Digital marketing basics
Genius QR Code Generator Marketing Strategies
Upgrade your digital marketing game by using a QR code maker to reach a growing population of mobile users. Learn how to use the QR code to market your products and engage your target audience.
What is a QR Code?
QR (Quick Response) Codes are 2D versions of barcodes that are designed to convey information when scanned using a mobile device. A single QR code made through a free QR code generator can store up to 4296 characters including punctuation marks and spaces. It can encode words and phrases and are mostly used to store website addresses.
Over the years, the use of QR codes has become so prevalent particularly due to the rising number of smartphone users - the main target segment for this technology. With a mobile phone installed with a QR code reader, a user will be able to read the message or URL link embedded in the QR code and pull up said website or app in seconds.
How to Generate a QR Code?
If you want to create a QR code for website page that you want to promote, it’s easy to find a good QR generator free of cost. Because of the demand for such tools, even Google has launched its own QR code creator. For the most part, all you need to do is enter the URL or message you want to embed (e.g. website address, phone number, or plain text message) and the app will generate the QR code for you.
Creative Ways to Use QR Codes
1. Get people to download your app
If your business has just launched an app, you can make your own QR code to enable users to quickly and easily download it. If you create a dynamic code, you can track the performance of this strategy versus other marketing strategies that you are implementing for this launch.
2. Promote a playlist
This is a great strategy for musicians or upcoming artists whose songs are on Spotify or any popular streaming site. There are marketers who create QR code free of cost to direct users to a specific playlist in Spotify upon scanning the code.
3. Launch a check-in service for contact tracing
In Singapore, QR codes are being used in conjunction with a National digital check-in system. SafeEntry QR codes are provided in every establishment to encourage visitors to check-in when they visit these places. This allows the government to conduct effective contact tracing activities during the COVID-19 pandemic.
4. Register for a service
You can also make your own QR code for free to direct users to register for a service or purchase a product through your website. You can add the QR code next to a call to action to sign up, purchase or register on a poster or print ad. Just make sure that your website is ready to take in traffic before launching the QR code to the public.
Check out our blog for more digital marketing tips and tricks.
