How to Plan a Website Redesign with Strikingly for Better Conversions

In today's digital landscape, a website redesign is not just a luxury—it's a necessity. As user expectations evolve and technology advances, keeping your website fresh and engaging can significantly impact your business's success. A well-executed redesign can enhance user experience, boost conversions, and drive more sales.

Importance of a Website Redesign

A website redesign is crucial, especially in maintaining relevance in your industry. Outdated designs can lead to poor user experiences, which may drive potential customers away before they even engage with your content or services. Investing in a redesign will refresh your brand’s image and create an inviting atmosphere that encourages visitors to explore further.

Key Elements for Better Conversions

When planning a website redesign for better conversions, focusing on key elements such as layout, navigation, and calls to action (CTAs) is essential. A clean and intuitive design makes it easier for users to find what they need while compelling CTAs guide them toward taking desired actions—signing up for newsletters or making purchases. By optimizing these elements during the redesign process, you can significantly increase the likelihood of converting visitors into loyal customers.

Understanding Strikingly's Role

Strikingly plays an essential role in simplifying the website redesign process with its user-friendly platform explicitly designed for those who may not have extensive technical skills. With various templates and tools at your disposal, Strikingly helps streamline the project management aspect of your redesign efforts while ensuring that you avoid common mistakes during website redesigns. By leveraging Strikingly’s features effectively, you can achieve an attractive and functional site that meets modern standards while capitalizing on the benefits of redesigning outdated websites.

Assessing Your Current Website

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Before diving into a website redesign, assessing your current site thoroughly is crucial. This evaluation will help you understand what’s working, what isn’t, and how to plan a website redesign for better conversions. Identifying issues and gathering insights can set the stage for a successful transformation.

Identifying Issues Affecting Conversions

To kick off your assessment, start by pinpointing specific issues hindering conversions on your website. Look at outdated design, confusing navigation, or slow loading times—each can significantly impact user experience and drive potential customers away. By recognizing these pain points early on, you’ll be better equipped to address them in your redesign process.

Gathering User Feedback and Analytics

Next is gathering user feedback, and site performance data are gathered and analyzed to understand better how visitors interact with your site. Utilize tools like Google Analytics to track user behavior—this will highlight pages with high bounce rates or low engagement levels. Additionally, consider conducting surveys or usability tests to collect direct feedback from users; their insights are invaluable when planning your website redesign.

Setting Clear Goals for Redesign

Once you've identified the key issues and gathered relevant data, it's time to set clear goals for your website redesign project. These objectives should focus on measurable outcomes, such as increasing conversion rates by a certain percentage or reducing bounce rates within a specified timeframe. Establishing concrete goals guides your design decisions and helps you avoid common mistakes during website redesigns by keeping the process focused and aligned with business needs.

How to Plan a Website Redesign for Better Conversions

Strikingly Website on Mobile

Planning a website redesign is crucial for improving user engagement and boosting conversions. To effectively execute this, it’s essential to understand your audience, create an intuitive layout, and implement strong calls to action. Each element significantly affects how users interact with your site and can lead to better conversion rates.

Defining Your Target Audience

Understanding your target audience can make or break your website redesign efforts. Start by gathering your potential customers' demographic data, preferences, and behaviors; this will guide you in tailoring content and design elements that resonate with them. When you know exactly who you're designing for, you can create a more personalized experience that encourages conversions.

Additionally, surveys or interviews with existing customers should be considered to gather insights about their motivations and challenges. This information will help you refine the user journey on your site, making it easier for visitors to find what they need. Defining your target audience is a foundational step in planning a successful website redesign that leads to better conversions.

Creating a User-friendly Layout

A user-friendly layout is key when thinking about how to plan a website redesign for better conversions. Your site should be easy to navigate, allowing users to find information quickly without frustration. Prioritize clear menus, logical page structures, and consistent design elements that enhance usability.

Incorporating whitespace effectively can also improve readability and help important content stand out. Remember that first impressions matter; if visitors struggle with navigation or feel overwhelmed by cluttered pages, they are likely to leave before converting into customers. A clean, organized layout keeps users engaged and supports the redesign's overall goals.

Focusing on Compelling Calls to Action

Compelling calls to action (CTAs) are essential to increase conversions in any website redesign. These prompts should be strategically placed throughout your site—ensuring they are visible without intrusive—to guide users towards desired actions like signing up or making purchases. Use action-oriented language that creates urgency or excitement around taking the next step.

Testing different CTA placements and designs can reveal what resonates most with your audience during the redesign process. Don’t forget about A/B testing; it allows you to compare variations of CTAs to optimize effectiveness based on actual user behavior data collected during the project phase of the redesign effort. Ultimately, well-crafted CTAs drive engagement and encourage visitors toward conversion goals.

Tools for Managing Website Redesign Projects

Strikingly Team Feature

Managing a website redesign can feel overwhelming, but using the right tools can streamline the process. From planning to execution, project management tools help keep your team organized and focused on your goals. They allow you to track progress, delegate tasks, and ensure everyone is on the same page.

Overview of Project Management Tools

Numerous project management tools are available that cater to different needs and preferences. Popular platforms like Trello, Asana, and Monday.com offer features such as task assignment, deadline tracking, and team communication channels. These tools help organize your website redesign and provide insights into how to plan a website redesign for better conversions by keeping everything transparent and accessible.

How Strikingly Simplifies the Process

Strikingly stands out as a user-friendly platform designed explicitly for website creation and redesign. It simplifies the entire process by offering intuitive templates that require minimal technical skills to customize effectively. Strikingly ensures you're set up for success with built-in features that address common mistakes during website redesigns—like SEO optimization and mobile responsiveness.

Collaborating Effectively with Your Team

Effective collaboration is crucial when managing a website redesign project; it ensures everyone contributes their expertise toward a common goal. Use communication tools like Slack or Microsoft Teams alongside your project management software to enhance real-time discussions about design ideas or prototype feedback. By fostering an open dialogue among team members, you can maximize the benefits of redesigning outdated websites while minimizing potential roadblocks.

Strikingly Features That Enhance Your Redesign

Strikingly Landing Page

When diving into a website redesign, having the right tools at your disposal can make all the difference. Strikingly offers a suite of features to streamline the process and enhance your website's performance. From responsive templates to built-in SEO tools, these functionalities help you achieve better conversions and avoid common mistakes during website redesigns.

Responsive Templates for Modern Design

One of Strikingly's standout features is its collection of responsive templates that cater to various industries and styles. These templates automatically adjust to different screen sizes, ensuring your site looks great on desktops, tablets, and mobile devices. With a focus on modern design principles, these templates enhance aesthetics and improve user experience—key components when planning a website redesign for better conversions.

Responsive templates can significantly reduce the time spent designing layouts from scratch. This allows you to focus more on content and functionality than grapple with technical aspects. Plus, with an attractive design that adapts seamlessly across devices, visitors will be more likely to engage with your content—boosting overall conversions. Strikingly can be a valuable tool in planning and executing a website redesign that prioritizes conversions. Here's how:

1. Analyze Your Current Website with Strikingly

• Identify Conversion Bottlenecks. Use Strikingly's built-in analytics to analyze your current website's traffic flow and user behavior. Identify pages with high bounce rates, low conversion rates, and areas where users are dropping off.
• Gather User Feedback. Incorporate user feedback into your analysis. Use Strikingly to create simple surveys or forms to gather user opinions on the current website's design, usability, and overall experience.

2. Define Your Goals with Strikingly

• Clear Conversion Objectives. Clearly define your website's primary conversion goals. Are you aiming to increase sales, generate leads, drive sign-ups, or boost brand awareness?
• Target Audience Analysis. Use Strikingly's target audience tools to refine your understanding of your ideal customer. This will inform design decisions and help you create a website that resonates with your target audience.

3. Plan Your Redesign with Strikingly

• Choose the Right Strikingly Template. Select a Strikingly template that aligns with your brand identity and supports your conversion goals. Opt for a responsive template that adapts seamlessly to different screen sizes and devices.
• Prioritize User Experience (UX). Focus on creating a user-friendly and intuitive website experience. Use Strikingly's drag-and-drop interface to easily organize content, improve navigation, and minimize distractions.
• Optimize for Conversions. Employ Strikingly's features to optimize your website for conversions.
• Clear Calls to Action (CTAs). Use prominent and persuasive CTAs throughout your website to guide users toward desired actions.
• Landing Page Optimization. Create dedicated landing pages for specific campaigns and offers using Strikingly's landing page builder.

4. Launch and Monitor with Strikingly

• Launch Your Redesigned Website. Once you're satisfied with your design, launch your new website using Strikingly's publishing tools.
• Track and Analyze Results. Continuously monitor your website's performance using Strikingly's analytics. Track key metrics such as conversion rates, bounce rates, and time on site.
• Make Data-Driven Adjustments. Use the data collected from Strikingly's analytics to make data-driven adjustments to your website. Regularly review and refine your design to ensure it continues to meet your conversion goals.

By following these steps and leveraging Strikingly's powerful features, you can plan and execute a successful website redesign that drives conversions and enhances your online presence.

Built-in SEO Tools for Better Visibility

Strikingly also comes equipped with powerful built-in SEO tools essential for improving your site's online visibility. These tools enable you to optimize meta tags, descriptions, and keywords efficiently without needing extensive technical knowledge. Effective SEO strategies are vital for website redesign since higher visibility increases traffic and potential sales.

By using these built-in features, you can ensure that your redesigned site ranks well in search engine results pages (SERPs). This directly addresses one of the common mistakes during website redesigns: neglecting search engine optimization until after launch. Instead, you can set yourself up for long-term success by prioritizing SEO from the start of your project management efforts with Strikingly’s tools.

E-commerce Integration for Increased Sales

For businesses looking to boost their online sales through their website redesign efforts, Strikingly offers seamless e-commerce integration capabilities. This feature makes it easy for users to set up an online store without needing extensive coding skills or hiring developers—perfect for those who want straightforward solutions while managing their redesign projects effectively. You can showcase products beautifully while providing customers with an easy shopping experience.

Integrating e-commerce functionality into your redesigned site allows you to sell products and track customer behavior and preferences over time—valuable insights when assessing the benefits of redesigning outdated websites. Enhancing user experience through streamlined purchasing processes and attractive product displays will likely improve conversion rates as visitors become customers more efficiently.

Utilizing Strikingly's features, such as responsive templates, built-in SEO tools, and e-commerce integration, will significantly aid in achieving a successful website redesign focused on better conversions. By avoiding common pitfalls during this phase and leveraging these resources effectively within your project management strategy, you'll be well-equipped for ongoing growth post-redesign.

Common Mistakes During Website Redesigns

Visionarycanvas Design Template

Redesigning your website can be rewarding, but it’s easy to stumble into common pitfalls that can derail your efforts. Understanding these mistakes is crucial when planning a website redesign for better conversions. Let’s explore some of the most frequent missteps that can occur during a website redesign.

Avoiding Vague Goals and Objectives

One of the biggest mistakes in any website redesign is not setting clear, measurable goals and objectives. Without specific targets, it becomes challenging to gauge the success of your redesign efforts or to know if you’re on the right track toward achieving better conversions. Establishing well-defined goals helps guide your design process and ensures everyone involved understands what success looks like.

For example, rather than stating a goal like increasing traffic, aim for something more concrete, such as boosting monthly visitors by 30% within six months. This clarity allows you to tailor your strategies effectively and measure progress accurately after implementing changes. Remember, having clear objectives is essential when using tools for managing website redesign projects since they provide direction and purpose throughout the process.

The Importance of Mobile Optimization

In today's digital landscape, neglecting mobile optimization during a website redesign is a critical error that can significantly impact user experience and conversions. With an increasing number of users accessing websites via smartphones and tablets, ensuring your site looks great and functions well on all devices is no longer optional—it's essential. Failing to prioritize mobile responsiveness may result in lost opportunities as potential customers navigate away from a poorly optimized site.

When planning your redesign, take the time to test how your new layout performs across various screen sizes; this will help you identify issues early on before launch day arrives. Additionally, remember that search engines favor mobile-friendly sites in their rankings, making this aspect vital for user experience and SEO performance. Ultimately, incorporating mobile optimization into your strategy will enhance overall engagement—a key benefit of redesigning outdated websites.

Not Considering Website Speed

Another common mistake during website redesigns is overlooking the importance of page load speed. A slow-loading site can frustrate users and lead them to abandon their visit before even viewing what you have to offer—defeating the purpose of your efforts entirely! Studies show that even a one-second delay in loading time can significantly decrease conversion rates; thus, prioritizing speed should be high on your checklist when planning a redesign.

To avoid this pitfall, ensure you're utilizing optimized images, minimizing HTTP requests, and leveraging browser caching as part of your design strategy. Tools for managing website redesign projects often include performance tracking features that allow you to monitor load times effectively throughout development phases. By addressing speed concerns early in the process, you'll create an efficient platform that encourages visitors to stay longer and engage more with your content—ultimately leading to increased conversions.

Benefits of Redesigning Outdated Websites

DesignCraft Template

Redesigning outdated websites offers numerous advantages that can significantly impact your business's online presence. A fresh website can breathe new life into your brand, making it more appealing to visitors and potential customers. By focusing on the benefits of redesigning outdated websites, you can ensure that your site looks modern and functions effectively to convert visitors into loyal customers.

Boosting First Impressions and Branding

One of the most immediate benefits of a website redesign is creating a positive first impression for visitors. An updated design reflects professionalism and attention to detail, which can enhance your brand's reputation in users' eyes. Consider how visual elements like colors, fonts, and layouts contribute to your overall branding strategy when planning a website redesign.

Moreover, a well-executed website redesign helps establish consistency across all platforms where your brand is present. This consistency builds trust with users who may encounter your brand on social media or other channels before visiting your site. Ultimately, focusing on strong branding during the redesign process increases the chances of attracting and retaining customers.

Enhancing User Experience for Visitors

User experience (UX) is crucial when designing a website for better conversions. A redesigned site should prioritize easy navigation, quick loading times, and mobile optimization—essential elements for keeping users engaged. Enhancing user experience through thoughtful design choices encourages visitors to explore more pages and spend additional time on your site.

Gathering feedback from actual users before implementing changes will help identify specific areas where their experience could be improved. Addressing these pain points during the redesign process ensures you create an environment that meets visitor expectations while driving conversions. Remember that a seamless user experience often translates into higher customer satisfaction rates and repeat visits.

Increasing Overall Engagement and Conversions

The ultimate goal of any website redesign is to increase engagement and conversions effectively. By implementing compelling calls to action (CTAs) throughout the site—emphasized in tools for managing website redesign projects—you guide users toward desired actions, such as signing up for newsletters or purchasing. A well-structured layout combined with strategic CTAs leads visitors naturally through their journey on your site.

Furthermore, an updated design allows businesses to leverage modern marketing techniques such as personalized content recommendations or interactive features like chatbots—all aimed at boosting engagement among users visiting outdated websites previously lacking these functionalities. As you work through common mistakes during website redesigns—like neglecting analytics—it’s essential to track how these changes influence user behavior post-redesign.

Embracing the benefits of redesigning outdated websites revitalizes your online image and creates opportunities for increased interaction with potential customers while driving higher conversion rates.

Conclusion

Image taken from a Strikingly user's website 

In summary, a website redesign is not just about aesthetics; it's a strategic move to improve user engagement and conversions. By understanding how to plan a website redesign for better conversions, you can create an effective strategy that aligns with your business goals. Remember, the journey doesn't end with the launch; ongoing evaluation and maintenance are crucial for sustained success.

Steps to Implement Your Redesign Strategy

Start by gathering all relevant data from user feedback and analytics tools to kick off your website redesign. This will help you identify key areas that need improvement and set clear objectives for your goals. Once you've defined these goals, outline a detailed plan that includes timelines, responsibilities, and resources required—this is where tools for managing website redesign projects come in handy.

Measuring Success Post-redesign

After launching your redesigned site, measuring its performance against the initial goals you set is essential. Use metrics such as conversion rates, bounce rates, and user engagement levels to gauge effectiveness. Regularly reviewing these metrics will allow you to identify common mistakes during website redesigns that may need addressing or adjusting strategies for better outcomes.

Ongoing Maintenance for Optimal Performance

Website maintenance is vital for keeping your site running smoothly after a redesign. Regular updates ensure security and help adapt to changing user needs and preferences over time. Additionally, by continuously optimizing your content and layout based on user feedback, you can maximize the benefits of redesigning outdated websites while maintaining high conversion rates.