shortage of new ideas after exhausting all possible concepts. It’s important for writers or bloggers to know many blog post templates to combat these difficulties. If you have a passion for writing and want to harness your skills into the onli…

Since the discovery around web design is an incessant exercise among the designers and the impact witnessed on our businesses in 2021 is meaningful, it is pertinent we ex-tray what the next year will offer. There is a lot to expect for the next year as web designers are exploring diverse and creative ways to make sites more friendly and interactive for the users. The digital space is filled up wi…

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Having your own car is a luxury. When you own one, travelling is easier and more convenient than before. You can avoid the hustle of the busy roads, and avoid getting late for your appointment. You get to spend time having long road trips with your friends and escape the stress brought by reality. If you are someone who engages in business, owning a car is also one big advantage in making you mor…

In the height of today’s Digital Age, gone are the days of the old salesman approach of knocking on peoples’ doors to make a profit. Today’s marketers get an edge through digital marketing portfolios that are informative and creative in sharing what they offer to their customers. What is a Digital Marketing Portfolio? Portfolios, as a term, often refer to a collection of works - usually in the fi…

Be it a foodie or a sparing eater, when one smells the aroma of freshly prepared food while passing by a food truck, they are sure to stop by. Food trucks have changed the eating habits of people in most busy cities around the world. Office goers, college kids, or travelers - all of them prefer to grab some quick snack from a wayside food truck over visiting a restaurant. The looks of your truck …