Maximize Conversions with a High-Performing Landing Page That Converts

In today's digital landscape, having a high-performing landing page is crucial for any business or organization. A landing page is the first point of contact for potential customers and plays a significant role in converting visitors into leads or customers.

A Landing Page that Converts: Why is that Important?

A well-designed landing page can make all the difference in increasing conversions. It serves as a virtual storefront, capturing visitors' attention and guiding them towards taking action, such as purchasing, signing up for a newsletter, or filling out a contact form. A high-performing landing page has the power to engage and persuade visitors, ultimately leading to higher conversion rates and business success.

Creating Landing Pages that Convert = Increased Conversions

When it comes to creating a landing page that converts, design is key. A visually appealing layout and color scheme can create an inviting and professional impression, instantly capturing visitors' attention. Compelling visuals such as images or videos can further engage visitors and convey important information about your offering.

Optimizing your landing page for mobile responsiveness is crucial in today's mobile-driven world. With more people accessing websites on their smartphones or tablets, ensuring that your landing page looks great and functions seamlessly on all devices is essential for maximizing conversions.

Crafting an irresistible call-to-action (CTA) is vital in driving conversions on your landing page. A strong and clear CTA prompts visitors to act immediately by providing clear instructions on what they must do next.

With these key elements in mind, let's explore how you can create an effective landing page that converts using Strikingly - an intuitive website builder designed to create high-converting landing pages.

How to Make a Landing Page Tip #1: Understand the Basics of a Landing Page

Image taken from Strikingly - Macro Template

A landing page is a standalone web page that is specifically designed to convert visitors into leads or customers. Its purpose is to capture the attention of visitors and guide them towards taking a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form.

When creating a landing page that converts, there are several key elements that you should include. Firstly, a clear and concise headline that immediately grabs the visitor's attention and communicates the value of your offering. This headline should be compelling and address your target audience's pain points or desires.

Additionally, your landing page should have a visually appealing design that is easy to navigate. Use eye-catching colors and choose a layout that guides visitors toward your call-to-action (CTA). Including relevant images or videos can also help engage visitors and convey your message effectively.

Lastly, having clear and compelling headlines throughout your landing page is crucial. These headlines should reinforce the value proposition of your offering and provide further information about what visitors can expect. Using persuasive language and highlighting the benefits of your product or service can increase the likelihood of conversions.

How to Make a Landing Page Tip #2: Design a Landing Page that Converts

Image taken from a Strikingly user's website - Natural Shilajit

Choosing the Right Layout and Color Scheme

When designing a landing page that converts, choosing the right layout and color scheme is crucial. The layout should be clean, organized, and visually appealing for a positive user experience. A cluttered or confusing layout can quickly turn visitors away.

The appropriate color scheme is also essential for creating an attractive landing page. Colors evoke emotions and can influence how visitors perceive your brand or offer. Consider using colors that align with your brand's identity and evoke the desired emotions in your target audience.

Utilizing Compelling Visuals to Engage Visitors

Incorporating compelling visuals on your landing page can significantly enhance engagement and capture visitors' attention. High-quality images or videos of your product or service can help convey its value and benefits.

Visuals should be relevant, eye-catching, and support the overall message of your landing page. They should also be optimized for fast loading times to prevent delays leading to visitor frustration.

Optimizing for Mobile Responsiveness

With the increasing use of mobile devices, optimizing your landing page for mobile responsiveness is critical in ensuring a seamless user experience across different screen sizes. Mobile optimization involves adjusting font sizes, button placement, and image sizes to fit smaller screens without compromising usability.

By making your landing page mobile-friendly, you can reach a wider audience and increase conversions from users browsing on their smartphones or tablets.

How to Make a Landing Page Tip #3: Craft an Irresistible Call-to-Action

Image taken from Strikingly - Lotus Catering

Importance of a Strong and Clear Call-to-Action

A strong and clear call-to-action (CTA) is crucial for a landing page that converts. It serves as the guiding force that directs visitors towards taking the desired action, whether it's making a purchase, signing up for a newsletter, or downloading a resource. A well-crafted CTA leaves no room for confusion or ambiguity and compels visitors to take immediate action.

To create an effective CTA, it's important to use action-oriented language to communicate what users should do next. For example, phrases like Buy Now, Sign Up Today, or Download Your Free Guide can create a sense of urgency and encourage visitors to take the desired action.

Strategies for Creating Compelling CTA Buttons

One strategy for creating compelling CTA buttons is to make them visually appealing and stand out on the page. Using contrasting colors that complement the overall color scheme of the landing page can draw attention to the button and make it more clickable.

Additionally, optimizing the size and placement of the CTA button is essential. It should be large enough to be easily noticeable but not overpowering or overwhelming. Placing it in a prominent position on the page, such as above the fold or at the end of a persuasive copy, ensures visitors won't miss it.

Furthermore, using persuasive words and phrases in your CTA can make it more compelling. For instance, instead of using generic phrases like Submit or Click Here, consider using more engaging language like "Get Started Now" or "Unlock Exclusive Access."

Implementing Urgency and Scarcity Techniques

Implementing urgency and scarcity techniques in your call-to-action can create a sense of FOMO (fear of missing out) among visitors, motivating them to take immediate action.

One way to create urgency is using time-limited offers or limited stock notifications. Phrases like Limited Time Offer or Only 5 Spots Left can create a sense of urgency and encourage visitors to act quickly.

Scarcity techniques involve highlighting the exclusivity or uniqueness of your offering. For example, using phrases like Exclusive VIP Access or Limited Edition can make visitors feel special and more inclined to take action.

By incorporating these strategies into your call-to-action, you can create a sense of urgency, increase conversions, and ultimately build a landing page that converts effectively.

How to Make a Landing Page Tip #4: Write Persuasive Copy for Your Landing Page

Image taken from Strikingly

Writing persuasive copy that resonates with your target audience is crucial to create a high-converting landing page. By understanding their pain points, highlighting the benefits and value proposition of your offering, and utilizing social proof and testimonials, you can build trust and encourage visitors to take action.

Understanding Your Target Audience and Their Pain Points

Before writing the copy for your landing page, it is essential to have a deep understanding of your target audience. Identify their pain points, challenges, and desires to craft a message that speaks directly to them. You can capture their attention and make them feel understood by addressing their needs.

For example, if you are promoting a weight loss program, understand the struggles people face when trying to lose weight, such as lack of motivation or failed attempts with other programs. Tailor your copy to address these pain points by offering solutions and showcasing how your program can help them overcome these challenges.

Highlighting the Benefits and Value Proposition of Your Offering

Once you have identified your audience's pain points, it's time to highlight the benefits and value proposition of your offering. Clearly communicate how your product or service can solve their problems or fulfill their desires.

Focus on the unique selling points that set your offering apart from competitors. Is it faster? More affordable? Does it provide exclusive features? Highlight these advantages concisely and compellingly to grab attention.

For instance, if you are selling a productivity app, emphasize how it can save time by streamlining tasks and increasing efficiency. Showcase specific features like task management tools or integrations with popular software platforms that make it stand out from similar apps.

Utilizing Social Proof and Testimonials to Build Trust

One effective way to build trust with potential customers is by incorporating social proof and testimonials into your landing page copy. People are more likely to trust the experiences and opinions of others who have already benefited from your product or service.

Include testimonials from satisfied customers, case studies, or reviews that highlight the positive outcomes achieved through your offering. This social proof adds credibility and reassures visitors that they can expect similar results.

For example, include a testimonial from a customer who successfully lost weight using your program. Share their story, their challenges, and how your program helped them achieve their goals. This real-life example will resonate with others who are seeking similar results.

By understanding your target audience's pain points, highlighting the benefits and value proposition of your offering, and utilizing social proof and testimonials to build trust, you can create persuasive copy that converts visitors into customers on your landing page.

How to Make a Landing Page Tip #5: Optimize Your Landing Page for SEO

Image taken from Strikingly

Selecting Relevant Keywords for Your Landing Page

Choosing relevant keywords that align with your target audience's search intent is essential to optimize your landing page for SEO. Conduct thorough keyword research to identify your potential customers' terms and phrases when searching for products or services like yours. Incorporate these keywords naturally throughout your landing page content, including in headings, subheadings, body text, and image alt tags.

Optimizing Meta Tags and Headings

Meta tags and headings are crucial in optimizing your landing page for search engines. Craft compelling meta titles and descriptions that accurately reflect the content on your page while enticing users to click through from search engine results pages (SERPs). Include your target keywords in these meta tags to improve their relevance.

Similarly, optimize your headings by incorporating relevant keywords. Use H1 tags for the main heading of your landing page and H2 or H3 tags for subheadings. This helps search engines understand the structure of your content and improves its visibility in organic search results.

Incorporating Internal and External Links for Better Search Visibility

Internal linking refers to linking relevant pages within your website together. By strategically linking from one page to another, you can guide visitors through a logical flow of information while also improving search engine visibility. Include internal links on your landing page that lead users to other relevant pages on your website.

Additionally, incorporating external links can enhance your landing page's credibility while improving its SEO performance. Linking to reputable sources or industry influencers adds value to the user experience and signals trustworthiness to search engines.

How to Build a Landing Page that Converts with Strikingly

Image taken from Strikingly

Strikingly is a user-friendly website builder that offers powerful tools for creating high-converting landing pages. Whether you're a beginner or an experienced marketer, Strikingly provides all the necessary features to help you build a landing page that converts.

What is Strikingly?

Strikingly is a website builder allowing users to create stunning websites and landing pages without coding knowledge. It offers a drag-and-drop interface, making it easy to customize your landing page according to your brand's unique style and design preferences.

6 Benefits of Using Strikingly for Landing Pages

1. User-Friendly Interface. With its intuitive interface, Strikingly makes it easy for anyone to create a professional-looking landing page in minutes.

2. Mobile Responsiveness. Strikingly ensures your landing page looks great on all devices, including smartphones and tablets. This is crucial as more and more users access websites through mobile devices.

3. SEO Optimization. Strikingly provides built-in SEO tools that allow you to optimize your landing page for search engines. You can easily add relevant keywords, meta tags, and headings to improve your search visibility.

4. Integration with Marketing Tools. Strikingly seamlessly integrates with popular marketing tools like Mailchimp and Google Analytics, allowing you to track conversions and analyze the effectiveness of your landing page.

5. Fast Loading Speed. A slow-loading landing page can negatively impact user experience and conversion rates. With Strikingly's fast hosting infrastructure, your landing page will load quickly, keeping visitors engaged.

6. Reliable Customer Support. If you encounter any issues or have questions while building your landing page on Strikingly, their customer support team can assist you through live chat or email.

How to Create Landing Pages that Convert with Strikingly

1. Sign up for a Strikingly account and choose a template that suits your needs.

2. Customize the template by adding branding elements, such as your logo, color scheme, and fonts.

3. Write compelling copy that highlights the benefits and value proposition of your offering. Use persuasive language to address your target audience's pain points.

4. Incorporate eye-catching visuals, such as images or videos, to engage visitors and make your landing page visually appealing.

Image taken from Strikingly

5. Create a strong and clear call-to-action (CTA) button that stands out on the page. Use action-oriented language and design it to compel visitors to take the desired action.

6. Optimize your landing page for mobile responsiveness by previewing it on different devices and making necessary adjustments.

7. Utilize SEO techniques by selecting relevant keywords for your landing page's content, optimizing meta tags and headings, and incorporating internal and external links.

8. Test your landing page's performance by analyzing data from tools like Google Analytics or Strikingly's built-in analytics feature. Make necessary tweaks based on the insights gained to improve conversions.

By following these step-by-step instructions using Strikingly, you can learn how to build a landing page that effectively captures leads and drives conversions.

Conclusion

Image taken from Strikingly

Building a landing page that converts is crucial for the success of your online business or marketing campaign. By following the tips and strategies outlined in this guide, you can create a high-performing landing page that engages visitors and encourages them to act.

The Strikingly website builder is one tool that can greatly simplify creating a landing page. With its user-friendly interface and customizable templates, Strikingly allows you to design and optimize your landing page for maximum conversions easily. Whether a beginner or an experienced marketer, Strikingly provides the tools and features to help you create a compelling landing page.

Additionally, keep in mind these tips for building a landing page that converts:

1. Focus on simplicity. Keep your design clean and uncluttered to avoid overwhelming visitors.

2. Use persuasive copy. Craft compelling headlines and persuasive copy that clearly communicates the benefits of your offering.

3. Incorporate social proof. Include testimonials or reviews from satisfied customers to build trust and credibility.

4. Optimize for mobile. Ensure your landing page is mobile responsive to users on different devices.

5. Create an irresistible call-to-action. Ensure your CTA stands out and clearly tells visitors what action to take.

6. Continuously test and optimize. Regularly analyze data and adjust user behavior to improve conversion rates.

By implementing these strategies, you can increase the effectiveness of your landing pages and ultimately drive more conversions for your business.