Build A Landing Page That Converts With These Easy Steps

Are you looking to build a landing page that converts? Look no further! In this article, we'll cover everything you need to know about creating a landing page that drives results. We'll also introduce you to Strikingly, a platform that can help you easily create stunning landing pages.

Understanding the Basics of a Landing Page

Regarding online marketing, a landing page is essential for businesses looking to convert visitors into customers. But what exactly is a landing page?

What is a landing page?

A landing page is a standalone web page that aims to convert visitors into leads or customers. Unlike other pages on your website, a landing page has no distractions and only includes information relevant to the visitor's needs and interests.

Understanding how to build a landing page is essential for any business looking to increase online presence. Not only does it provide a clear call to action, but it also allows you to track and measure the success of your marketing campaigns. Analyzing the data collected from your landing page, you can make informed decisions about your marketing strategy and continue to improve your conversion rates.

Why create a landing page?

Creating a landing page lets you focus on one specific goal or offer and tailor your message to your target audience. A landing page can increase conversion rates and help you achieve your business objectives more effectively.

Understanding how to build a landing page is like having a first date with your customers. You want to make a great first impression and show them you understand their needs and desires. By crafting a compelling headline, a clear call-to-action, and persuasive copy, you can make them feel excited, curious, and confident about your product or service. And just like in dating, if you can make them feel unique and valued, they are more likely to say yes to your proposal.

Image taken from Rio Carnival

Common types of landing pages

Businesses can use several landing pages to achieve their marketing goals.

1. Lead Generation Landing Page

One common type is the lead generation landing page, which aims to collect information from visitors, such as their names and email address.

2. Click-Through Landing Page

Another type is the click-through landing page, which seeks to persuade visitors to another page or website. This type of landing page in e-commerce websites where the goal is to drive sales.

3. Squeeze Landing Page

A third type is the squeeze page, which focuses on getting visitors to take a specific action, such as signing up for a newsletter or downloading an e-book. This type of landing page typically has minimal distractions and a clear call to action.

4. Splash Page

A fourth type is the splash page, an introduction or teaser before visitors enter a website. This landing page can help promote upcoming events or new products.

Regardless of the type, businesses must know what is a landing page and how to create an engaging design that captures visitors' attention.

Steps to Build a Landing Page That Converts

When it comes to creating a landing page, there are several steps you can take to ensure that it is effective in converting visitors into customers. Here are four key steps to remember:

1. Set your goal for the landing page.

Before you start building your landing page, it's essential to have a clear goal in mind. What do you want visitors to do when they arrive on your page? Do you want them to sign up for a newsletter, download an e-book, or make a purchase? Once you have identified your goal, you can design your landing page with that objective.

When designing your landing page, user experience must be kept in mind. Make sure your page is easy to navigate and visually appealing. Use clear and concise language that communicates the benefits of your product or service. Remember, you only have a few seconds to capture a visitor's attention, so make sure your message is compelling and memorable. Focusing on your goal and user experience, you can create a landing page that converts visitors into customers.

2. Know your target audience.

To build a landing page, you must know your target audience and what motivates them. What problems are they trying to solve? What benefits do they seek? Understanding these factors, you can tailor your messaging and design elements to resonate with your audience and encourage them to take action.

To further enhance your knowledge of building a landing page, ensuring it loads quickly and is mobile-responsive is essential. With more and more people accessing websites on their smartphones, a mobile-friendly landing page can make all the difference in converting visitors into customers. Additionally, incorporating clear calls to action and reducing clutter can help guide your audience toward the desired action, whether purchasing a product or signing up for a newsletter. Remember, simplicity is essential when creating a successful landing page.

3. Craft a clear and concise message.

Your journey of understanding how to build a landing page should communicate its value proposition quickly and clearly. Use headlines, subheadings, and bullet points to highlight the benefits of your product or service. Avoid using jargon or overly technical language that might confuse or alienate visitors.

When it comes to crafting landing pages, less is often more. Keep your messaging concise and to the point, focusing on your product or service's key benefits. Remember that visitors will likely be scanning your page quickly, so make sure your value proposition stands out and is easily understood. Putting yourself in the shoes of your target audience and speaking their language, you'll be well on your way to creating a landing page that converts.

4. Design the landing page with conversion in mind.

The design of your landing page should be focused on driving conversions. Use contrasting colors and prominent calls-to-action (CTAs) that stand out from the rest of the content on the page. Keep the layout simple and easy to read so visitors can quickly find what they want.

Following these four steps, you can build a landing page that effectively communicates its value proposition and encourages visitors to act.

One tool that can help simplify this process is Strikingly's landing page builder.

With Strikingly's user-friendly interface, it's easy to create a landing page that looks professional and is optimized for conversions. The platform offers a variety of templates and design options, so you can customize your landing page to match your brand's style.

Strikingly provides analytics tools that allow you to track the performance of your landing page over time. This data can help you make informed decisions about optimizing your page for better results.

Image taken from Just Fing Demo

Tips for Creating a Landing Page That Converts

Creating a landing page that converts is all about understanding your audience and crafting a message that resonates with them. Here are some tips to help you build a landing page that converts:

1. Use persuasive copywriting techniques.

When creating a landing page, the words you use matter. Your copy should be persuasive and compelling, highlighting the benefits of your product or service and addressing any objections your audience might have.

One way to do this is by using social proof, such as customer testimonials or case studies, to show that others have succeeded with your product or service. You can also use scarcity and urgency tactics, such as limited-time offers or countdown timers, to create a sense of urgency and encourage action.

Another effective tactic for improving conversions is to optimize your website's user experience. Optimizing for user experience includes ensuring your site is easy to navigate, loads quickly, and has clear calls to action. Providing a seamless and enjoyable experience for your visitors, you can increase the likelihood that they will take the desired action, whether purchasing or filling out a form. Optimizing your site for mobile devices can help you reach even more potential customers browsing on the go.

2. Keep the landing page simple and clutter-free

Your landing page should be focused on one goal: getting visitors to take action. It is essential to keep your design simple and clutter-free.

Use plenty of white space to make your content easy to read, and avoid using too many colors or fonts that can distract from your message. Make sure your call-to-action (CTA) stands out using contrasting colors or bold text.

When it comes to creating content that is both engaging and effective, the key is to strike a balance between form and function. While making your content visually appealing is essential, you want to maintain readability for aesthetics. You can ensure your message is loud and clear by using plenty of white space and avoiding overly flashy fonts or colors. And when it comes time to include your call-to-action, don't be afraid to get a little bold with your design choices. A well-placed pop of color or some strategically placed bold text can be just the thing you need to seal the deal with your readers.

3. Utilize strong visuals.

Visuals can be a powerful tool for communicating your message and capturing visitors' attention. Use high-quality images or videos that showcase the benefits of your product or service.

Make sure any visuals you use are relevant to your message and don't detract from the overall design of the landing page.

When designing a landing page, it's essential to balance aesthetics and functionality. While visuals can enhance your page's overall look and feel, they should always maintain the primary message you're trying to convey. Irrelevant or distracting visuals can hurt your conversion rates by causing visitors to lose focus or become confused about what action they should take next. Choose images and other design elements that reinforce your message and support your call to action to avoid this pitfall. Doing so will create a landing page that looks great and delivers results.

4. Include a clear and prominent call to action.

Your call-to-action (CTA) is the most crucial element on your landing page – it tells visitors what action they should take next.

Ensure your CTA is clear and prominent, using encouraging language action (e.g., Sign up now instead of Submit). You can also use multiple CTAs throughout your landing page to reinforce the message and encourage activity.

Following these tips can create a landing page that converts visitors into customers. And with Strikingly's landing page builder, it's easier than ever to build a landing page that looks great and converts.

Building a landing page that resonates with your audience can increase your conversion rates and improve your bottom line. This means understanding your target market's pain points, desires, and preferences to create a page that speaks directly to them. With Strikingly's easy-to-use tools, you can quickly build a landing page that looks great and connects with your ideal customer. Why wait? Start creating your high-converting website landing page today!

Optimizing Your Landing Page

Once you have built a landing page, optimizing it for the best possible results is essential. Here are some tips to help you optimize your landing page:

Image taken from Why Did the Chicken

1. Test your

landing page design and content.

Testing is one of the most effective ways to optimize your landing page. You can use A/B testing to compare landing page versions and see which performs better. This can help you identify what works and what doesn't, allowing you to make changes to improve conversion rates.

When testing your landing page, it's important to remember that there is no one-size-fits-all solution. What works for one business may not work for another, so it's essential to experiment and find what works best for you. Don't be afraid to try new things and take risks – that's all about marketing! And always remember to keep track of your results to optimize and improve your landing page over time.

2. Analyze and make data-driven decisions.

When optimizing your website landing page, you must analyze the data and decide based on what you find. Look at metrics such as bounce rate, time on page, and conversion rate to see how well your website landing page performs. Use this information to make informed decisions about what changes need to be made in the future.

Remember to look at user behavior when analyzing your website landing page data. Are they clicking on certain elements more than others? Are they scrolling down or dropping off halfway through? Understanding how users interact with your page can help you make targeted changes that will improve their experience and ultimately lead to higher conversions. Don't just rely on the numbers - get into the nitty gritty of user behavior to take your website landing page optimization to the next level.

3. Keep your landing page updated.

Your landing page should be a living document that evolves. Keep an eye on the performance of your landing page and make updates as necessary. This could include adding new content or changing the page layout to improve effectiveness.

A landing page is potential customers' first impression of your brand, so ensuring it's always up-to-date and relevant is essential. One way to do this is by regularly conducting user testing to get feedback on what's working and what's not. This will help you make informed decisions about improving your landing page and ultimately drive more conversions. Remember, a great landing page is never truly finished – it's a constant work in progress!

4. Optimize search engines with relevant keywords.

Optimizing your website landing page for search engines is crucial if you want people to find it online. Use relevant keywords in your landing page's content and its meta tags so that search engines can easily understand what your page is about.

If you're using Strikingly to create a landing page, optimizing it for search engines is easy, thanks to Strikingly's built-in SEO tools. You can add keywords, meta descriptions, and other elements to help search engines find and rank your website landing pages.

Following these tips, you can optimize your website landing pages for maximum effectiveness, helping you achieve better results from your digital marketing campaigns!

Using Strikingly to Create a Landing Page

If you're looking to build a landing page, Strikingly is an excellent platform to consider. With its user-friendly interface and customizable templates, creating a landing page has never been easier. In this section, we'll look closer at Strikingly's landing page builder, its features, and its benefits and provide a step-by-step guide to creating your landing page.

Image taken from Zaping Versions

Strikingly's Landing Page Builder

Strikingly's website landing page builder is designed for simplicity and ease of use. You don't need any coding experience to use it - choose from one of the many available templates and customize it to your liking. The drag-and-drop interface allows you to add or remove page elements easily.

Features and Benefits of Using Strikingly

One of the main benefits of using Strikingly is that it offers a wide range of features to help make your landing page more effective. For example, you can add forms to collect visitor information, integrate social media buttons for easy sharing, and even add videos or animations to make your page more engaging.

Another benefit is that Strikingly offers responsive design - meaning your landing page will look great on any device, whether a desktop computer or mobile phone.

Step-by-Step Guide to Creating a Landing Page with Strikingly

To create a website landing page with Strikingly, follow these simple steps:

1. Sign up for an account on the Strikingly website.

2. Choose from one of the many available templates.

3. Customize your website template by adding text, images, forms, or other elements.

4. Preview your changes in real time.

5. Publish your website landing page!

Tips for Optimizing Your Strikingly Landing Page

To ensure the maximum effectiveness of your newly created landing page, here are some tips to remember:

1. Use persuasive copywriting techniques to convince visitors to take action.

2. Keep the website landing page simple and clutter-free - visitors should be able to understand what you're offering quickly.

3. Utilize strong visuals such as images or videos to grab attention.

4. Include a clear and prominent call to action that encourages visitors to take the desired action.

Build a Landing Page Strikingly!

A website landing page is a crucial website element that can make or break your online business. A well-designed website landing page can help you achieve your marketing goals and increase conversion rates. Following the steps to build a conversion landing page, you can create a high-converting website landing page to help you achieve your business objectives.

Using Strikingly's builder, you can easily create a professional landing page without coding skills.

What are you waiting for? Start creating your high-converting landing pages today with Strikingly. With its easy-to-use platform and robust features, building a landing page has always been challenging. Take advantage of the opportunity to boost your online business by creating an effective landing page. Chat with us today!