Selling a product online has become a popular way for businesses to reach a wider audience and increase sales. However, there are common misconceptions about selling products online and how to sell online, such as:

• too complicated or not profitable enough
• difficult to find products to sell

There are many benefits when you learn how to sell a product online, including increased visibility and lower overhead costs. To succeed in how to sell a product online, it is crucial to understand the role of SEO in driving traffic to your online store. Strikingly is a powerful tool for creating an effective online storefront to help you sell your products successfully.

The Benefits of Selling Products Online

Selling products online offers numerous benefits for both businesses and customers. For businesses, an online store provides a wider reach and access to new markets without needing physical storefronts.

• Low overhead costs. Online selling eliminates the costs of a physical store and inventory.
• Global reach. You can reach customers globally and sell all over the world.
• Automated processes. Many tasks like payments, billing, and notifications can be automated.
• 24/7 storefront. Your store never closes, so customers can shop anytime.
• Minimize human error. Streamlined processes reduce the potential for human error.
• Unlimited products. You have the ability to add unlimited products without shelf space constraints.
• Data-driven decisions. You can analyze data to optimize sales, marketing efforts, and more.
• Recurring revenue. Online stores allow for subscription products and recurring payments.
• Personalized experience. You can tailor the shopping experience for each customer.
• Ongoing improvements. You can continually test and optimize to improve the customer experience.

Of course, selling a product online also has lower overhead costs than traditional brick-and-mortar stores. For customers, shopping online provides convenience and accessibility, allowing them to browse and purchase products from anywhere, at any time.

Common Misconceptions About Selling Products Online

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One common misconception about selling products online is that it is too complicated or requires technical expertise. However, with the right ecommerce platform and tools like Strikingly, setting up an online store can be simple and straightforward even for beginners.

Another misconception is that selling products online is not profitable enough compared to traditional retail sales channels. The truth is that this digital marketplace opens up opportunities for entrepreneurs who want to find unique ways of reaching their target market by selling a product online.

Strikingly: A Powerful Tool for Online Sales

Strikingly is an intuitive and user-friendly ecommerce platform that can help you create a professional online store quickly and easily. With its drag-and-drop interface, customizable templates, and built-in SEO tools, Strikingly allows you to showcase your products in the best possible light. Plus, it offers features like secure payment processing and inventory management to streamline your operations.

Let’s start building your store for selling a product online!

Setting Up Your Online Store

Selling products online is a great way to reach a wider audience and increase your sales. Setting up your online store can seem daunting, but it can be easy and profitable with the right tools and strategies.

1. Choosing a domain name

The first step in setting up your online store is choosing a domain name. Your domain name should be memorable, easy to spell, and relevant to your brand or product. You can use Strikingly’s Domain Tool to search for available domain names.

2. Selecting an ecommerce platform

Next, you'll need to select an ecommerce platform that fits your needs and budget. Popular options include Shopify, Strikingly, and BigCommerce. These platforms offer payment processing, inventory management, and shipping integration features.

3. Creating product categories

Creating clear product categories will make it easier for customers to find what they want on your website. Consider how you want to organize your products - by type, color, size, etc - and create categories accordingly.

Image taken from Strikingly

4. Customizing your online storefront

Customizing your storefront is an essential step in creating a professional-looking website that reflects your brand identity. Use high-quality images of your products and

Creating Compelling Product Descriptions

Selling products online requires a lot of effort, and creating compelling product descriptions is one of the most crucial aspects of it. A well-written product description can differentiate between a sale and a missed opportunity. Here are some tips on how to create compelling product descriptions that will help you sell your products online.

1. Highlighting key features and benefits

To create a compelling product description, you need to highlight your product's key features and benefits. Customers want to know what they're getting when they buy your product, so make sure you describe its unique selling points clearly and concisely.

For example, if you're selling a fitness tracker, highlight its features, such as heart rate monitoring, step tracking, and calorie counting. Then explain how these features benefit the customer by helping them stay on track with their fitness goals.

2. Using persuasive language to appeal to customers

Using persuasive language can help you appeal to customers' emotions and convince them that they need your product. Use action-oriented words encouraging customers to take action, such as “get yours today” or “limited time offer.”

For instance, if you're selling organic skin care products, use persuasive language like Nourish your skin with our all-natural ingredients or Transform your skin with our proven formulas.

3. Incorporating customer reviews and social proof

Incorporating customer reviews and social proof in your product descriptions can effectively convince potential buyers that your products are worth purchasing. Customer reviews provide social proof that others have had positive experiences with your products.

For example, include quotes from satisfied customers like This is the best skincare line I've ever used or I saw results after just one use! This will help build trust with potential buyers.

4. Optimizing product descriptions for SEO

Optimizing your product descriptions for SEO will help improve your search engine rankings and drive more traffic to your online store. Use relevant keywords in your product descriptions, including the product name, brand, and features.

For example, if you're selling a wireless charger for smartphones, include keywords like wireless charging, fast charging, and compatibility with all smartphones. This will help customers find your products when they search for them online.

Driving Traffic to Your Online Store

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To sell a product online, you must drive traffic to your online store. Here are some effective ways to do it:

1. Implementing SEO best practices

SEO is crucial for online sales. Optimizing your website for search engines will help you rank higher in search results, making it easier for potential customers to find you. Use relevant keywords in your product descriptions, meta tags, and URLs to improve your SEO. Make sure your website is mobile-friendly and has a fast loading time.

2. Utilizing social media marketing

Social media is a powerful tool for promoting your products and driving traffic to your online store. Create social media accounts on popular platforms like Facebook, Instagram, and Twitter. Use eye-catching visuals and engaging captions to showcase your products and encourage followers to visit your website.

3. Running pay-per-click (PPC) ads

PPC ads are a great way to target specific audiences and drive traffic to your online store. With PPC advertising, you only pay when someone clicks on your ad. Use relevant keywords and compelling ad copy to attract potential customers.

4. Partnering with influencers and affiliates

Influencers and affiliates can help you reach new audiences and drive traffic to your online store. Find influencers or bloggers in your niche who have a large following on social media or their websites. Offer them free products or a commission for promoting your products.

Driving Traffic to Your Online Store

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Once you have set up your online store, the next step is to drive traffic to it. Several ways exist, including implementing SEO best practices, utilizing social media marketing, running pay-per-click (PPC) ads, and partnering with influencers and affiliates.

1. Implementing SEO best practices

SEO, or search engine optimization, is optimizing your website to rank higher in search engine results pages (SERPs). This can be done through various techniques, such as keyword research and optimization, creating high-quality content, and building backlinks.

To implement SEO best practices for your online store, start by conducting keyword research to find out what terms people are searching for when looking for products like yours. Use these keywords throughout your website's content and meta tags.

Create high-quality product descriptions highlighting key features and benefits while incorporating customer reviews and social proof. Make sure your website is mobile-friendly and has a fast loading speed.

2. Utilizing social media marketing

Social media platforms like Facebook, Instagram, Twitter, and Pinterest can be powerful tools for driving traffic to your online store. Create business accounts on these platforms and post regularly about your products.

Use engaging visuals such as high-quality product images or videos to showcase your products in action. Run social media ads targeting specific demographics or interests related to your products.

3. Running pay-per-click (PPC) ads

PPC advertising involves placing ads on search engine results pages or other websites and paying each time someone clicks on the ad. This can be an effective way to drive targeted traffic to your online store.

Start by selecting relevant keywords for your ads and creating compelling ad copy highlighting your products' benefits. Set a budget for your PPC campaign and monitor its performance regularly to make adjustments as needed.

4. Partnering with influencers and affiliates

Influencers and affiliates can help promote your products to their followers and audiences. Look for influencers or bloggers with a similar target audience to your online store and contact them about a potential partnership.

Affiliates can also promote your products through their own websites or social media channels in exchange for a commission on sales. Consider joining an affiliate network like Amazon Associates or ShareASale to find potential partners.

Providing Excellent Customer Service

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When selling products online, excellent customer service is key to building a loyal customer base. This means offering multiple communication channels such as email, phone, and live chat so customers can easily get in touch with you. Providing thorough product information and FAQs on your website can also help answer common questions and alleviate concerns.

Another way to provide top-notch customer service is by offering free shipping and returns. This makes the purchasing process more convenient for customers and shows that you stand behind your products. Personalizing the customer experience by sending personalized emails or offering exclusive discounts can also help build a strong relationship with your customers.

1. Offering multiple communication channels

Multiple communication channels are essential for providing excellent customer service in online sales. Customers should be able to easily reach out to you through email, phone, or live chat if they have any questions or concerns about your products or services. By being available through various channels, you can ensure that customers feel supported throughout their buying journey.

2. Providing thorough product information and FAQs

Providing thorough product information and FAQs on your website can help answer common questions that potential customers may have before making a purchase. This saves both parties time and helps alleviate any concerns about the product's quality or functionality.

3. Offering free shipping and returns

Offering free shipping and returns is a great way to provide added value to your customers while also showing that you stand behind your products. Customers are more likely to make a purchase if they know they can return it hassle-free if it doesn't meet their expectations.

4. Personalizing the customer experience

Personalizing the customer experience through personalized emails or exclusive discounts can help build a strong relationship with your customers while also increasing brand loyalty. By showing that you value their business, customers are more likely to return for future purchases.

Start Selling Products Online Today!

Selling products online is an incredibly lucrative business opportunity that requires careful planning and execution. By following the tips outlined in this article, you can create a successful online store that generates consistent revenue and customer satisfaction.

Having a strong online presence is crucial for any business looking to sell products online. With billions of people using the internet every day, it's essential to establish your brand and reach out to potential customers through various digital channels.

Strikingly is an exceptional tool for anyone looking to sell products online. With its user-friendly interface and robust features, Strikingly allows you to easily create a professional-looking website. You can customize your storefront, manage your inventory, and process payments all in one place.

Here are 5 quick steps to start selling products online today with Strikingly:

1. Sign up for a Strikingly account. It's free to get started.

2. Pick a stylish template. Choose from a variety of mobile-optimized templates to showcase your products.

3. Add your products. Easily import your products, include photos, descriptions, and prices.

4. Set up payments.Integrate with Stripe, PayPal, or other payment platforms to accept payments.

5. Launch your store! Customize the final details, then click “Publish” to go live and start selling online.

Selling products online is an exciting adventure that requires hard work, dedication, and creativity. However, with the right tools and strategies at your disposal – like Strikingly – anyone can create a thriving e-commerce business from scratch!

What are you waiting for? Start selling online today!