How to Make Your Coming Soon Landing Page Stand Out

Are you planning to launch a new product or service soon? Then you need a coming soon landing page! This page serves as a teaser for your upcoming offering, generating buzz and excitement among potential customers even before its official release.

However, creating a coming soon landing page is not as simple as it seems. You need to avoid common mistakes and make sure your page stands out from the rest. That's why we've created this guide - to help you design and optimize a winning coming soon landing page that drives conversions.

Your Coming Soon Landing Page Matters

Your coming soon landing page is the first impression potential customers will have of your brand-new product or service. It's like a sneak peek into what's in store for them, which can pique their interest and excite them for its official launch date. Moreover, it helps you build an email list of interested leads eagerly waiting for your product/service to be released.

Common Mistakes To Avoid

One common mistake in creating a coming soon landing page is making it too complicated or cluttered with information. Remember that less is more - keep the design simple yet eye-catching, with only essential details about your offering. Another mistake is not optimizing the page for search engines - make sure you conduct keyword research and use relevant meta tags and descriptions.

This guide will cover everything you need to know about creating a successful coming soon landing page - from design tips to SEO optimization strategies, lead generation tactics, and promotion ideas. We'll also show you how easy it is to create one using Strikingly's user-friendly platform.

Now that we've covered the basics, let's dive into the nitty-gritty details of designing an effective coming soon page!

1. Design Your Coming Soon Page

Image taken from Strikingly

When it comes to designing your coming soon landing page, there are a few things you need to keep in mind.

• Keep it Simple

Your goal is to grab the attention of potential customers and entice them to learn more about your product or service. A cluttered page can be overwhelming and turn people off.

Simplicity is key when it comes to designing your coming soon page. You want potential customers to be able to quickly understand what you're offering without being overwhelmed by too much information.

One way to keep things simple is using a clean layout with plenty of white space. This allows essential elements like headlines, images, and calls-to-action (CTAs) to stand out on the page.

Another tip for keeping things simple is limiting the number of elements on the page. Stick with one or two main messages and use visuals sparingly so they don't distract from the page's main focus.

• Choose the Right Colors

You don't want to go overboard with too many colors, but a pop of color can make all the difference in catching someone's eye. Colors play an essential role in design as they can evoke emotions and create a certain mood. When choosing colors for your coming soon landing page, consider your brand's color palette and choose complementary colors that will catch people's attention.

If you're unsure where to start, consider using a tool like Adobe Color to help you create a cohesive color scheme. Remember, the goal is to use color strategically to draw people in and make them want to learn more about your offering.

• Choose the Right Fonts

Choosing the right font is also important. You want something that is easy to read and fits with your brand's overall look and feel. Avoid using multiple fonts, as it can look messy and unprofessional.

Choosing the right font is crucial as it can impact how easy it is for people to read your content. Stick with a font that is easy on the eyes and fits with your brand's overall look and feel.

Avoid using too many different fonts as it can be distracting and take away from the central message of your coming soon landing page. Instead, stick with one or two fonts that complement each other well.

• Add High-Quality Videos and Images

Visuals are essential to any coming soon page as they can help potential customers visualize how they might use your product or service in their own lives. Incorporating visuals is a great way to add interest to your coming soon landing page.

Use high-quality images or videos that showcase what you're offering. This can help potential customers visualize how they might use your product or service in their own lives.

Remember, visuals should be used strategically and not overwhelm the page. Use them sparingly so they don't distract from the central message of your coming soon landing page.

Designing a successful coming soon page requires careful consideration of design elements like simplicity, eye-catching colors, fonts, and visuals. Remembering these tips, you can create a visually appealing page that effectively communicates your offering to potential customers.

2. Create Compelling and Valuable Content

When it comes to your coming soon landing page, the content is just as important as the design. You want to ensure potential customers understand your product or service and how it can benefit them. Here are some tips for crafting effective content:

• Craft an Attention-Grabbing Headline

Your headline should be short, sweet, and to the point. It should grab the reader's attention and make them want to learn more about your product or service. Don't be afraid to get creative with your headline - humor and wit can make your landing page stand out.

• Explain Your Product/Service

In this section, you want to provide a brief overview of what your product or service does. Keep it simple and easy to understand - you don't want potential customers confused or overwhelmed by technical jargon.

• Highlight Benefits for Potential Customers

Now that you've explained your product or service, it's time to highlight the benefits for potential customers. What problem does your product or service solve? How will it make their lives easier/better/more enjoyable? Make sure these benefits are front and center on your landing page.

Image taken from Strikingly

• Include a Call-to-Action

Your call-to-action (CTA) encourages potential customers to take action - whether signing up for updates, pre-ordering a product, or scheduling a consultation call. Make sure your CTA is clear and prominently displayed on the page - you don't want visitors to have to search for it.

The content on your coming soon landing page should be informative but also engaging and fun! Use humor and personality where appropriate (but don't go overboard). By following these tips, you'll be well on your way to creating a killer coming soon page that excites people about what's to come!

3. Add Social Proof

When it comes to your coming soon landing page, social proof is key to building trust with potential customers. Here are some ways to incorporate social proof into your design:

• Include Testimonials

Testimonials from satisfied customers can be a powerful tool in convincing others to try your product or service. Make sure to include a mix of testimonials from different types of customers, highlighting various aspects of your offering.

• Show Off Your Credentials

If you or your team have relevant credentials or certifications, mention them on the page. This can help establish credibility and expertise in your field.

• Highlight Media Coverage

If your product or service has been featured in the media, showcase those mentions on the landing page. This can help build trust and credibility with potential customers who may not be familiar with your brand.

• Share Your Social Media Handles

Including links to your social media profiles can help potential customers better understand who you are and what you offer. It also makes it easier for them to follow you and stay up-to-date on any news or updates related to your launch.

By incorporating these elements into your coming soon landing page design, you'll be well on your way to building trust and excitement around your upcoming launch!

4. Generate Leads

When creating a coming soon page, building excitement for your product or service and generating leads is important. Here are some tips for lead generation:

• Offer Something of Value

People love free stuff, so offering something of value can entice them to provide their contact information. This could be a free trial, exclusive access, or even a downloadable resource related to your product or service.

Make sure the offer is relevant and valuable enough that potential customers will want it. And don't forget to clearly state what they'll get in return for providing their information.

• Use a Countdown Timer

Adding a countdown timer creates urgency and encourages visitors to take action before time runs out. This can be especially effective if you're offering something exclusive or limited.

Make sure the timer is prominently displayed and easy to understand. And don't forget to follow through on any promises made when the timer runs out.

• Create an Email Opt-In Form

An email opt-in form is a classic lead-generation tool that still works today. Make sure the form is easy to find and fill out, and consider offering an incentive for signing up such as exclusive updates or discounts.

Also, ensure you have a clear privacy policy so visitors feel comfortable sharing their information with you.

Image taken from Strikingly

• Use Exit-Intent Pop-Ups

Exit-intent pop-ups appear when visitors are about to leave your site and can be used as a last-ditch effort for lead generation. Consider offering an incentive such as an exclusive discount or access in exchange for signing up.

Make sure the pop-up is eye-catching but not too intrusive, and give visitors an easy way to close it if they're not interested.

By implementing these lead generation tactics on your coming soon landing page, you can start building your customer base before your product or service even launches!

5. Do SEO

If you want your coming soon landing page to be found by potential customers, you need to optimize it for search engines. Here are some tips on how to do that:

• Conduct Keyword Research

Before creating content for your coming soon page, you must know what keywords your target audience is searching for. Use tools like Google Keyword Planner or SEMrush to determine which keywords have high search volume and low competition.

Once you have a list of keywords, use them strategically in your content, meta tags, and descriptions.

• Optimize Meta Tags and Descriptions

Meta tags and descriptions are the snippets of text that appear in search engine results pages (SERPs). They give users a brief preview of what they can expect from your website.

Make sure your meta title and description accurately reflect the content on your coming soon landing page. Include relevant keywords and a call-to-action encouraging users to click through to your site.

• Use Alt Tags for Images

Alt tags are short descriptions of images that help search engines understand what they depict. They also make your site more accessible for visually impaired users who rely on screen readers.

Include alt tags for all the images on your coming soon landing page, using descriptive language that includes relevant keywords.

Make Your Site Mobile-Friendly

More than half of all web traffic now comes from mobile devices, so your coming soon landing page must be optimized for mobile viewing.

Use a responsive design that quickly adapts to different screen sizes and load times. Make sure all buttons and forms are easy to use on small screens.

Following these SEO best practices will increase the chances of potential customers finding and engaging with your coming soon landing page when they search online.

6. Promote Your Website

You've created a stunning coming soon page, but how do you get people to see it? Promoting your page is essential to building buzz and generating leads. Here are some effective ways to promote your coming soon landing page:

• Share on Social Media

Social media is a powerful tool for promoting your coming soon landing page. Share your page on all of your social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Use eye-catching graphics and tag relevant people or businesses in your posts to increase visibility.

• Use Paid Advertising

Paid advertising can be a great way to reach a wider audience quickly. Platforms like Google Ads or Facebook Ads allow you to target specific demographics and interests, ensuring your ad reaches the right people.

• Guest Post on Related Blogs

Guest posting on related blogs is an excellent way to reach new audiences and establish yourself as an expert in your field. Reach out to blogs covering topics related to your product or service and offer to write a guest post in exchange for a link to your coming soon landing page.

Collaborate with Influencers

Collaborating with influencers can be an effective way of promoting your coming soon page, especially if you're targeting a younger demographic. Find influencers who align with your brand values and offer them free samples or exclusive access in exchange for promotion on their social media channels.

Remember, promotion is key when it comes to building buzz around your coming soon landing page. Try out different strategies until you find what works best for you!

Create a Coming Soon Landing Page with

Strikingly

Image taken from Strikingly

If you want to create a coming soon page, Strikingly is the perfect platform. Here are five benefits of using Strikingly for your coming soon landing page:

1. Strikingly offers a wide range of customizable templates that make designing you coming soon landing page a breeze. You can choose from different layouts and color schemes to ensure your page stands out.

2. Strikingly's drag-and-drop editor makes adding and removing elements from your landing page easy. You don't need any coding experience to create a professional-looking page.

3. Strikingly offers email marketing tools. This means you can easily collect email addresses from potential customers interested in your product or service.

4. Strikingly offers reliable web hosting and ensures your site is always up and running. You don't need to worry about technical issues or downtime when you use Strikingly.

5. Strikingly's customer support team is always available to help you with any questions or concerns about creating your coming soon landing page.

Now that you know why using Strikingly is beneficial for creating a coming soon landing page, let's take a look at how to actually create one step by step.

Create a Coming Soon Landing Page with Strikingly

Step 1: Sign up for an account on the Strikingly website.

Step 2: Choose the Coming Soon template from the list of available templates.

Step 3: Customize your landing page by adding your own text, images, and branding.

Step 4: Set up an email opt-in form to collect email addresses from potential customers.

Step 5: Publish your landing page and start promoting it to generate interest in your product or service.

Creating a coming soon landing page with Strikingly is that easy. Now let's take a look at how you can promote your landing page using Strikingly's marketing features.

Promote Your Coming Soon Landing Page

1. Use social media integration to share your landing page on Facebook, Twitter, and other social media platforms.

2. Use Strikingly's built-in SEO tools to optimize your landing page for search engines.

3. Use the Invite Friends feature to encourage people in your network to share your landing page with their friends.

4. Use Strikingly's paid advertising options to reach a wider audience and generate more leads.

Promoting your coming soon landing page is just as important as creating it, so take advantage of all the marketing features Strikingly offers.

Creating a coming soon landing page with Strikingly is easy and effective. By following the step-by-step guide outlined above and taking advantage of Strikingly's customizable templates and marketing features, you can create a professional-looking landing page that generates interest in your product or service. Don't forget to promote your landing page using social media integration, SEO tools, and paid advertising options for maximum impact. Happy launching!

Now go forth and create an amazing coming soon page with Strikingly!

Conclusion

Creating a coming soon landing page is crucial for any business or individual looking to launch a product or service. Following the tips outlined in this guide, you can design and optimize your page for maximum impact.

Remember that launching a product or service is exciting but can also be nerve-wracking. Don't let fear hold you back from creating an effective coming soon landing page that will help you achieve success.

Some coming soon landing page examples include Dropbox's early launch page, which generated over 75,000 sign-ups in one day, and Slack's pre-launch page, which used humor to engage visitors.

We wish you all the best in creating your own coming soon landing page. With Strikingly's easy-to-use platform and marketing features, you can create a professional-looking page to help you achieve your goals quickly!