12 Amazing Landing Page Examples for Inspiration
12 Amazing Landing Page Examples for Inspiration
Landing pages are essential to any website, especially for businesses that want to turn visitors into customers.
This article will explore the best landing page examples that convert and provide tips on creating a high-converting landing page. We will also introduce you to Strikingly, a versatile website builder that can help you easily create stunning landing pages.
What is a Landing Page?
A landing page is a standalone web page that is specifically designed to attract and convert visitors into leads or customers. Unlike a website homepage, landing pages have a single focused goal to get visitors to take a specific action, such as:
- Signing up for a newsletter or email list
- Purchasing a product
- Downloading a content offer like an ebook or whitepaper
- Registering for an event or webinar
Key Elements of a Landing Page
The ultimate goal of any landing page is to convert as many visitors as possible into leads or customers. By crafting a page focused on a single conversion action, you can optimize all elements to achieve that one goal effectively.
The key elements of a landing page include:
- An attention-grabbing headline. The headline is the first thing visitors see and needs to capture interest.
- A clear call to action. Tell visitors exactly what you want them to do, whether it's "Buy Now," "Sign Up Today," or "Download For Free."
- Concise and persuasive copy. Explain the offer, product, or content in a compelling way using minimal copy - 3 short paragraphs or bullet points. Focus on benefits and key selling points.
- Eye-catching visuals. Images and multimedia help to demonstrate the offer or product and keep visitors engaged. They also help break up sections of copy.
- A form. Provide an easy-to-complete form for visitors to fill out, whether they are signing up, making a purchase, or downloading content.
- Minimal links or navigation. Remove anything that could distract visitors from the conversion goal of the page.
- Mobile-optimized. With more and more traffic coming from mobile devices, landing pages must be optimized for small screens and touch interactions to maximize conversions.
Why are Landing Pages Important?
Good landing pages are crucial for any business looking to increase conversions and generate leads. A well-designed and optimized landing page can significantly improve your conversion rate and drive more sales.
More than that, landing pages are important for several reasons:
- They optimize conversions. By focusing on one clear goal, landing pages can be highly optimized to convert visitors into leads or customers. Everything from the headline and copy to the form and call-to-action can be tailored to get visitors to convert.
- They capture leads. Landing pages are an essential part of any lead generation campaign. They give visitors a place to input their contact information in exchange for content offers or other resources. Those contact details then become sales leads.
- They drive sales. Product-focused landing pages, especially those for new product launches, can be a major driver of revenue. These pages turn visitors into customers by highlighting the product benefits and a strong buy call-to-action.
- They minimize distraction. Landing pages eliminate navigation menus and links that can distract visitors and draw them away from the main focus or call-to-action of the page. The page is designed for one thing only.
- They enable targeted traffic. Landing pages give you a URL to send traffic to from social media ads, email campaigns, and pay-per-click ads. This allows you to optimize each campaign around a specific offer or message before sending visitors to the landing page.
- They facilitate A/B testing. Having a standalone page focused on one goal makes it easy to test different variations to improve conversions. You can test different headlines, copy, images, forms, colors, and more.
- They integrate with marketing automation. Landing pages are the starting point for lead nurturing campaigns in many marketing automation platforms. Visits and form fills on landing pages trigger automated email sequences and lead scoring.
Landing pages are essential for capturing leads, driving sales, and optimizing your marketing efforts. They provide a platform to engage visitors, gather contact details, and ultimately convert them into customers. High-quality landing pages are a must for any business looking to generate more traffic and revenue online.
Landing Page Examples with Great Design
When it comes to creating a landing page that converts, design plays a crucial role. Here are some of the best landing page examples with great design that caught our attention:
Airbnb
Image taken from Airbnb
Airbnb's landing page examples is a great example of how to use visuals effectively. The hero image showcases a stunning location, while the search bar is prominently placed at the top of the page. The use of white space and simple typography also makes the page easy to navigate.
Slack
Slack's landing page is another great landing page examples of effective design. The use of bright colors and playful illustrations gives the page a friendly and approachable feel, while still maintaining a professional tone. The messaging is also clear and concise, highlighting the benefits of using Slack.
Uber
Uber's landing page is sleek and modern, with bold typography and high-quality images that showcase their brand identity. The use of contrasting colors also helps draw attention to essential elements on the page, such as the call-to-action button.
Spotify
Spotify's landing page uses bold typography and bright colors to create an energetic vibe that appeals to their target audience - music lovers. The use of personalized recommendations based on user behavior also adds an element of interactivity to the page.
Overall, these examples show how effective design can make all the difference when it comes to creating a landing page that converts.
Stay tuned for our next section on Landing Page Examples with Strong Messaging!
Landing Page Examples with Strong Messaging
When it comes to creating a landing page that converts, having strong messaging is crucial. Your messaging should be clear, concise, and speak directly to your target audience. Here are some of the best landing page examples with strong messaging:
Hubspot
Hubspot's landing page for their marketing software is a great landing page examples of strong messaging. The headline Get a Demo immediately invites their target audience to engage with their company. They also use subheadings and bullet points to clearly explain the benefits of their software.
Trello
Trello's landing page for their project management tool has a clear message: Work more collaboratively. This message is reinforced throughout the page with images and copy that emphasize teamwork and productivity.
Asana
Asana's landing page for their project management software uses bold headlines and subheadings to convey their message: Work better together. They also use customer testimonials and case studies to show how their software can improve collaboration and productivity.
Dropbox
Dropbox's landing page for their file sharing service has a simple but powerful message: Keep your files safe, synced, and easy to share. They use clear visuals and concise copy to convey the benefits of their service.
Landing Page Examples with Creative Interactive Elements
When it comes to designing landing pages, incorporating interactive elements can be a game-changer. Not only do they make your page more engaging, but they can also increase the time visitors spend on your site and improve your chances of conversion. Here are some examples of landing pages with creative interactive elements:
Geico
Geico's landing page is an example of landing page that uses interactivity to engage visitors. The page features a checkbox where visitors can input their zip code and select the type of insurance that they need. The tool provides personalized recommendations based on the user's responses, making it an effective way to guide users towards conversion.
Crazy Egg
Crazy Egg's landing page uses an interactive heatmap tool to showcase the benefits of their product. The tool allows users to see where visitors are clicking on their website, helping them identify areas for improvement and optimize their site for better conversions.
Adobe
Adobe's landing page for their Creative Cloud service uses an interactive tool that lets users choose the right plan based on their needs and budget. This helps visitors find the plan that best fits their individual requirements, making it more likely they'll convert.
Strikingly - A Versatile Website Builder
Image taken from Strikingly
If you're looking for a website builder that can help you create the best landing page, Strikingly is a great option. This platform provides users with the tools they need to build high-quality landing pages that convert visitors into customers.
Strikingly is a website builder allowing users to create professional-looking websites without coding knowledge. The platform offers a variety of templates and customization options, making it easy for anyone to create a landing page that stands out.
Benefits of Using Strikingly
One of the biggest benefits of using Strikingly is its ease of use. The platform is designed with beginners in mind, so even if you have no experience building websites, you can still create a great-looking landing page.
Here are more benefits of using Strikingly:
- Ridiculously easy to use - Strikingly has a simple drag and drop website builder that is easy to use even for non-technical users. You don't need any coding skills to create a great looking website.
- Mobile-friendly - All Strikingly sites are mobile-responsive. Your site will automatically adapt to mobile devices, so you don't need to create a separate mobile site.
- Customizable templates - Strikingly has beautiful templates for you to get started with. You can then fully customize the templates by changing colors, fonts, adding sections, rearranging layouts etc.
- Ecommerce ready - You can easily sell products and services on your Strikingly site. They have an integrated shopping cart and checkout. You can accept payments, manage shipping, etc.
- Blog - The website builder comes with an inbuilt blog component. So you can have an engaging blog along with your main site.
- SEO friendly - Strikingly builds sites that rank well in search engines like Google. Your site will have optimized page titles, URLs, meta descriptions, and alt-image tags.
- Secure and reliable - Strikingly sites are hosted on Amazon Web Services, so you get rock-solid security and reliability. Your site data and customer information is safe with Strikingly.
- Help and support - Strikingly provides 24/7 customer support for all plans. So if you get stuck or have any issues, help is available.
- Affordable pricing - Strikingly has very affordable pricing plans to suit different needs and budgets. For most people, the free or basic plan is more than enough to get started.
Strikingly is a great choice if you want an easy-to-use website builder to create a stylish and functional website at a reasonable cost.
Strikingly Best Features
Strikingly is a website builder that offers a range of features to help users create professional-looking websites quickly and easily. Here are some of the best features of Strikingly:
- User-Friendly Interface. Strikingly has a simple and intuitive interface that makes it easy for users, even those without technical skills or web design experience, to create a website. The drag-and-drop editor allows you to customize your site's layout and design elements effortlessly.
- Mobile-Optimized Templates. Strikingly provides a collection of mobile-responsive templates that automatically adjust and look great on various devices, including smartphones and tablets. This ensures your website is accessible and visually appealing across different screen sizes.
Image taken from Strikingly
- Domain Registration and Customization. Strikingly allows you to register a domain directly through their platform. You can also connect an existing domain to your Strikingly site. Additionally, it offers tools for customizing your domain name, including subdomains, to create a professional web address.
- E-commerce Capabilities. If you're looking to sell products or services online, Strikingly offers e-commerce features such as product listings, shopping cart functionality, and secure payment integration with popular payment gateways like PayPal and Stripe. This lets you set up an online store quickly and seamlessly manage your transactions.
- Blogging Tools. Strikingly includes built-in blogging functionality, allowing you to create and manage a blog on your website. You can publish articles, add categories and tags, enable comments, and share your posts on social media. This feature is ideal for individuals or businesses looking to share their expertise or engage with their audience through content.
- Social Media Integration. Strikingly allows you to integrate your website with various social media platforms. You can add social media buttons and links to your profiles, enabling visitors to easily connect with you and share your content across social networks. This integration helps enhance your website's visibility and promotes social engagement.
- Analytics and SEO Tools. Strikingly provides built-in analytics and SEO (Search Engine Optimization) tools to help you track the performance of your website and improve its visibility in search engine rankings. You can access data on visitor traffic, page views, and other metrics, enabling you to make informed decisions about your site's content and marketing strategies.
- Customer Support. Strikingly offers customer support through various channels, including live chat, email, and a knowledge base with detailed tutorials and guides. Their support team is known for being responsive and helpful, assisting users with any questions or issues they may encounter during the website creation process.
Image taken from Strikingly Help Center
These features make Strikingly a convenient and user-friendly website builder for individuals, small businesses, and entrepreneurs looking to establish an online presence quickly and effectively.
Customer Testimonials
Many users have praised Strikingly for its ease of use and high-quality templates. One user said:
Image taken from Strikingly Twitter Account
Strikingly is a versatile website builder that can help you create a landing page that converts visitors into customers. Its user-friendly interface, customizable templates, and powerful features make it a great choice for anyone looking to build a high-quality landing page.
Tips for Creating a High-Converting Landing Page
When it comes to designing a landing page that converts, there are some essential tips to keep in mind. Here are some of the most effective strategies you can use to create a high-converting landing page:
1. Know your audience
One of the most critical factors in creating a successful landing page is understanding who your target audience is. You need to know their needs, pain points, and motivations so you can create content that resonates with them.
2. Clear and concise messaging
Your messaging should be clear, concise, and benefit-driven. Use bullet points or short paragraphs to highlight your product's or service's key benefits, and ensure your call-to-action (CTA) is prominently displayed.
3. Use attention-grabbing headlines
Your headline is the first thing visitors see when they land on your page, so it needs to be compelling and attention-grabbing. Use power words and emotional triggers to pique their interest and make them want to learn more.
4. Optimize for SEO
Optimizing your landing page for search engines is crucial if you want it to rank well in search results. Include relevant keywords in your content and meta tags, use descriptive URLs, and make sure your site speed is fast enough.
By following these tips, you can create a landing page that looks great and drives conversions.
Conclusion
As we have seen from the landing page examples discussed above, investing in good landing page design can greatly improve your conversion rates. A well-designed landing page with strong messaging and creative interactive elements can make all the difference in enticing visitors to take action.
Strikingly is an excellent choice for anyone looking to build a high-converting landing page quickly and easily. With its range of features and customizable templates, Strikingly makes it easy for anyone to create a professional-looking website without any coding knowledge.
If you're ready to start building your perfect landing page, head over to Strikingly now and see what it can do for you. Don't wait any longer - start building your perfect landing page with Strikingly today!
