2023 Tips: How to Create Gallery Websites

If you are a photographer, artist, or designer, a gallery website is a valuable asset. It can help you to reach a wider audience, build your brand, and generate leads and sales. But what exactly is a gallery website and how can it help you as an artist? Let’s find that out.

What are Gallery Websites?

A gallery website is a type of website that is used to showcase a collection of images, such as photographs, paintings, or sculptures. Gallery websites are often used by artists, photographers, and other creative professionals to share their work with the world. They can also be used by businesses to showcase their products or services.

Why Do I Need Gallery Websites?

A gallery website is important and necessary for a number of reasons. First, it allows you to showcase your work to a wider audience. Second, it can help you to build your brand and reputation. Third, it can help you to generate leads and sales.

Here are some of the specific benefits of having a gallery website:

• Increased exposure
  

A gallery website can help you to reach a wider audience than you would be able to with traditional marketing methods, such as print or TV advertising. This is because anyone with an internet connection can access your website, regardless of location.

Traditional marketing methods, such as print or TV advertising, are limited by geography. If you want to reach an audience in a specific location, you need to advertise in that location. However, with a gallery website, you can reach an audience anywhere in the world. This is because anyone with an internet connection can access your website, regardless of location.

In addition, a gallery website can help you to reach a wider audience because it is always available. With print or TV advertising, your ads are only available for a limited time. However, your gallery website is always available, 24 hours a day, 7 days a week. This means that people can view your work anytime, anywhere in the world.

• Branding
  

Well-designed gallery websites can help you to build your brand and reputation. By showcasing your work in a professional and polished way, you can create a positive impression on potential clients and customers.

Your brand is what makes you unique. It is the sum total of all the things that people think about when they hear your name. Your brand is what makes you stand out from the competition.

Your reputation is what people think about you based on their past experiences with you. A good reputation can help you to attract new customers and clients. A bad reputation can make it difficult to attract new business.

Well-designed gallery websites can help you to build your brand and reputation by:

1. Showcasing your work

Your art gallery website design is a great way to showcase your work to potential clients and customers. By displaying your best work, you can create a positive impression and make people want to learn more about you.

2. Communicating your brand

Your website can also communicate your brand to potential clients and customers. You can use your website's design, content, and tone of voice to convey your unique personality and values.

3. Generating leads

Your website can also be used to generate leads. By allowing visitors to contact you directly, you can turn them into potential customers.

• Lead generation
  

A gallery website can help you to generate leads and sales. By allowing visitors to contact you directly, you can turn them into potential customers.

A gallery website can help you to generate leads and sales in a number of ways. Here are a few tips:

1. Make it easy for visitors to contact you

Include a contact form on your website, and make sure it is prominently displayed. You can also include your email address and phone number on your website.

2. Offer something of value in exchange for contact information

This could be a free ebook, a discount on your products or services, or access to exclusive content.

3. Use social media to promote your website

Share your gallery websites on social media, and encourage your followers to visit and contact you.

4. Run lead generation campaigns

You can use paid advertising or email marketing to run lead-generation campaigns. These campaigns will help you to reach a wider audience and generate more leads.

Here are some additional benefits of having a gallery website:

• Cost-effectivenes

A gallery website is a relatively inexpensive way to market your work. The cost of setting up and maintaining a website is much lower than the cost of traditional marketing methods, such as print or TV advertising.

• Control

With gallery websites, you have complete control over how your work is presented. You can choose the images that you want to display, the text that you want to use, and the way that you want your website to look.

• Flexibility

A gallery website is a flexible marketing tool. You can use it to showcase your work, sell your work, or simply to connect with potential clients and customers.

How Do I Create a Gallery Website?

There are many different ways to create a gallery website. You can use a website builder, such as Strikingly, or code your website from scratch.

Image taken from Strikingly - Equinox Template

If you choose to use a website builder, the process of creating a gallery website is very simple. You can choose from a variety of pre-made templates, and then add your images and text. If you choose to code your website from scratch, you will need to have some experience with HTML and CSS. However, there are many resources available to help you learn how to code a gallery website.

Using Strikingly to Create a Gallery Website

Strikingly is a website builder that makes it easy to create a gallery website. With Strikingly, you can choose from various pre-made templates, and then add your images and text. You can also customize your website's look and feel with various fonts, colors, and layouts.

Here are some of the benefits of using Strikingly to create a gallery website:

• Ridiculously Easy to use. Strikingly is very easy to use, even if you don't have any experience with website design.
• Affordable. Strikingly offers a variety of pricing plans to fit your budget.
• Powerful features. Strikingly offers a variety of powerful features that can help you create a professional-looking gallery website.
  

If you are looking for an easy and affordable way to create a gallery website, Strikingly is a great option.

Create Your Gallery Websites Using Strikingly

Here are the steps on how to create a gallery website using Strikingly:

1. Create an account

Go to Strikingly's website and click on the "Create an Account" button. Enter your email address, password, and first name.

2. Choose a template

Strikingly offers a variety of templates to choose from. Browse through the templates and select one that you like.

Image taken from Strikingly - Modelle Template

3. Customize your website

Once you've chosen a template, you can start customizing your website. You can change the colors, fonts, and layout of your website. You can also add your own images and text.

4. Add a gallery

To add a gallery to your website, click on the "Add Section" button and select "Gallery." You can then upload your images and add captions.

5. Publish your website

Once you're happy with your website, you can publish it. Strikingly will give you a unique URL for your website.

And don’t forget these additional tips for creating a gallery website using Strikingly:

Image taken from Strikingly - Natasha Kingsley Template

• Choose a high-quality domain name. Your domain name is the address of your website, so it is important to choose one that is memorable and easy to type.
• Use high-quality images. Your images are the most important part of your gallery website, so make sure they're high-quality and relevant to your content.
• Organize your images by category. This will make it easier for visitors to find the images they're looking for.
• Add captions to your images. Captions can help visitors understand what your images are about.
• Use a descriptive title for your gallery. The title of your gallery should give visitors a good idea of what they can expect to see.
• Promote your gallery website. Once you've published your gallery website, be sure to promote it on social media and other online channels.
  

How to Update Your Gallery Websites

Once you have created your gallery website, you must update it regularly to keep your content fresh. Here are some tips for updating your gallery website:

• Add new images

The best way to keep your gallery website fresh is to add new images on a regular basis. You can add new images of your own work, or you can feature the work of other artists.

• Write new captions

When you add new images, be sure to write new captions that provide information about the images. This will help your visitors learn more about your work.

• Promote your website

Once you have added new content to your gallery website, be sure to promote it on social media and other online channels. This will help you reach a wider audience and attract new visitors.

By following these tips, you can create a gallery website that is both informative and visually appealing. Your website will be a great way to showcase your work and connect with potential clients or buyers.

Promote Your Strikingly Gallery Websites

Once you have created your best gallery websites, you will need to promote it. You can do this by sharing it on social media, or by submitting it to art directories.

There are many ways to promote your gallery website. Here are a few tips:

1. Optimize your website for search engines

This means using relevant keywords and phrases throughout your website content, as well as in your titles and meta descriptions. You can use a free tool like Google's Keyword Planner to help you identify the right keywords to target.

2. Create high-quality content

This includes blog posts, articles, and images that are informative, engaging, and relevant to your target audience. Make sure your content is well-written and well-designed, and that it provides value to your readers.

3. Promote your website on social media

Share your content on social media platforms like Facebook, Twitter, and Instagram, and use relevant hashtags to reach a wider audience. You can also run social media contests and giveaways to generate excitement and engagement.

4. Attend art fairs and exhibitions

This is a great way to network with other artists, gallerists, and collectors. You can also use these events to promote your website and generate leads.

5. Partner with other businesses

You can partner with other businesses that share your target audience, such as restaurants, hotels, and boutiques. This can help you reach a wider audience and cross-promote your businesses.

6. Get listed in online directories 

There are many online directories that list art galleries. Getting listed in these directories can help you improve your website's visibility in search engine results pages (SERPs).

7. Use email marketing

Collect email addresses from your website visitors and use them to send out regular newsletters and updates. This is a great way to stay in touch with your audience and promote your website.

And here are some additional tips that you can use to promote your gallery website:

• Create a blog

A blog is a great way to share news about your gallery, your artists, and your exhibitions. You can also use your blog to share behind-the-scenes content and insights into the art world.

• Create videos

Videos are a great way to engage your audience and showcase your art in a new way. You can create videos of your artists at work, of your exhibitions, or of your gallery space.

• Host events

Hosting events is a great way to attract new visitors to your gallery and to build relationships with your existing audience. You can host art talks, artist receptions, or even just open houses.

• Get involved in the community.

Get involved in local art organizations and events. This is a great way to raise awareness of your gallery and to connect with potential customers.

Image taken from Strikingly - Art Player Template

Creating gallery websites in 2023 is easier than ever before. There are a variety of tools and resources available to help you create a beautiful and functional website that will showcase your work to the world. By following the tips in this article, you can create a gallery website that will help you reach a wider audience and achieve your creative goals.

Are You a Creative Looking to Share Your Work with the World?

Strikingly is the perfect platform for you! With Strikingly, you can create the best art gallery websites in minutes. No coding or design experience is required.

Here are some additional benefits of using Strikingly:

• Strikingly offers a wide range of templates to choose from, so you can find a design that perfectly suits your style.
• Strikingly makes it easy to add your own images and videos to your website.
• Strikingly also offers a variety of tools to help you promote your website, including social media integration and search engine optimization (SEO).
  

If you're ready to create your own gallery website, sign up for Strikingly today!