The world that businesses are facing these days is not only very digitized but also highly competitive. Since it is easy for brands to get global access to their prospects through the digital world, every business needs to have solid brand management strategies to cope with the changing market trends. One effective way to cope with competition is to have a unique selling proposition for your prod…

With so much tension in the business world and the marketing industry, it’s no surprise that business owners such as yourself are continuously trying to innovate. Everyone’s main goal, whether they admit it or not, is to be known globally. This is why local marketing strategies are often underestimated. Some businesses tend to stay away as far as they can from what they deem as merely “a local ma…

For local businesses, local listings have always been critical. Local businesses just had to sit back and wait for customers to find them in the days before Google and mobile devices took over the world. Customers were readily finding their way to local companies, whether by stepping in front of them or looking them up in the phone book, and conversions were booming. Unfortunately, for nearly two…

Information may very well be one of the most important resources when it comes to being in business. Hence, as a business owner, you must be aware that it is vital that the information you have on your records are up to date and still relevant. One of the many aspects of your business that you need to spend time on is market research. In this article, we will be helping you in getting started on …

How much do you know your customers? Do you have any idea about their income, the online activities, and their problems in relevance to your solutions? According to a digital marketing report, 46% of the companies do not conduct research pf their customers properly and lose their clients. If you are unaware of the research methods, you are one part of that percentage. If you want to build an onli…

The gold standard of customer experience analytics is the net promoter score (NPS). To learn more about what net promoter score is, how it is calculated, and how tracking may benefit your company, read our in-depth guide produced by customer experience specialists. What is the NPS? “How likely are you to suggest our company/product/service to a friend or colleague?” asks the NPS. The answers rang…

It's all about making your customers want to come back and shop with you again. Customers are necessary for any firm to succeed. However, there must be a balance: while you should put in a lot of effort in acquiring new customers, you should not abandon your existing customers. Getting a new client is six times more expensive than keeping an old one. And the most significant way to keep your cust…

Content marketing is one of the most influential and cost-effective marketing strategies that businesses use these days. In the digitized world that we have today, brands have many opportunities to market their products and services through content promotion. There are many tactics and techniques in this modern age that you can use to promote content. A good content promotion strategy encompasses…

Screenwriting career has always been among the most lucrative career paths for a very long time. The only thing is, becoming a screenwriter and earning lots of money from this profession takes time. When you first become a screenwriter, you have to work on many small tasks and projects, and even on several free projects, before you can get a break and start getting more significant projects to le…

As a business owner, there are a lot of activities that you need to consider doing to effectively promote and advertise your business. Thankfully, there are a lot of different marketing channels that are available today specifically designed to help business people like you. See, sometimes, businesses make the mistake of just focusing on doing the activity or the marketing endeavor that they plan…

Business outsourcing has surprisingly become more common for small and medium enterprises than for larger organizations. More so, in these tough times when many businesses have been forced to operate remotely or from home, outsourcing tasks to remote workers has become even more common. It has become a trend for businesses from all industries to look for outsourcing opportunities, and save their …

With the COVID19 pandemic requiring everyone to stay at home, it’s no surprise that you would want to find something to do in all this free time being stuck at home. For whatever your motivation is to want to start a business at home, be it that you need the extra money to pay your bills or you just want to do something more than what you are doing now, this article might be of some service to yo…

Your online brand’s health and longevity mean that you keep a close view regarding the public’s opinion about your business work. After all, your reputation in the market has a huge impact on your business affairs. In the period of digital media, there are multiple ways for you to talk to the audience. It has never been as easy as it is now to visualize the tracking of your brand through online b…

Subscription services are not a new concept. Services like the "X-of-the-month club" have been around for a long time. Long before the rise of internet shopping, stores sold wine, CDs, books, and food. Offering subscription products, on the other hand, has exploded in popularity in recent years. What was once a quirky fringe concept has now gained popular acceptance. 15 percent of online shoppers…

You can now set a custom Sender Profile for all emails sent by the Strikingly platform to your site audience (including newsletters and notifications to your customers and members). Find this setting in Settings > Email Notifications, and use your own custom email address to impress recipients!

The fitness industry has entered the mainstream. A Fitness Brand ambassador is used by Nike, Adidas, Reebok, Crossfit, RXBAR, and Under Armour on social media. These YouTube and Instagram brand ambassadors get rewards including globe travel, special events, and being featured in commercial shoots. It's no secret that the fitness industry is cutthroat. Whether you're a personal trainer or a club o…