Customers bring value to a business. A customer who buys from you one time has less value for your business as compared to one who keeps coming back for repeated purchases. The frequency with which a customer buys products or services from a company, and the extent of brand loyalty his/her buying behavior displays determines that customer’s value for your business. Customer lifetime value is an i…

Have you heard about a video or a marketing campaign that recently went viral? What do people even mean when they say an advert has gone viral? Do businesses make their outreach campaigns go viral on purpose as part of their viral marketing strategy, or is it usually just a coincidence? We will be answering these questions in this article today. What is Viral Marketing? Viral marketing is somethi…

With the continuing emergence of online stores and shopping sites, you must know how to manage and handle your online presence. One aspect of which is to know the number of people going in and out of your store. And while you cannot track your customers and/or potential customers by the traditional manual people counter, turn gate, or infrared counter, website stats would tell you exactly what yo…

The ultimate goal for any business, whether it is run online or through brick-and-mortar outlets, is selling products. The better a business is in selling products, the more revenue it would get and the more successful it would become. Selling your products online also requires you to have a marketing plan, forecast your sales, prepare your budget, and run your advertising campaigns, just like yo…

For a business to operate efficiently, all aspects or departments of it must run smoothly. Most of the departments in a well-established business are usually interlinked. Marketing is linked with production, while production is associated with finance. The finance department is there to make sure the business maintains a good profit margin at all times. Human resources have to take care of the st…

We’ve made it easier to adjust the publish date of your blog posts from the post listing page. You can also now set them to display in either chronological or reverse chronological order. Make better use of dates to adjust the order of your posts.

We're releasing more languages for Strikingly. You can set these new languages as your editor language (for you as a Strikingly user) or site language (for system text on your live site).

Almost every new client nowadays requests a mobile version of their website. After all, there must be one design for the BlackBerry, one for the iPhone, iPad, netbook, and Kindle, and all screen resolutions must be compatible - it's practically a must. We'll probably need to design for a few more inventions in the next five years. When is this madness going to end? Of course, it won't. In the rea…

Many individuals wonder about the value of project management. It's also important to understand how a company views project management. Project management is often a daunting task. It necessitates a solid understanding of project planning, scheduling, reporting, and tracking, as well as the significance of project management. You must have a thorough awareness of project management, its importan…

There are many ways in which businesses try to grow their reach and increase their sales revenues. One way is product line extension. Businesses that have already survived the beginning times when they kick off the ground and are now seeking to expand their reach and enhance their brand equity take such measures. What is Product Line Extension? When a business has a line of products that are doin…

We live in a world where social media plays a more critical role in influencing us than our actual physical environment and its people. Almost everybody has a social media profile on multiple social media platforms. Almost everyone is updating something or the other about their lives on social media every single day. Businesses are aware of this and have therefore started using social media marke…

With today’s internet and technology, people are starting more and more to rely on the potential of earning income online. More people are seeing the opportunities they can grab without leaving the comforts of their own homes. Well, whether you are just starting in the online world or you already established a website of your own, we’ve got something to up your game - Affiliate marketing. This ar…

Any business or organization that wants to be noticed by today's customers must invest in digital marketing. When it comes to job opportunities, it offers a diverse selection of options that cater to a variety of skill sets. One of the most in-demand skills in digital marketing is SEO expert. SEO is now a must-have for any company that wants to be found. An SEO Manager is equipped with a comprehe…

The online meal ordering and delivery industries are undergoing a transformation. High-speed internet and growth in smartphone usage are driving this shift. Because of the market's enormous potential, a plethora of online food business websites have sprung up, each with its own unique selling proposition (USP). Customers can browse nearby restaurants that deliver meals, read their menus, compare …

If you are a blogger, you must be familiar with the concept of guest posting. As businesses realize the value of publishing content for marketing purposes, more and more companies are getting involved in blogging. This has given rise to ghostwriting and guest posting. Even those who have a blog of their own like to look for guest blogging opportunities for building links on their blog. It is both…

Pet owners are usually so passionate about their pets that they never stop spoiling them. This is good news for those who run a pet business because it means that their sales will never go too low as pet owners will keep buying pet products from them. If you also have a passion for pets and a little bit of business acumen, you can grab this opportunity and start a pet business. These days, creati…