Product Photos That Sell: How to Make Your Products Irresistible

As a savvy online entrepreneur, you already know that product photography is essential to your e-commerce strategy. In fact, it can make or break a sale.

That's why we've put together this comprehensive guide to give you all the tools and inspiration you need to create beautiful and effective product images to boost your sales and grow your business. And if you're using Strikingly as your website builder, we've got some great tips on optimizing your photos for maximum impact.

Let's dive in and discover some amazing product photography ideas that will help you showcase your products in the best possible light!

Visually Appealing Product Photos – They are Important!

As an online seller, you know that customers can't touch or feel your products before they buy them. That's why high-quality product photos are crucial for giving them a sense of what they're getting. When done right, product images can evoke emotions and inspire trust in potential buyers.

Strikingly: Showcase Your Best Product Photos

If you're using Strikingly as your website builder, you have access to a wide range of features and tools that can help you create beautiful and effective product pages with ease. From customizable templates to built-in photo editors, Strikingly has everything you need to showcase your products in the best possible way.

In this guide, we'll cover everything from the psychology behind successful product photography to practical tips for capturing stunning images of your products. We'll also explore the best practices for editing your photos and using videos to boost sales. And if you're interested in A/B testing, we've got you covered there too! Let's get started and discover how to create product photos that sell.

The Science of Product Photography

Product photography is not just about taking a picture of your product and posting it online. There's a science behind it that can make or break your sales. In this section, we'll dive into the psychology of product photos, the importance of clear, high-quality images, the power of context in product photos, and the role of color in product photos.

The Psychology of Product Photos

Product photos can evoke emotions in your potential customers that can influence their buying decisions. A well-crafted product photo can create desire and urgency in your customers' minds. For example, if you're selling a luxury watch, you want to create an image that conveys prestige and sophistication.

Image taken from Strikingly

On the other hand, if you're selling a fun and casual product like a beach ball or sunglasses, you want to create an image that conveys relaxation and enjoyment. Understanding your target audience's emotions and desires is key to creating effective product photos.

The Importance of Clear, High-Quality Images

Clear and high-quality images are crucial for showcasing your products in the best light possible. Blurry or low-resolution images can turn off potential customers and make them question the quality of your products.

Investing in professional-grade equipment or hiring a professional photographer may seem expensive initially, but think about it as an investment in your business's success. Your products deserve to be presented in the best light possible.

The Power of Context in Product Photos

Context is everything when it comes to product photography ideas. Your products don't exist in a vacuum; they're meant to be used or consumed by people with specific needs or desires.

For example, if you're selling kitchenware, show how they look when used during cooking time instead of just showing them on the shelf alone. This helps potential customers visualize how they would use your products in their own lives.

The Role of Color in Product Photos

Color is a powerful tool in product photography. Different colors can evoke different emotions and moods. For example, blue is associated with trust and reliability, while red is associated with passion and excitement.

Image taken from Strikingly

Choosing the right colors for your product photos can help you convey the right message to your potential customers. Ensure that your chosen colors are consistent with your brand identity and messaging.

Understanding the science behind product photography can help you create compelling images that drive sales. Remember to focus on the psychology of your target audience, invest in high-quality equipment or professional photographers, use context to showcase your products' benefits, and choose colors that align with your brand identity.

Best Practices for Product Photography

When it comes to product photography, certain best practices can help you capture stunning images of your products. From lighting to composition, here are some tips and tricks to keep in mind:

Lighting Tips for Capturing Stunning Product Photos

Good lighting is essential for capturing high-quality product photos. Natural light is often the best choice, as it creates a soft, even glow that reveals the details of your products. If you're shooting indoors, try to position your products near a window or use a lightbox to create a similar effect.

Avoid using harsh overhead lights or flash photography, as this can create unflattering shadows and reflections on your products. Instead, use diffused lighting sources like softboxes or umbrellas to create a more even and natural-looking light.

Composition Rules for Product Photos

Composition is another important aspect of product photography that can make or break your images. Follow these basic rules to create visually appealing product shots:

1) Use the rule of thirds. Divide your frame into thirds horizontally and vertically, and place your subject at one of the intersections.

2) Create depth. Use foreground elements like props or blurred backgrounds to add depth and interest to your shots.

3) Keep it simple. Avoid cluttered backgrounds or too many props that distract from your main subject.

Background Choices that Enhance Your Products

The background you choose for your product photos can greatly impact how customers perceive them. Consider these options when choosing a background:

1) White background. A clean white background is a classic choice that puts all the focus on your product.

2) Lifestyle setting. Showcasing products in real-life settings can help customers envision themselves using them.

3) Textured backdrop. Adding texture or pattern to your background can add interest without being too distracting.

Props and Accessories to Add Interest to Your Product Photos

Props and accessories can greatly add visual interest to your product photos. Just be sure to choose items that complement your products rather than compete with them. Some ideas include:

1) Plants or flowers. Adding a touch of greenery can create a fresh, natural look.

2) Textured fabrics. Use fabrics like burlap or linen to add texture and depth to your shots.

3) Related objects. Including related objects like books or tools can help customers imagine how they might use your products.

Image taken from Strikingly

By following these best practices for product photography, you'll be well on your way to creating stunning images that showcase your products in the best possible light.

Editing Your Product Photos

Editing your product photos is an essential step in creating visually appealing and high-quality images that will attract potential customers. Whether you're a beginner or a professional, basic and advanced editing tools are available to help you enhance your product photos.

Basic Editing Tools for Beginners

For beginners, there are several basic editing tools that can be used to improve the quality of your product photos. These include adjusting brightness and contrast, cropping and resizing, and removing unwanted elements from the background.

One of the most important things to keep in mind when editing your product photos is to avoid over-editing. This can make your images look unrealistic and unappealing to potential customers.

Advanced Editing Tools for Professional-Grade Photos

For those who want to take their product photography ideas to the next level, several advanced editing tools can help you create professional-grade images. These include using layers and masks, adjusting color saturation and hue, and adding special effects such as shadows or reflections.

However, it's important not to rely too heavily on these advanced tools as they can sometimes detract from the overall quality of your product shot.

How to Optimize Your Photos for Web Use

When it comes to optimizing your product images for web use, several factors need to be taken into consideration. These include file size, image resolution, and image format.

To ensure that your product photos load quickly on your website without sacrificing quality, it's recommended that you compress them using a tool such as Adobe Photoshop or Lightroom before uploading them.

The Importance of Consistency in Your Editing Process

Consistency is key when it comes to creating a cohesive brand image through your product photography. This means using similar lighting setups, backgrounds, props, and editing styles across all of your images.

By maintaining consistency in your editing process, you'll be able to create a recognizable brand image that will help you stand out from your competitors and attract more customers.

Image taken from Strikingly

Editing your product photos is an important step in creating visually appealing, high-quality images to help you sell more products. Whether you're a beginner or a professional, basic and advanced editing tools are available to help you enhance your product photos. Remember to optimize your photos for web use and maintain consistency in your editing process to create a cohesive brand image.

Using Product Videos to Boost Sales

Product videos are an excellent way to showcase your products and increase sales. They allow you to provide a more immersive experience for potential customers, giving them a better idea of what your product looks like and how it works. Here are some benefits of using product videos:

1. Product videos can help increase customer engagement with your website. Visitors who watch a video on your site are more likely to stay longer and explore other pages, leading to increased time spent on-site and potentially higher conversion rates.

2. Videos can help build trust with potential customers by providing a more personal touch. By showing the product in action or demonstrating its features, customers can better understand what they're buying and feel more confident in their purchase decision.

3. Product videos can be shared across social media platforms, increasing brand awareness and driving traffic to your website.

When creating engaging product videos, there are several tips you should keep in mind.

• Make sure the video is short and sweet - no longer than two minutes if possible.
• Focus on highlighting the product's key features that set it apart from competitors.
• Consider using music or voiceovers to add an emotional element to the video.

To feature product videos on your website effectively, make sure they are prominently displayed on relevant pages such as the homepage or product pages. It's also important to optimize the video for web use by compressing it without sacrificing quality.

Measuring the impact of product videos on sales is essential for determining their effectiveness. You can track metrics such as views, engagement rate (likes/comments/shares), and conversion rates from visitors who watched the video compared to those who didn't.

Incorporating engaging product videos into your marketing strategy can significantly increase customer engagement and boost sales. By following these tips for creating effective videos and measuring their impact accurately, you'll be on your way to success.

A/B Testing Your Product Photos

What is A/B testing?

A/B testing is a process of comparing two versions of a webpage or product to determine which one performs better. It involves creating two versions of your product photos, where one serves as the control and the other as the variation. The control group will remain unchanged, while the variation group will have one or more elements altered. A/B testing can help you identify which version of your product photo resonates better with your target audience, leading to increased conversions and sales.

Setting up A/B Testing for Your Product Photos

Before setting up an A/B test for your product photos, you need to define what you want to test and what metrics you'll use to measure success. You can use tools like Google Optimize, Optimizely, or VWO to set up and run your tests. Start by creating two versions of your product photo with different elements such as background color, lighting, composition rules, or props.

What to Measure in A/B Testing

When running an A/B test on your product photos, there are several metrics you can track such as click-through rates (CTR), bounce rates, conversion rates, time spent on page, and revenue generated per visitor. These metrics will help you determine which version of your product photo is more effective in engaging visitors and driving conversions.

Making Data-Driven Decisions

Once you've run an A/B test on your product photos and collected enough data, it's time to analyze the results and make data-driven decisions based on them. If one version outperforms the other in terms of conversion rate or revenue generated per visitor, then that version should be adopted permanently across all pages featuring that particular product shot.

Running an A/B test on your product photos can provide valuable insights into what works and what doesn't for your target audience. By using A/B testing, you can optimize your product photography ideas and create visually appealing product images that drive more conversions and sales. So, start experimenting with your product photos today and watch your business grow!

Take Stunning Product Photos Today

Image taken from Strikingly

Product photos are a crucial part of any e-commerce website. They can make or break a sale, so it's important to get them right. In this guide, we've covered everything from the science of product photography to best practices for capturing stunning product photos. We've also discussed editing your photos and using videos to boost sales.

When it comes to creating irresistible product photos, there are a few things you need to keep in mind. First, make sure your images are clear and high-quality – this means investing in good lighting equipment if necessary. Second, think carefully about context – what message do you want your images to convey? Finally, don't be afraid to experiment with props and accessories – they can add interest and personality to your shots.

Now that you know the importance of visually appealing product photos, it's time to take action! Start by reviewing our best practices for capturing stunning product shots, then experiment with different editing tools until you find the perfect look for each image. And don't forget about A/B testing – it's a great way to measure the impact of your photos on sales and make data-driven decisions about how to improve them.

With a little effort, you can create product photos that sell!