How Can A Small Business Do Away With A Web Developer?

In today's competitive business landscape, small businesses face many challenges. From limited resources to fierce competition, it can be difficult for these enterprises to establish a strong foothold in the market. However, one solution that has proven to be highly effective is having a prominent online presence. Small businesses can spread a wider audience and present their products or services to potential customers by leveraging the power of the Internet.

Can A Small Business Survive Without The Help Of A Website Developer?

Introducing the concept of doing away with a website developer, small businesses now have the opportunity to take control of their website development without relying on expensive professionals. With the advent of user-friendly website builders like Strikingly, even those with little to no technical knowledge can create stunning websites that captivate their target audience. 

Why Is A Website Developer Needed?

Online presence is crucial for small businesses. It allows them to reach a wider audience and dive into new markets that were previously inaccessible. An online presence also enables businesses to build credibility and establish trust with potential customers increasingly relying on the Internet for their purchasing decisions. A website developer helps small businesses establish an online presence by creating and maintaining a digital asset, namely a website.

Strikingly Replaces Web Developer

Strikingly is a user-friendly website builder that enables small businesses to create professional-looking websites without the need for extensive coding knowledge. With its intuitive interface and customizable templates, Strikingly offers a cost-effective solution for small businesses looking to establish their online presence. Its mobile-friendly designs also ensure a seamless user experience across different devices.

Now that we have laid the groundwork for understanding the challenges experienced by small businesses and the importance of having an online presence, let's delve into the benefits of using Strikingly's website builder.

Benefits Of Using Strikingly In Place For Website Development

Strikingly offers a range of benefits that make it a perfect choice for small businesses looking to establish their online presence without needing someone with a web developer career. Let's explore some of these advantages in detail.

User-Friendly Interface For Easy Website Development

Building a website can be daunting, especially for those with limited technical knowledge. However, Strikingly simplifies the process by providing a user-friendly interface that allows even beginners to build professional-looking websites effortlessly. Its intuitive drag-and-drop editor enables users to customize their site's layout easily, add content, and make changes without coding expertise.

Cost-Effective Website Development Solution For Small Businesses

Hiring a web developer to build and maintain a website can be expensive, especially for small businesses with limited budgets. With Strikingly, you can save costs by eliminating the need for professional web development services. The platform offers affordable pricing plans tailored to suit different business needs, ensuring that even startups and solopreneurs can create and manage their websites within budget.

Customizable Templates For Unique Branding To Replace Web Developer

Branding is crucial in establishing a strong online presence and attracting customers. Strikingly understands this importance and provides customizable templates allowing small businesses to effectively showcase their unique brand identity. You can select from a broad range of professionally designed templates and personalize them with your logo, colors, fonts, and images to create a visually appealing website that matches your brand image.

Mobile-Friendly Designs For A Better User Experience Without A Web Developer

In today's mobile-driven world, having a mobile-friendly website is essential for reaching out to potential customers on the go. Strikingly ensures that all its templates are optimized for mobile devices, providing seamless browsing experiences across different screen sizes and resolutions. The mobile responsiveness enhances user experience and improves search engine rankings as search engines prioritize mobile-friendly websites.

Step-By-Step Guide For Website Development On Strikingly

Here are the easy steps that you need to follow to replace a web developer:

Step 1 - Sign Up And Choose A Domain Name

Signing up for Strikingly is a straightforward process that can be completed in just a few minutes. Begin by visiting the Strikingly website and clicking on the Sign Up button. You will then be prompted to enter your email address and create a password for your account. Once you have successfully signed up, you can choose a domain name for your website.

Choosing the right domain name is crucial as it represents your online identity. Aim for a domain name that is short, memorable, and relevant to your small business. Consider incorporating keywords linked to your industry or niche to improve search engine visibility. Strikingly offers various domain extensions such as .com, .net, .org, and more, allowing you to find the perfect fit for your website.

Image taken from Strikingly

Step 2 - Select A Suitable Template For Your Small Business

Strikingly provides an extensive collection of professionally designed templates that cater to different industries and business types. These templates are fully customizable, allowing you to create a unique website that matches your brand identity.

When selecting a template, consider the overall aesthetic appeal and functionality that best suits your small business needs. Whether running an e-commerce store or showcasing professional services, a template is available for every purpose. Take advantage of the preview feature provided by Strikingly to visualize how each template would look with your content.

Step 3 - Customize The Website Design And Layout

Once you have chosen a template, it's time to personalize the design elements of your website using Strikingly's intuitive editor interface. You can easily modify colors, fonts, backgrounds, and other visual aspects without any coding knowledge.

Customization options extend to layout adjustments, such as adding or removing sections on different website pages. The flexibility here allows you to create an organized and visually appealing website that effectively showcases your small business offerings.

Step 4 - Add And Managing Content, Images, And Videos

Now that you have set the foundation of your website, it's time to populate it with compelling content, images, and videos. Strikingly's editor makes adding text sections, image galleries, video embeds, and more easy.

It is vital to incorporate your chosen keywords naturally throughout your website when adding content. It will help improve search engine optimization (SEO) and increase the visibility of your small business online.

Remember to optimize images by compressing them for faster loading times without compromising quality. Strikingly also provides an image library with a wide selection of high-quality stock photos to enhance the visual appeal of your website.

You can create a professional-looking website for your small business without relying on a web developer or having extensive knowledge of web development by following these steps with Strikingly's user-friendly interface.

Image taken from Strikingly

Optimizing SEO With Strikingly, No Web Developer Needed

Search engine optimization (SEO) is integral for small businesses to improve their online visibility and attract organic traffic. Understanding the basics of SEO and utilizing Strikingly's built-in tools and features can greatly enhance your website's performance.

Understanding The Basics Of SEO For Small Businesses

It is important to grasp the fundamental concepts to optimize your website's SEO. SEO involves strategies and techniques to improve your website's ranking on search engine result pages (SERPs). Implementing these strategies can increase your website's visibility, drive more targeted traffic, and boost conversions.

Utilizing Strikingly's Built-In SEO Tools And Features

Strikingly offers a range of built-in SEO tools and features that make it simpler for small businesses to optimize their websites. These tools include meta tag customization, URL optimization, header tag usage, image optimization, and more. By utilizing these features effectively, you can enhance your website's search engine visibility and improve its chances of ranking higher in SERPs.

• Meta Tags Customization: Customize meta titles and descriptions to accurately represent your web pages' content while incorporating relevant keywords.
• URL Optimization: Optimize URLs by including relevant keywords that accurately describe the page content.
• Header Tag Usage: Properly structure your content using header tags (H1, H2, H3) to help search engines understand the information hierarchy on your website.
• Image Optimization: Compress images for faster loading times while adding alt tags with targeted keywords for better accessibility.

Optimizing Website Content For Targeted Keywords

Keyword optimization is crucial in improving a website's visibility on search engines. You can identify high-value keywords that resonate with your target audience byconducting thorough keyword research related to your small business niche or industry. Incorporate these targeted keywords naturally into your website content, such as headings, paragraphs, and image alt tags, to increase your chances of ranking higher in search results.

Implementing Effective Link-Building Strategies

Link building is an essential aspect of SEO that involves acquiring high-quality backlinks from reputable websites. Strikingly allows you to integrate external links into your website content, which can help improve your website's authority and credibility in the views of search engines. Contact relevant industry influencers or partners for guest blogging opportunities or collaborate with other websites for mutually beneficial link exchanges.

• Guest Blogging: Contribute informative articles to authoritative websites within your industry, including a link to your website.
• Influencer Partnerships: Collaborate with influential individuals or brands in your niche to gain exposure and acquire valuable backlinks.
• Social Media Promotion: Share your website content on social media platforms to attract engagement and potential link opportunities.

Image taken from Strikingly

Integrating E-commerce Functionality With Strikingly Without A Web Developer

Strikingly offers a range of e-commerce features that make it easy for small businesses to set up and manage an online store. With its intuitive interface, even those without technical expertise can navigate the process effortlessly. The platform provides essential tools such as product catalogs, shopping carts, and secure payment gateways to ensure a seamless shopping experience for customers.

Payment Gateways - A Standout Feature

One of the standout features of Strikingly's e-commerce functionality is its ability to integrate with popular payment gateways like PayPal and Stripe. It allows businesses to accept various payment methods securely, giving customers peace of mind when making purchases. Additionally, Strikingly provides inventory management tools that help businesses keep track of stock levels and automatically update product availability on their website.

Image taken from Strikingly

Setting up an online store with Strikingly is a straightforward process that requires no coding or technical skills. Once you have chosen a suitable template for your small business, you can easily add an e-commerce section to your website. The section here will allow you to showcase your products or services effectively.

To create product listings on Strikingly, upload high-quality images, write compelling descriptions, and set prices accordingly. You can also categorize your products into different collections or categories to make navigation easier for customers. With customizable options like color variations or size options, you can provide a personalized shopping experience that meets your customers' needs.

Managing Orders, Inventory, And Customer Information

Strikingly simplifies managing orders by providing an intuitive system within its platform. When a customer makes a purchase, you will receive a notification and have access to all the necessary details, including shipping information and payment status. It allows you to process orders efficiently and keep your customers informed.

Furthermore, Strikingly's inventory management tools enable you to track stock levels in real-time. You can set up automatic notifications when products are running low or out of stock, ensuring you never miss a sale due to insufficient inventory. Additionally, the platform lets you capture customer information during checkout, building a valuable database for future marketing efforts.

Maximizing Sales Potential Through Effective Marketing

Strikingly understands the importance of effective marketing for small businesses. That's why they offer various features and integrations to help you maximize your sales potential. From social media integration to email marketing tools, Strikingly enables you to reach a wider audience and engage with your customers more effectively.

• Integrating your website with social media: For example, platforms like Facebook and Instagram allow you to promote your products or services directly on these channels. It increases visibility and allows seamless shopping experiences by redirecting customers from social media posts directly to your online store.
• Email marketing tools: Strikingly's email marketing tools allow you to send targeted campaigns and newsletters to your customer base. You can nurture customer relationships and drive repeat purchases with customizable templates and automated workflows.
• Strikingly's e-commerce functionality: It offers small businesses an all-in-one solution for establishing an online store. With its user-friendly interface, comprehensive features for managing orders and inventory, and effective marketing tools, businesses can maximize their sales potential without relying on an expensive web developer or extensive technical knowledge.

Maintaining And Updating Your Website With Strikingly, No Web Developer

Regularly monitoring website performance and analytics is essential for small businesses to ensure their online presence remains effective. Businesses can identify areas for improvement and make informed decisions to optimize their website's performance by regularly checking website statistics, such as page views, bounce rates, and conversion rates. Strikingly provides easy-to-use analytics tools that allow users to track key metrics and gain valuable insights into their website's performance.

Website Security

Ensuring website security and data protection is crucial in today's digital landscape. Small businesses must prioritize the security of their websites to protect sensitive customer information and maintain trust with their audience. With Strikingly's built-in security features, such as SSL encryption and secure hosting, businesses can rest assured that their websites are safeguarded against cyber threats.

SEO Benefits

Regularly updating and refreshing website content keeps the site relevant and provides SEO benefits. Search engines favor fresh content, so regularly adding new blog posts, articles, or product updates can improve a small business's search engine rankings. With Strikingly's user-friendly content management system (CMS), businesses can easily update their website content without technical expertise.

Image taken from Strikingly

Customer Support

Seeking support and assistance from Strikingly's customer service ensures that small businesses can access expert help whenever needed. Whether it's troubleshooting technical issues or seeking guidance on optimizing SEO strategies, Strikingly's dedicated customer support team is available to assist via live chat or email. Their prompt response times and knowledgeable staff empower small business owners to overcome challenges they may face in maintaining and updating their websites.

Small businesses can effectively maintain and update their websites by regularly monitoring performance metrics, ensuring security measures are in place, updating content frequently for SEO benefits, and seeking support from Strikingly's customer service. The level of self-sufficiency allows them to adapt to changing market conditions, stay competitive, and thrive in the digital era.

Image taken from Strikingly

Conclusion

Strikingly offers a range of benefits for small businesses looking to establish an online presence. With Strikingly, small businesses can create professional websites without relying on developers. It removes the need to invest in expensive web development services and empowers entrepreneurs to take control of their online presence. Small businesses can effectively showcase their products or services and compete in the digital marketplace by utilizing Strikingly's intuitive platform.

Small businesses can tap into their creativity and design skills to build visually appealing websites that reflect their brand identity by using Strikingly. Self-sufficiency saves costs and gives business owners a sense of ownership and pride in their online presence. With Strikingly's easy-to-use tools and features, even those without a web developer career can create professional-looking websites.

In today's digital era, having a strong online presence is crucial for small businesses to reach a wider audience and compete with larger competitors. Strikingly empowers these businesses by providing them with the tools and resources to establish an effective online platform. Small businesses can maximize online visibility and attract customers by optimizing SEO strategies, integrating e-commerce functionality, and regularly updating content. Sign up today to build a strong online presence for your business without hiring a web developer.