Revamp Your Online Presence: A 5 Step Website Redesigning Process

Your website is the face of your brand on the internet and needs to make a great impression on your potential customers. A well-designed website can be a game-changer for your business, helping you attract new customers, boost engagement, and increase sales. But, if your current website looks outdated, cluttered, or difficult to navigate, it's time for a revamp.

In this guide to website redesigning, we'll take you through a step-by-step process to transform your online presence and give your website the makeover it deserves.

Step 1: Preparing for Redesign

Website redesigning is a crucial step towards improving the performance of your website. It involves a lot of planning, research, and analysis to ensure that the new website meets the needs of your target audience. In this section, we will discuss some essential steps that you need to take before embarking on a website redesigning project.

Conducting Website Audit

The first step in preparing for a website redesign is thoroughly auditing your existing website. This involves reviewing all the pages on your site, checking for broken links, outdated content, slow-loading pages, and other issues that may affect user experience.

By conducting an audit, you can identify areas that need improvement and prioritize them accordingly. You can also use tools like Google Analytics to gather data on user behavior, such as bounce rates and time spent on each page.

Setting Goals for Website Redesign

Before starting any website redesigning project, setting clear goals and objectives is essential. These goals should align with your overall business objectives and be specific, measurable, achievable, relevant, and time-bound.

For example, your goal is to increase conversions on your site by 20%. In that case, you need to identify strategies to help you achieve this goal, such as optimizing landing pages or improving call-to-action (CTA) placement.

Analyzing User Behavior on Website

Understanding how users interact with your website is essential to creating a user-friendly experience. By analyzing user behavior using tools like heat maps or surveys, you can gain insights into what users are looking for and how they navigate your site.

This information can help you make informed decisions about layout design or content placement based on what users are interested in seeing first.

Creating a Website Redesign Plan

With all the information gathered from conducting an audit and analyzing user behavior on your site, it's time to create a website redesigning plan. This plan should include the project scope, timeline, budget, and resources needed.

It's crucial to involve all stakeholders in the planning process to ensure everyone is on board with the project goals and objectives. The plan should also be flexible enough to accommodate changes that may arise during the redesign process.

Preparing for a website redesign is critical to creating a user-friendly website that meets your business objectives. By conducting an audit, setting clear goals, analyzing user behavior on your site, and creating a comprehensive redesign plan, you can ensure that your new website will successfully attract and engage users.

Step 2: Designing User-friendly Website

Image taken from Strikingly

Designing a user-friendly website is crucial for the success of any online business. A website that is easy to navigate, visually appealing, and responsive can lead to higher engagement and conversion rates. This section will discuss the importance of responsive design, choosing the right color scheme, creating a visually appealing website, and designing an easy-to-navigate website.

Importance of Responsive Design

Responsive design is a critical element in website redesigning. With more people accessing websites through mobile devices, it's essential to have a responsive design that adjusts to different screen sizes. A responsive design ensures that your website looks great on any device, whether a desktop computer or a smartphone.

Moreover, Google prioritizes mobile-friendly websites in its search engine results pages (SERPs). Having a responsive design can also improve your SEO ranking and attract more traffic to your site.

Choosing the Right Color Scheme

Choosing the right color scheme for your website can significantly impact user experience. Colors evoke emotions and influence how users perceive your brand. Therefore, choosing colors that align with your brand identity and resonate with your target audience is essential.

For example, if you're targeting young adults or children, you might want to use bright colors that convey energy and playfulness. On the other hand, if you're targeting professionals or corporate clients, you might want to use more subdued colors that convey professionalism and sophistication.

Creating Visually Appealing Website

A visually appealing website can capture users' attention and keep them engaged with your content longer. To create a visually appealing website redesigning strategy:

1) Use high-quality images. High-quality images make your website look professional and credible.

2) Use whitespace. Whitespace helps break up text blocks and makes your content easier to read.

3) Use typography. Typography can enhance readability and help guide users through your content.

4) Use visual hierarchy. Visual hierarchy helps users quickly identify important information on your website.

Designing Easy-to-Navigate Website

Designing an easy-to-navigate website is crucial for user experience. Users should be able to find what they're looking for quickly and intuitively. To design an easy-to-navigate website:

1) Use clear navigation menus. Navigation menus should be easy to read and understand.

2) Use breadcrumbs. Breadcrumbs help users keep track of where they are on your site.

3) Use the search functionality. Search functionality can help users quickly find the content they're looking for.

4) Use call-to-action buttons. Call-to-action buttons can guide users toward the next steps in their journey on your website.

Designing a user-friendly website is essential for the success of any online business. A responsive design, the right color scheme, a visually appealing design, and easy navigation can significantly impact user experience and lead to higher engagement and conversion rates. Following these website redesign tips, you can create a website that resonates with your target audience and helps you achieve your business goals.

Step 3: Creating Compelling Content

Image taken from Strikingly

When it comes to website redesigning, creating compelling content is crucial. A well-designed website can attract visitors, but the content keeps them engaged and encourages them to take action. In this section, we'll explore some tips for crafting effective headlines, writing engaging website copy, incorporating CTAs on your website, and utilizing keywords for SEO.

1. Craft Effective Headlines

Your headlines are the first thing visitors see when they land on your website. They should be attention-grabbing and convey what your content is about. When crafting headlines for your website redesign, keep them short and sweet - ideally 6-8 words or less. Use active language and avoid cliches or jargon that may confuse or turn off potential visitors.

2. Write Engaging Website Copy

Once you've captured a visitor's attention with an effective headline, keeping them engaged with the rest of your website copy is important. Your copy should be clear, concise, and easy to read. Use bullet points and subheadings to break up large blocks of text and make it easier for visitors to scan your content.

Ensure your copy speaks directly to your target audience - use language they understand and address their pain points or concerns. Finally, don't forget to include a clear call-to-action (CTA) at the end of each page or post.

3. Incorporate CTAs on the Website

CTAs are essential to any successful website redesign strategy - they encourage visitors to take action after reading your content. Whether you want them to sign up for a newsletter, download an ebook or make a purchase, CTAs help guide visitors toward the next step in their journey on your site.

When incorporating CTAs on your website, make sure they stand out visually - use contrasting colors or bold fonts so they can't be missed. Keep the language simple and clear, and avoid using too many CTAs on a single page.

4. Utilize Keywords for SEO

Utilizing keywords for SEO is an integral part of any website redesigning strategy. By targeting specific keywords related to your business or industry, you can improve your website's visibility in search engine results pages (SERPs).

When selecting keywords for your website redesign, focus on long-tail keywords - these are more specific and less competitive than generic terms. Use them naturally throughout your content - but don't overdo it. Keyword stuffing can hurt your SEO efforts.

By following these tips for creating compelling content during your website redesign, you'll be well on your way to attracting and engaging visitors.

Image taken from Strikingly

Step 4: Testing and Launching Website

After designing a user-friendly website and creating compelling content, the next step is to test and launch your website. This process is crucial to ensure your website functions properly before it goes live. Here are some tips on how to test and launch your website successfully.

Conducting Website Testing

Before launching your website, it's essential to conduct thorough testing to ensure all features work as expected. Start by checking your site's links, buttons, forms, and images. Make sure that they are all functional and lead to the correct pages.

Next, test your site's loading speed on different devices and browsers. Slow loading times can negatively impact user experience and SEO rankings. Use tools like Google PageSpeed Insights or GTmetrix to analyze your site's loading speed.

Test your site's compatibility with devices like desktops, laptops, tablets, and smartphones. This will ensure that users can access your site from any device without any issues.

Ensuring Website Is Mobile-Friendly

With the rise of mobile devices, it's crucial for websites to be mobile-friendly. Make sure that your website design is responsive so that it can adapt to different screen sizes seamlessly.

Test your site on different mobile devices with varying screen sizes to ensure that it looks good on all of them. You can use tools like Responsinator or BrowserStack for cross-device testing.

Launching Website On Time

Once you've completed testing and made the necessary changes, it's time to launch your website! Set a specific launch date and communicate it clearly with the team members involved.

Make sure that all necessary files, such as images or videos, are uploaded correctly, and all pages are linked correctly before launching the site.

Analyzing Website Traffic After Launch

After launching the website, monitor its traffic using tools like Google Analytics or Strikingly's built-in analytics. This will help you understand how users interact with your site and identify areas for improvement.

Monitor metrics such as bounce rate, time on site, and conversion rate. Use this data to make informed decisions about future website improvements.

Testing and launching a website is a crucial step in the website redesigning process. By following these tips, you can ensure that your website functions properly and provides the best user experience possible. Don't forget to analyze your website traffic after launch to continue making improvements over time.

Image taken from Strikingly

Step 5: Maintaining Website

Maintaining your website is just as important as redesigning it. Once your website is launched, you must ensure it stays up-to-date and performs well. Here are some tips on how to maintain your website after a redesign.

Update Your Website Regularly

One of the most important things you can do to maintain your website is to update it regularly. This includes updating content, images, and plugins. Regular updates will keep your website fresh and relevant, which will help improve its ranking in search engines.

Monitor Your Website Performance

Monitoring your website's performance is crucial for maintaining its success. You should regularly check site speed, bounce rate, and conversion rate. This information will help you identify any issues that need to be addressed and make improvements where necessary.

Troubleshoot

Website Issues Immediately

Even with regular maintenance, issues can still arise with your website. Having the plan to troubleshoot these issues quickly and effectively is essential. This may involve working with a web developer or utilizing resources such as online forums or support from Strikingly.

Utilize Strikingly’s Support Resources

If you're using Strikingly for your website redesign, plenty of support resources are available to help you maintain your site post-launch. These include tutorials, forums, and customer support via email or live chat.

Maintaining your redesigned website is as important as the initial redesign process. By updating content regularly, monitoring performance metrics, troubleshooting issues quickly and effectively, and utilizing Strikingly's support resources when needed, you can ensure that your website continues to perform well long after its launch.

If you're planning a website redesign or looking for tips on maintaining one that has already launched, follow this guide to ensure success!

Conclusion

Website redesigning is essential to creating a user-friendly website that attracts and retains visitors. A well-designed website can help businesses achieve their goals by increasing traffic, improving user experience, and generating leads.

A user-friendly website is crucial for the success of any online business. It not only helps to improve the overall brand image but also ensures that visitors have a seamless experience while navigating through the site. This can lead to increased engagement and, ultimately, more conversions.

If you're considering a website redesign, you should keep several tips and strategies in mind to ensure your efforts succeed. Conducting a thorough audit of your existing site, setting clear goals, analyzing user behavior, creating a plan, and designing for responsiveness and ease of navigation are some key areas to focus on.

Compelling content is another essential aspect of an effective website redesign strategy. Crafting effective headlines, writing engaging copy with relevant keywords, and incorporating CTAs can help improve your search engine rankings while keeping your visitors engaged.

Finally, once your new site is ready to launch, testing is vital to ensure everything works as expected. You should also monitor performance regularly and troubleshoot any issues that arise.

At Strikingly, we understand the importance of having a user-friendly website that meets the needs of both businesses and visitors alike. Our easy-to-use platform provides everything you need to quickly create an effective online presence without compromising quality or functionality.

What are you waiting for? Get started on redesigning your website today with Strikingly!