Eliminate the Guesswork
Stay on top of your site’s performance with website statistics tools and Google Analytics integrations. Strikingly features a built-in traffic analytics dashboard to get you started.
Strikingly Analytics Dashboard
Get a good snapshot of your website statistics free of charge with Strikingly’s analytics dashboard. This tool gives you an overview of your site visitors and where they are from. We also break down traffic data according to source - e.g. direct traffic, search engines, social media, etc.
Website Traffic Statistics with Google Analytics
Strikingly’s Analytics Dashboard gets you a general overview of your site’s performance but we still recommend that you add Google Analytics to your website for a more granular view. Google Analytics offers more in-depth data on site statistics to help you make smarter marketing and content decisions for your site.
Why You Should Add Google Analytics
✓ It’s Free
You don’t pay extra to get website visitor statistics through this tool so might as well take advantage of the data you get from it. This enables you to allocate your budget elsewhere.
✓ Automated Data Collection
Collect web site traffic statistics by simply adding a Google Analytics tracking code to your website. No need to mess around with multiple reports and spreadsheets. All the information you need is under one platform.
✓ Customize Reports
You can customize reports and websites traffic statistics derived from GA according to your website’s goals. You can connect it to your Google Adwords account to get actionable insights on your marketing campaigns and how they affect your bottomline.
✓ Understand Your Audience
Google Analytics gives you a better understanding of your audience and the type of content they want to see on your website. It lets you get a glimpse of the most popular pages on your site and potential reasons why your visitors may not be staying as expected. GA also breaks down audience data according to gender, age, interests and location so you can create messages that resonate well with each group.
How to Add Google Analytics to Your Website
1Create a Google Analytics account
If you don’t have one yet, create one through https://marketingplatform.google.com/about/analytics/
2Set up a new property
After completing the signup process, set up a property for your Strikingly website. Add your website URL to get your unique Google Analytics tracking code.
3Add the tracking code
to your website
On your Strikingly website editor, go to Settings > Advanced > Services. Add the tracking ID in the “Google Analytics Tracker” field and click Save.
4Publish your website
Make sure to click Publish to save all the changes on your site.
You should start seeing statistics website data on Google Analytics in about 24-48 hours after the tracking code has been added but Google will start collecting information the moment you entered your website address to Google Analytics.
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