The world is evolving at a rapid pace and so too is the digital era. In such a fast-growing atmosphere, you need to be up to date in order to keep up. So if you’re a young professional who’s just beginning to explore his/her options in the market or a seasoned professional trying to increase their network, you’re bound to have a professional resume. You might even have an online resume built that…

With the rise of social media marketing, we are observing another change in the global marketing trend: the gaining popularity of video marketing. People still read blogs, but their attention span is much longer when they are watching videos. This is why businesses have been increasingly using videos to promote their products and services. Whether it be an explainer video, a doodle illustration, …

Raising funding for your next enterprise might be a significant stumbling block on the path to realizing your idea. While bank loans and pitching investors are still valid fundraising alternatives, crowdfunding allows you to seek support from a crowd: a group of people who pool their resources to invest in your idea and help it become a reality. According to Fundly's recent report, best crowdfund…

Digital marketing campaigns have been coming up with more and more ways to innovate and reach a wider audience. Their goals are not solely focused on advertising their products to the people online anymore, they are also persistent in getting these people converted. “Converted” meaning turning the people who see your campaigns or visit your website into paying and loyal customers. There are many …

Building a company can be a solitary endeavor. However, marketing one does not have to be complicated. Co-marketing entails two complementing brands pooling their audiences and resources to run a campaign that neither could do well on their own. Large enterprises and small businesses alike can benefit from a strategic partnership since they allow them to share what they already have rather than b…

In the realm of the digitized world and the ongoing pandemic, every business is striving to build a successful website. Building a successful website not only requires a good taste of web design but also needs you to have knowledge about the different elements of web content. If you are also looking to learn how to make a successful website, you have come to the right place. In this article, we w…

Successful businesses conduct thorough research before coming up with new product ideas or penetrating new markets. Different kinds of research need to be done to help entrepreneurs steer the company in the right direction. One way to sum up all kinds of research is to frame them into a SWOT analysis. SWOT analysis encompasses the different segments an enterprise or an entrepreneur needs to get i…

If you want to be selling your products or services effectively, you need to be familiar with the concept of buyer persona. A buyer persona, sometimes referred to as ‘customer persona’ or even ‘marketing persona’, helps you put yourself into your potential customers’ shoes, and create marketing content that can penetrate into their hearts and influence their buying decisions. It is what you need …

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Social media content is becoming among the most persuasive kind of content for marketing and promoting a business. Consumers have so many social media apps on their phones. Therefore, posting about your brand on various social media platforms is like penetrating into consumers’ handphones. Regardless of which social media platform you use, as long you use it in the right way, your social media m…

In a world where social media marketing is gaining more and more popularity, you must be familiar with the impact of social media influencers and celebrities on your business. In the olden days, businesses had to hire television celebrities to promote their brands effectively. These celebrities used to charge a high price for appearing in advertisements, which companies were willing to pay for th…

Your business’s brand represents all that the company is and all that it has to offer. The most successful brands lead global businesses to be recognized immediately by virtually anyone in the world. Once you see any part of the brands of those successful businesses, you immediately know what their main products are and what they are known for. The top and most successful business in the world ri…

There are so many media available for businesses to advertise their products these days. Some are conventional, while others are more modern. Generally, the business world is getting more and more digitized. Many businesses are running purely over the internet. Social media marketing is getting more and more popular. Even the companies running successfully through brick-and-mortar outlets are pla…

With the vast selection of website builders online, it has become easier for businesses to create a website or an online store for conducting their operations over the internet. It helps save cost and rids business owners of the headaches and tension involved in dealing with a web developer. However, the experience of building online stores on your own has its own disadvantages. Business owners a…

Skincare has been a widely-talked-about topic in the last few years. While many products about it were already in existence, people have not committed to skincare before like they do now. Skincare lines have been emerging in recent years and are now starting to cover a large portion of the beauty industry. Those who are in the skincare business are genuinely earning from this rise. And since more…

Businesses are always looking for ways to strengthen their brand. For this, they need to have quality and frequent conversations or chats with their customers. In order to do that, they commonly build what is called a brand community. Brand communities bring together all of a business’s customers in one place or platform. If a business is able to build a brand community, it has a competitive edge…