Essential Tips for Creating Branded Email

In today's digital age, the importance of branded email cannot be overstated. It's not just about sending messages; it's about creating a lasting impression and building brand recognition. When you brand your email, you are effectively extending your business identity to every communication you send. This guide to email branding will show you the benefits of getting your own branded email and leverage.

What is Branded Email: Understanding the Importance of Branded Email

Branded email goes beyond just having a professional-looking address. It's about creating a seamless brand experience for your recipients and establishing a strong, consistent brand identity across all touchpoints. With branded email, you can showcase your professionalism and attention to detail, positively impacting how your business is perceived.

Benefits of Email Branding

Email branding is all about creating a consistent and recognizable identity for your business within your email communication. It goes beyond just a logo at the bottom. Here's how a well-executed email branding strategy can benefit your business.

1. Boosts Brand Recognition and Credibility. A branded email stands out in a crowded inbox. Consistent use of colors, fonts, logos, and design elements across all your emails makes your brand instantly recognizable. This builds familiarity and trust with your audience, increasing their chances of engaging with your content.
2. Enhances Customer Engagement. A well-branded email is visually appealing and reflects your brand personality. This creates a more positive user experience, encouraging recipients to open your emails and read the content.
3. Builds Stronger Customer Relationships. Branding fosters a sense of connection. By presenting a consistent brand image, you're essentially creating a personal touchpoint with your customers in their inbox, strengthening relationships and loyalty.
4. Improves Email Deliverability. A professional and branded email is less likely to be flagged as spam. This ensures your messages reach their intended audience and get seen.
5. Drives Conversions and Sales. Engaged readers are more likely to convert into paying customers. By effectively communicating your brand message and value proposition through email branding, you can drive sales and achieve your marketing goals.

Overall, email branding is a powerful tool for any email marketing business. It's an investment that increases brand awareness, customer engagement, and, ultimately, business growth.

Establishing Credibility with Branded Email

When you brand your email, you signal to recipients that you take your business seriously and that you're invested in delivering high-quality content and services. This helps build trust and credibility with your audience, positioning your business as a reputable and professional entity in the eyes of potential customers.

Choosing the Right Domain for Email Branding

Massage Therapist Template from Strikingly

When it comes to branding your email, choosing the right domain name is crucial. A memorable domain name can make your branded email stand out and be easily recognized by recipients. Selecting a domain that reflects your brand identity and is easy to remember is important, ensuring that your emails are always associated with your business.

Selecting a Memorable Domain Name

Selecting a memorable domain name is essential for effective email branding. Your domain name should be catchy, easy to spell, and relevant to your brand. Consider using unique words or phrases that resonate with your audience and reflect the personality of your business. This will help make your branded email more memorable and increase brand recognition.

Utilizing Your Business Name in the Domain

Incorporating your business name into the domain of your branded email can further solidify brand recognition. By using your business name in the domain, you ensure that every email sent from that address reinforces your brand identity. This helps build trust and credibility with recipients, as they can easily identify the sender as being associated with your business.

Incorporating Keywords for Brand Recognition

Incorporating relevant keywords into the domain of your branded email can enhance brand recognition and improve visibility in search results. By including keywords related to your products or services, you can increase the likelihood of recipients associating those terms with your brand when they see emails from you. This can help reinforce what sets you apart from competitors and attract potential customers searching for your offer.

Customizing Your Email Design

Image taken from a Strikingly user's website 

Now that you understand the importance of branded email and have chosen the right domain, it's time to focus on customizing your email design. This step is crucial in creating a professional and consistent brand image for your business.

Creating a Professional Signature

Your email signature is like your digital business card, so it's important to make it look professional and reflect your brand. Include your name, position, company name, and contact information. You can also add a logo or a banner to make it more visually appealing.

Implementing Consistent Branding Elements

Consistency is key in branding, so make sure to use the same colors, fonts, and logo in your email design as you do on your website and social media platforms. This will help reinforce brand recognition and make your emails stand out.

Utilizing Strikingly’s Email Branding Features

Strikingly offers powerful tools for email branding that can help you create stunning and consistent designs for all your emails. From customizable templates to easy-to-use editing tools, Strikingly makes creating branded emails that leave a lasting impression simple.

By following these steps and utilizing Strikingly’s email branding features, you can create compelling branded emails that look great and help establish trust and credibility with your audience.

Remember, consistency is key when it comes to branding!

Crafting Compelling Content for Branded Email

Strikingly Branded Email Newsletter

To effectively brand your email, you must craft compelling content that resonates with your audience. Personalizing your message is key to creating a connection with your recipients. Addressing them by name and tailoring the content to their interests can make your emails more engaging and impactful.

Personalizing Your Message

Personalization is the name of the game when it comes to branded email. Start by using your recipient's name in the subject line and opening greeting. Additionally, segmenting your email list based on demographics or past interactions can help you send targeted content that feels tailor-made for each recipient.

Including Call-to-Actions

Including clear and compelling call-to-actions (CTAs) in your branded emails is crucial for driving engagement and conversions. Whether prompting recipients to visit your website, sign up for a webinar, or make a purchase, strategically placed CTAs can guide recipients to take the desired actions.

Showcasing Your Unique Selling Proposition

Your branded emails are an opportunity to showcase what sets your brand apart from the competition. Whether you highlight unique product features, share customer success stories, or offer exclusive promotions, make sure to emphasize what makes your brand special and why recipients should choose you over others.

Ensuring Deliverability and Credibility

Image taken from a Strikingly user's website 

Implementing SPF, DKIM, and DMARC is crucial in ensuring the deliverability and credibility of your branded email. These authentication protocols help prevent email spoofing and phishing attacks, ultimately protecting your brand's reputation. By setting up these security measures, you can instill trust in your recipients and increase the chances of your emails reaching their intended destination.

Implementing SPF, DKIM, and DMARC

When it comes to branded email, implementing SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) is non-negotiable. SPF allows you to specify which mail servers are authorized to send emails on behalf of your domain. DKIM adds a digital signature to your outgoing emails, verifying that they come from an authorized source. DMARC builds on SPF and DKIM by providing additional policies for handling unauthenticated emails.

Avoiding Spam Triggers

To maintain the credibility of your branded email, it's essential to avoid common spam triggers that could flag your messages as unsolicited or malicious. This includes refraining from using spammy language or excessive punctuation in your subject lines and content. Regularly cleaning your email list to remove inactive or disengaged subscribers can help improve deliverability rates.

Utilizing Strikingly’s Email Tracking and Analytics

Utilizing Strikingly’s Email Tracking and Analytics feature provides valuable insights into the performance of your branded emails. By monitoring open rates, click-through rates, and engagement metrics, you can refine your email branding strategy for optimal results. This tool also allows you to track conversions attributed to specific email campaigns, enabling you to measure the impact of your branding efforts effectively.

Here's a breakdown of what you can expect from Strikingly's email tracking and analytics.

Available Metrics

• Open Rates. This metric indicates the percentage of subscribers who opened your email.
• Click-Through Rates (CTRs). This metric shows the percentage of subscribers who clicked on a link within your email.
• Bounce Rates. This metric reflects the percentage of emails that couldn't be delivered due to invalid email addresses, full inboxes, or other issues.

Utilizing Strikingly Analytics

• Track Overall Performance. Monitor basic email performance metrics like overall open rates, click-through rates, and bounce rates to understand how your audience is engaging with your emails in general.
• Identify Basic Trends. Look for trends over time. Are open rates dropping? Are certain types of content generating more clicks? This basic analysis can help you make informed decisions about future content strategy.
• A/B Testing. While not a built-in feature, you can try manually A/B testing different subject lines or email layouts by sending variations to smaller segments of your list and comparing their performance using Strikingly's analytics.

Strikingly's email tracking and analytics are best suited for understanding your email marketing performance.

Here are some additional things to consider:

• Exporting Data. Check if Strikingly allows exporting email analytics data. This can be helpful for further analysis in external tools.
• Integration with Other Tools. See if Strikingly integrates with any third-party analytics tools that might provide more detailed reporting.
• Future Development. Strikingly might be developing more advanced analytics features in the future. Keep an eye out for updates.

By understanding Strikingly's email tracking and analytics, you can make informed decisions about how to best utilize them for your email marketing efforts. Consider your specific needs and whether Strikingly's analytics meet your requirements. If not, explore integrating a dedicated email marketing platform to comprehensively analyze your email campaigns.

Maintaining Brand Consistency Across Platforms

Image taken from a Strikingly user's website 

To maintain brand consistency across platforms, it's crucial to coordinate your branded email with your social media strategies. This means using the same color schemes, logos, and messaging in all of your communications. By aligning your email branding with your social media presence, you can create a cohesive and recognizable brand identity that resonates with your audience.

Coordinating with Social Media Strategies

When coordinating with social media strategies, make sure to use similar visual elements such as profile pictures and cover photos across all platforms. Additionally, share content from your branded emails on social media to reinforce your messaging and increase brand recognition.

Aligning with Website Branding

Aligning your branded email with website branding involves using the same fonts, colors, and logos in both mediums. This ensures that visitors who come to your website from an email immediately recognize the branding and feel familiar.

Incorporating Strikingly’s Branding Tools

By incorporating Strikingly’s branding tools into all of your communications, you can easily maintain a consistent brand identity across platforms. Whether it’s through customizable templates or seamless integrations, these tools can help you reinforce your brand image in every email you send.

Enhance Brand Recognition through Branded Email

Branded email is essential for businesses looking to establish a strong online presence. Incorporating your brand into your email communications can enhance brand recognition and leave a lasting impression on your recipients. With the right strategies and tools, you can effectively brand your email and build trust and professionalism with your audience.

Branded email allows you to consistently showcase your brand identity with every message you send. This repetition helps reinforce brand recognition among recipients, making it more likely that they will remember and engage with your business in the future. By utilizing branded email, you can significantly boost your brand's visibility and stand out in a crowded inbox.

Establishing Trust and Professionalism

A well-branded email conveys professionalism and reliability, which are crucial for building trust with your audience. When recipients see consistent branding elements in your emails, they are more likely to perceive your business as credible and trustworthy. This can lead to increased open rates, click-through rates, and ultimately, better conversion rates for your business.

Leveraging Strikingly’s Email Branding Features

Strikingly offers powerful tools to help you brand your emails effectively. From customizable templates to seamless integration with your website branding, Strikingly makes it easy for businesses to create professional-looking branded emails that leave a lasting impression on recipients. With Strikingly’s user-friendly interface and robust features, you can elevate your email marketing efforts and make a memorable impact on your audience.