Blogging is among the best ways to communicate and connect with others on the internet.. Retail blogging allows retailers to connect with their customers and promote their businesses. You can use retail blogs to promote new products, share company news, give insider tips, and more.
Keep reading if you're a retailer interested in starting a blog! We've put together ten tips on writing a retail blog to help you get started.
1. Have a Clear Focus
Before you start your blog, it's essential to decide what your focus will be. Will you be writing about the latest trends in fashion/clothing, product reviews, or helpful tips and advice on retailing?
Having a clear focus will help you stay organized and make writing your blog easier. It will also help readers know what to expect from your blog page.
2. Write About What You Know
When writing a retail blog, it's important to write about topics you're knowledgeable and passionate about. This way, you'll create an interesting, engaging blog that will keep readers from coming back.
Researching topics you’re familiar with makes your blog posts more accurate and reliable. You can also share your opinion on topics and products to make your blog posts stand out.
3. Be Personal
A great way to connect with readers is to write more personally. For example, try to write as if you're conversing with a friend.
Write with a friendly and approachable tone rather than an authoritative or stiff tone. This will make your blog more exciting and relatable for readers. Also, feel free to share personal experiences about a product if it helps to enhance your blog posts.
4. Be Authentic
Being authentic is an integral part of writing a retail blog. Be bold and honest about your opinions. Let's say you are writing a product description, don't only list its pros to attract customers. You should also talk about its cons.
Plus, feel free to offer your unique insights. This will help create a more interesting and authentic retail blog to which readers will keep returning.
5. Be Engaging
Engaging your readers is key to creating a successful retail blog. You should create engaging and captivating content, ask questions, make exciting announcements, and respond to comments.
Also, remember to use different mediums such as videos, photos, gifs, and more to add an extra layer of engagement to your blog posts.
6. Offer Valuable Information
Your blog should provide readers with something valuable. This could be helpful advice on retailing, updates on new products and trends, or how-to guides.
Note that customers want to learn helpful information whenever they search for information. The how-to guide and tutorials can be a gem for your retail blog.
Such posts help customers to overcome a problem. It'll also help you to gain their trust. Whatever you choose to write about, ensure it's helpful and informative for readers. Additionally, you can announce upcoming products, but make sure you build anticipation around them.
7. Strong Headlines
Headlines are essential for grabbing readers' attention and encouraging them to click on your blog posts. Try to use creative and eye-catching headlines that will make people want to read more. Also, make sure your headlines accurately reflect the content of your blog post.
8. Stunning Visuals
Visuals are a great way to enhance your blog posts and draw readers in. Use visuals that are relevant to the blog content. This could be anything from product shots to lifestyle photos. Also, make sure you’re using high-quality visuals that are clear and well-lit.
9. Be Consistent
When it comes to blogging, consistency is key. Try to update your blog regularly with new posts to keep readers interested. Posting consistently also helps establish your blog as a reliable and trustworthy source.
10. Have Fun
Writing a blog shouldn't be a chore. Instead, it should be an enjoyable process that you look forward to. Try to find topics you're passionate about and excited to write about. Have a little fun and experiment with different topics and styles.
The 6 Best Retail Blogs You Must Read for Industry Insights
The retail industry is changing rapidly; thus, retailers must stay up-to-date on the latest news and trends. Thankfully, there are plenty of great retail blogs that can help you to stay up-to-date.
In this article, we'll recommend six of the best retail blogs you should read for insights about the industry. These blogs cover everything from the latest news and trends to helpful tips for running a successful retail business.
Whether you're a retailer looking for help or someone interested in the industry, check out these retail blogs!
1. Strikingly
Image taken from Strikingly blog page
Strikingly is among the most respected names in the website-building industry. But other than website building, Strikingly has a great blog section.
The Strikingly blog covers a wide variety of topics. From website building, customer service, and retail to marketing and more. As a retail business owner, you'll surely get invaluable insights about retail news and trends.
You'll also learn how to create a retail website that can increase sales. Overall the Strikingly blog is an excellent resource for retailers that want to stay up to date with their industry's latest developments.
2. The Retail Doctor
The Retail Doctor is one of the world's top retail blogs on broad topics. They span from dealing with bratty kids in your retail store to the best holiday shopping strategies.
Written by Bob Phibbs, the Retail Doctor provides helpful advice and resources to online and physical retailers. Bob Phibbs has experience in the retail industry. He has helped popular brands like Mastercard and LEGO to improve in-store sales, train sales teams, and optimize their physical stores.
The Retail Doctor got recognition by Feedspot as the best retail website and blog in 2018.
3. Forrester Retail
It’s a globally respected and trusted retail market research firm. It's the to-go retail blog for retailers or individuals that love reports and details. The Forrester Retail blog covers a wide range of topics related to the industry.
That’s basically from consumer trends to changes in technology. It pushes for the full adoption of technology in retail, i.e., automation and AI. This is a great blog to check out if you're after data-driven insights.
4. Shopify Retail
Today, Shopify has established itself as one of the world's best and most popular brands. The Shopify company started selling snowboards but has since transformed into a household eCommerce retailers' platform.
Shopify Retail has a great blog for established or looking to get started in the retail industry. It has a great team of experts who write blogs covering everything from launching a retail business to managing it.
They also cover topics related to omnichannel retail, giving readers insights into how to capitalize on this growing trend. Furthermore, they cover customer experience and customer service topics to help retailers succeed in this competitive industry. Shopify retail has all the information you need as a retailer.
5. Square
The Square company is famous for its credit card readers, which many small business owners have adopted. Much like their product, Square's blog is quite influential. It teaches retailers how to grow their businesses and use the various available tools.
With the Square blog, you’ll learn about inventory and customer management, employee management, marketing, and more.
In addition to its informative blog, Square offers a wide range of services and tools, from online payments to point-of-sale systems. Therefore, expect the mention of their products in various posts. These mentions are usually about their success stories and product updates.
6. Shopify Plus
Shopify Plus is an enterprise of Shopify. It has better tools that are ideal for larger enterprises.
The Shopify Plus blog covers various topics with a focus on eCommerce.
It has trusted and professional freelance and staff writers who create intensively researched but easy-to-understand blogs. The content is majorly about buyers' psychology, eCommerce success stories, and economics.
Every one of their articles is valuable, and like TV episodes, they can entice you to read all the articles. But this is great; since you'll amass lots of knowledge that can help you improve sales in your retail store.
Start Your Retail Blog Using the Strikingly Simple Blog Section
The Strikingly Simple Blog section is a powerful tool that enables retailers and others to share their knowledge. It's easy to add the blog section to your website and start blogging immediately.
Log into your Strikingly account and click your retail site's "Edit" tab. You then click "Add Section" in the toolbar editor and see the blog section option.
How to Add Your First Retail Blog
1. After adding the new blog section go to “Manage Blog Posts.”
Image taken from Strikingly Product
2. Click “Write New Post.”
Image taken from Strikingly Product
3. You can now start writing your first retail blog post. Click on the + sign to choose other content types you want in your blog, such as separator, button, video, etc.
Image taken from Strikingly Product
Conclusion
The retail industry is constantly evolving and innovating, making it hard to keep up with the latest news and trends. There’s a lot that goes into creating a successful retail blog.
There's a lot to consider if you want to keep readers engaged. But if you follow these ten tips on how to write your retail blog, you're sure to be off to a great start! You should also check out various retail blogs, including Shopify, Strikingly, etc.
