Company Name
KEKO Creative Corporation
Challenge
KEKO was formed by KEKO.press, KEKO.art and KEKO.product. KEKO.press focused on publishing comic, art, poetry and literature. Its target audiences were basically online comic fans. They thought “every book is a magic fruit”. Most of their fans were Chinese readers and some of them are from overseas. The demand for purchasing books or comic related product was decentralized, sometimes explosive and sometimes limited, so KEKO did need a quick and low budget digital commerce platform to help it display books and products, engage with customers, and manage orders efficiently.
Result
With Strikingly website builder solution, KEKO built a multi-language digital ecommerce website, http://www.keko-creative.com , which would serve both Chinese and English readers. The website includes KEKO company introduction, artist gallery, online shop and etc. Comic fans are able to learn artists’ works, browse sold books and comic related products, and make online purchases. Because the website was mobile optimized, it more adapts to the target customers’ browsing habits and allow them to share it through messages or on Twitter easily. KEKO needed to manage their online store and website contents on daily base. With the easy-to-access editor, they could promote sales, check customers’ message or orders, and post new blogs either from web page or APP. KEKO also set different shipping rates based on their global market. Other features such as creating coupons and pre-orders also helped KEKO to secure their sales. After http://www.keko-creative.com published, KEKO’s limited art work and popular books get sold out very quickly.
Lessons Learned
Finding a niche market is one way to help business grow. Most companies are using niche market to get their “super fans”. For startups like KEKO, estimating the cost and lowering the budget would greatly reduce the risk. Strikingly could reduce the trial and error cost as much as possible in order to quickly help startups find the right business model.
AWS Customer Story: Strikingly 与 KEKO Creative Corporation
通过使用Strikingly提供的网站发布SaaS服务，KEKO Creative Corporation迅速建立起自己的电商平台，商品进行陈列展示、销售、和订单管理，极大的提高了商品销售和周转率。这其中采用的AWS服务包括Amazon EC2、Amazon ECS、Amazon VPC、Amazon S3、Amazon Route 53、Amazon CloudFront、Amazon DynamoDB、Amazon Redshift、和AWS Lambda等。
作为一家专业的自助建站、建小程序平台，Strikingly在全球200+国家有超过300万用户，其中大部分是创业者和中小商家。Strikingly需要为他们提供稳定、功能强大、全球化、高安全保障、低成本的行业解决方案，以帮助他们建设和运营自己的数字化平台，帮助业务拓展。
Strikingly的主要产品——网站和小程序各行业解决方案，如超级云名片(小程序)、电商平台(网站+小程序)、展示、点餐、酒店预订，服务预约、媒体等微信小程序都采用了AWS的服务。在产品和技术服务上，AWS都非常迅速到位，且受到了Strikingly内部和用户的一致肯定。